November 24, 2015: New research suggests that marketers are beginning to see the benefits of utilizing data-centric tools, as 64 percent “strongly agree” that data-driven marketing is critical to success in a hyper-competitive global economy.
Furthermore, 47 percent believe that there are several tangible benefits linked to using data-driven marketing. Departing from the traditionally siloed organizational approach to leveraging data, 53 percent of today’s marketers state that there is an enterprise-wide vision for data analytics within their company.
“It’s encouraging that more departments across the enterprise are recognizing the value of using data to engage customers,” said Bruce Rogers, chief insights officer and head of the CMO Practice for Forbes Media. “But this report also shows that for many organizations, challenges remain.”