August 31, 2015:
A new study released by Adobe on Aug. 26 shows that marketers can still gain from email campaigns as Americans continue to heavily rely on email despite the popularity of other digital channels, like social media.
“There’s tremendous opportunity for marketers who perfect their email tactics,” Kristin Naragon, Adobe’s director of email solutions, wrote on the Adobe blog. “Fifty-eight percent of our respondents say that email is their preferred way to be contacted by a brand.”
The Adobe campaign team surveyed 400 U.S.-based workers and also determined that 70 percent check their email while watching TV, 52 percent do so in bed, and 50 percent check it on vacation.