Industry News

May 29, 2015: social-media-logosThe “2015 Social Media Marketing Industry Report” published by Social Media Examiner has found that B2B marketers plan to increase social media usage this year, while also striving to gain a better understanding of its impact on business.

The data shows 80 percent of B2B marketers intend to increase their use of LinkedIn, about 53 percent said they would do so with Facebook, while 40 percent cited Instagram.

Approximately 71 percent of B2B marketers also said they are interested in learning more about using LinkedIn for social media marketing. Fifty-seven percent said the same about Facebook, while 39 percent wanted to learn more about Instagram.

May 28, 2015: budget-increaseAccording to’s latest report, titled “2015 Marketing Automation Benchmarking Report,” 88 percent of B2B companies will implement marketing automation in their organizations by the start of the 2017-2018 financial year. Currently, 43 percent of those surveyed are already using marketing automation (MA) software.

However, not all marketers that are surveyed showed interest in implementing marketing automation. The data shows 12 percent do not have any plans to adopt MA at the present time. For those marketers that have been polled that did show an interest in marketing automation, 34 percent said that budget was their primary stumbling block when it comes to implementation. Lack of support and skills to implement MA has also been a concern to many of those polled.

May 26, 2015: Big Data ChipA new survey conducted by executive search consulting firm Spencer Stuart has revealed that an organization’s internal organizational practices can significantly impact external brand engagement, causing CMOs to reevaluate how work gets done.

In fact, the data shows that 60 percent of respondents believe the role of culture is “very influential” in enabling the brand experience. As a result, just over half (53 percent) of marketers would like to see more data and analysis-driven decision-making within their team. The same percentage said they want their team to think creatively more often, while 43 percent claimed that they would prefer it to be results-oriented.

May 21, 2015: A new report released by PulsePoint and Digiday found that by 2017, content marketing and native ad budgets will grow 59 percent and 46 percent respectively; potentially outpacing search and social budgets. 83 percent of marketers surveyed believe that content marketing will grow more programmatic by 2016 as well.

Report Screenshot

Nearly 60 percent of agencies and brands consider content marketing to be “very significant” to their marketing strategies. However, professionals say that they still face numerous challenges in terms of utilizing this tactic.

May 20, 2015: Salesforce has released its “2015 State of B2B Marketing Report,” which found that 60 percent of B2B marketers consider mobile as a “crucial enabler” and conduit of their overall sales. The report contains insights from more than 2100 B2B marketers from around the world.

Additionally, 21 percent stated their revenue was directly linked to mobile marketing, making it a strong indicator at almost 1/4 of all marketers polled. More than 85 percent of those surveyed find that loyalty, re-engagement, and mobile-exclusive deal campaigns are very effective, while the biggest majority use mobile website/app traffic, lead generation, and conversion rate as a way to track mobile marketing success.

May 18, 2015: A Forbes Insights study titled, “Reaching the Right Audience,” has revealed that almost all large companies consider digital video to be a key component of their marketing message or brand.

Approximately 91 percent of companies are using digital video, making it the top form of digital advertising in the given survey. About 76 percent are utilizing rich media, such as images, while 70 percent are using mobile in-app ads. As a result, about 46 percent of companies always validate that their digital video campaigns are reaching their target audience.

Forbes Survey

May 13, 2015: AnimotoThe “Online and Social Video Marketing Study” conducted by Animoto has revealed that four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process.

About one-fourth of people say that they lose interest in a company that does not use video for content marketing. Approximately 56 percent say they believe that if a company has a website, it should also have video, highlighting the need for marketers to focus on this channel.

May 11, 2015: The “B2B Social Media Report” published by Brandwatch has found that Twitter is the top social platform for B2B brand mentions, with 73 percent of them happening on the site. In comparison, only 13 percent of B2B company mentions are found on Facebook.

Brandwatch Survey

About 47 percent of the B2B companies using Twitter said they have one account and 25 percent claim they have multiple accounts. However, not all companies are leveraging Twitter and its potential. While 53 percent of respondents said they broadcast and engage with other users on Twitter, 42 percent admitted to not having an account or any activity on the platform.

May 6, 2015:

Survey results published by CitationLabs in April 2015 revealed that 89 percent of SEO professionals believe that editorial links could help their SEO, as positive media coverage remains a strong search signal.

About 90 percent of respondents said that their existing link building skills were relevant to online public relations, highlighting the connection between SEO and PR. Additionally, approximately 72 percent of SEOs who have used PR in the past intend to seek more training.

“Online PR is a hot topic in search engine optimization,” said Garrett French, founder of CitationLabs. “Because of the growing demand, our tools now include the ability to find journalists and media outlets in all sectors – we see great growth in this area.”

May 4, 2015: A survey published in April 2015 by Clutch has revealed that only 56 percent of small businesses have responsive, mobile-friendly websites despite the positive business results they could yield.

While the data shows that 10 percent are unlikely to build a responsive design website in the future, 17 percent said that they have plans in place to do so.

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