February 26, 2015: A new report released by SAP shows that B2B buyers are becoming more informed, with about 75 percent of them saying they research products, solutions and vendors prior to spending. The “What’s the Future of Sales?” report looked at how today’s B2B professionals are handling the risks associated with making purchases.
About 52 percent of respondents said that the biggest risk of getting a purchase wrong is wasting company money. Nearly 23 percent of them said that losing internal credibility is their top concern. When researching products in an effort to overcome these risks, the data shows that approximately 35 percent refer to social media and blogs.