July 31, 2015: Analytics and content creation are the two top services requested by today’s online marketers, a new survey by Moz found. More than 3,600 online marketing professionals (an even mix of in-house and agency marketers) participated in Moz’s “2015 Online Marketing Industry Survey.”
Other in-demand services for 2015 include conversion rate optimization, brand strategy and social media marketing.
The study also looked at the top tools for various areas of the industry (SEO, content, social) and analyzed where marketers were spending most of their time. The core functions of online marketing (analytics, keyword research, site audits) remain the most time-consuming activities for marketers. Content creation and social media marketing, both of which are influenced by the top three activities, rounded out the top five.