July 29, 2015: The “Lead Flow That Helps You Grow” report released by the CMO Council has found that many B2B marketers still do not find their demand generation strategies to be effective. In fact, just two percent of respondents labeled them as “highly effective.”
According to the data, the bulk of respondents (32 percent) said their strategies’ effectiveness falls “someplace in the middle.” Thirteen percent said their strategies are “moderately ineffective.”
B2B marketers cited causes for their lack of effectiveness in the report. Only 12 percent believe they have content marketing engines programmed to target the right audiences. Twenty-one percent of marketers say they are total partners with their sales and business counterparts, while 22 percent that sales teams are often roadblocks.