According to an SEO Roundtable poll of 500 webmasters, 94 percent have yet to fully recover from the 2012 Google Penguin algorithm updates. Of the 64 percent of websites that were hit by the series of Penguin updates, only a small percentage has managed to recuperate.
A response from SEO Positive cited that, since the first Penguin update in April of 2012, several websites have been hit with Penguin penalties for unnatural links which has resulted in drastic changes in their visibility in search results. The SEO Roundtable poll found that only 6 percent of respondents have fully recovered from the Penguin algorithm changes, 13 percent have partially recovered, and 81 percent have not managed to recover at all. To reverse the effects of Penguin algorithm penalties, the SEO Roundtable reminds webmasters that the Google Disavow tool can be of use in such cases.
In response to the poll results, Ben Austin, Managing Director at SEO Positive, stated, “The Penguin update affected a lot of websites and meant many had to reevaluate how they approach their SEO.” Austin believes that webmasters need to have experts look into their link building strategy and develop ways that will withstand future changes without losing visibility in search results.
Such a small margin of webmasters recovering from the series of Penguin updates underscores the importance of producing quality links. To start the recovery process, SEO Roundtable and SEO Positive encourage the use of Google’s disavowing tool along with expert SEO advice in maintaining quality and visible links.
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