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Industry News

The KoMarketing Associates industry news feed provides the latest information, news, and trends, in online marketing, search engine marketing, and social media, specific to the B2B marketing space.

Featured News Story

B2B Manufacturers Slower to Adopt Content Marketing; 46% Planning to Increase Efforts

Wednesday, April 16th, 2014

b2b manufacturing marketing

A new report released by the Content Marketing Institute and MarketingProfs states that B2B companies in the manufacturing industry have been 7% slower to adopt content marketing as a strategy that their respective peers in the B2B industry as a whole.

However, the report also shows that 46% of survey participants stated that they were planning on increasing their content marketing efforts and budget in the coming year.

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