October 12, 2015: New research shows that although industry leaders didn’t plan on increasing their pay-per-click (PPC) budgets this year, the majority of them have done so. “The State of PPC” report released by Hanapin Marketing has revealed that more than 70 percent have increased their PPC budgets in 2015, compared to 10 percent who said they had strategically planned to do so entering the year.
Over the past year, 78 percent claim they’ve felt “really good” about their PPC success. Furthermore, 60 percent stated that they feel “better” about the PPC market than they did in 2014. Next year, 48 percent intend to increase their PPC budgets.