January 26, 2015: According to a recent CorporateVisions survey, only 27 percent of today’s B2B marketers believe that their campaigns are customer-centric.
Additionally, only half of B2B companies have trained their content creators and expect them to portray their company message consistently. About 20 percent of respondents said that they believe it’s just a “free for all” and everyone does what they think is best. In turn, there is no unified approach to marketing messaging and content creation.
“There’s too much at stake,” wrote the authors of the survey. “Telling your story on purpose — not by accident — starts with developing a marketing methodology that converts leads into real opportunities.”