A recent study from BtoB Magazine revealed new trends in B2B ecommerce adoption and predicted growth in the sector over the next several years due to convenience within the B2C marketplace.

The study, sponsored by Rainmaker, pointed to the openings of new sales channels and the immediacy that ecommerce provides as the two primary reasons for B2B ecommerce growth going forward.

DemandGen Report cites predictions at the turn of the century from sources such as Gartner and Forrester Research that estimated B2B ecommerce would reach upwards of $3 trillion by 2003. While growth has not been quite that rapid, recent technological developments have allowed the sector to shine.

For example, new technology has become available that lets businesses provide salespeople, channel partners and customers with online tools that transform B2B buying into an experience similar to that of a consumer shopping online. In addition, the latest B2B ecommerce platforms support complex product filtering, bundling contract management and pricing rules while leveraging Web 2.0 technology to provide a realtime shopping experience.

The news source also attributes the burgeoning growth to Generation Y entering the workplace. They're less inclined to respond to sales pitches and prefer to do all of their product research and purchasing online.  

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