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LinkedIn tops B2B marketer’s list of social media platforms used but Twitter, Facebook, and YouTube / Google+ all were used by over 50% of respondents, according to B2BMarketing.net’s new Social Media Benchmarking report. 40% of respondents indicated that LinkedIn accounted for the majority of revenue from social media, but it was unclear to what level.
Social Media Use
Among those surveyed, 94% use LinkedIn, 84% use Twitter, 77% use YouTube and Facebook, and 61% use Google+. Twitter was named as the social network that is the best platform for boosting performance, followed by LinkedIn and Facebook.