Video embeds are quickly becoming "the norm" among B2B media companies' online venues, according to BtoB Magazine.

Statistics from multiple sources back up this claim, as video ads increased significantly in 2011, with room for growth this year. For instance, eMarketer found that online video ad spending in the U.S. is expected to increase from $1.9 billion in 2011 to $3 billion by the end of 2012, the news source explains. By 2015, that number will reach $6 million.

Furthermore, YuMe's 2011 Video Advertising Metrics Report found that B2B companies may want to consider shifting their focus to mobile video ads as well. Mobile video ad impressions rose from 2.7 percent during Q3 2011 to 4.9 percent in Q4.

When it came to pre-roll ads – the short clips that typically play before a video is shown – 77 percent of people sat through a 15-second ad. However, that number dropped to 62 percent when the ads were increased to 30 seconds.
 

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