A recent study from Mashable found that virtual pinboard website Pinterest is driving more traffic than YouTube, LinkedIn and Google+ combined.

With this knowledge in tow, B2B marketers need to understand the value of Pinterest and how it can benefit their businesses.

For instance, the Openview blog notes that not only is Pinterest a great value add for SEO purposes, but also for content distribution. If a company wants to display their infographics, Pinterest is a great option for sharing in addition to Twitter, Facebook and Google+, because of the high photo quality.

Also, Pinterest is better for generating inbound links than other photo sharing sites like Flickr. This is because all Flickr links are "No Follow," while Pinterest's are not. This again helps SEO and engagement because when creating a pin, the original link is stored within the platform.

Lastly, Duct Tape Marketing notes that Pinterest users are "keenly interested in what's hot and cool." This has been integral in its ascent to popularity and "translates well into the kind of influencer marketers desire to attract," the media outlet explains.

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