November 25, 2015: As marketers turn their attention to video as a content asset, more people are utilizing mobile devices to watch them. New research from Yahoo has revealed that smartphone video views are up 55 percent year-over-year, while tablet views have increased 48 percent.
Both tablet and smartphone views are outpacing PC and laptop views, which have seen a 34 percent year-over-year rise.
“While there’s no denying the growth of mobile, it’s not a mobile-only world and marketers need to think cross-screen when developing their ad campaigns,” Andrew Snyder, vice president of content strategy and solutions at Yahoo, told Marketing Dive. “Marketers should also focus on keeping their ads short to create the best possible experience.”