April 15, 2015: SoftwareAdvice published its “Marketing Automation Software Small Business BuyerView” report on April 15, revealing that 98 percent of buyers are looking to purchase marketing automation software for the first time as nearly half (47 percent) of them are still using manual methods.
“Marketing automation software has historically seen slow adoption,” Luke Wallace, SoftwareAdvice market research associate, wrote in the report. “In fact, many marketers seem to have a poor understanding of these systems.”
About 27 percent of marketers said that they are seeking software to improve lead management. Nearly 15 percent said that they are simply dissatisfied with their current system.