Traditional SEO is dead. Or at least, its hit its peak, according to the Savannah Morning News. The news source suggests in a recent article that Google search volumes are as high as they'll ever be, and businesses are now looking for alternative ways to be featured atop Google's coveted search engine results.

One possibility is app discovery. When a company develops a mobile app and submits it to the app store for the operating system (or systems) it plans to be available to, it gets "lumped into the market with the other hundreds of thousands of apps," the media outlet explains, and may not be visible to searchers looking for that app's assistance or capabilities.

App discovery would make it easier for a user to find a company's app versus a competitor's with a similar product.

Bing's blog reports that the search engine launched its iPhone mobile app discovery in June of last year, a sign of mainstream acceptance.

When using an Apple device to conduct a search, for say, a movie, apps for the Internet Movie Database (IMDB) or Fandango now automatically appear along with standard web results, while a search for "new apps" will populate mobile search engine pages with a plethora of related applications. 

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