August 3, 2015: According to findings from the “Content Engagement Report” published by BrightEdge, there is a major disparity between the content that exists on today’s web and the content that drives traffic, conversions, and revenue (engagement).
The data shows while engagement rates vary across industries, they are overall between 33 percent and 50 percent. When looking at the rates, the numbers vary significantly depending on whether consumers were accessing content from a mobile device or desktop. For example, in the B2B technology industry, there was a 53 percent engagement rate among desktop users. This rate fell to 26 percent when consumers were on a mobile device.