September 17, 2014: The annual “State of Inbound” report, released by HubSpot, has revealed that 74% of B2B companies have increased or kept their inbound marketing budget the same this year.
HubSpot conducted its research between June 25 and July 15 of this year, analyzing survey responses from 3,570 people to compile its final product.
HubSpot researchers attempted to determine why companies were encouraged to increase their budgets for inbound marketing purposes. They looked at the economy, a change in management, post success and post failure as potential reasons for the change. Slightly more than 50% of higher inbound marketing budgets were the result of post success through inbound marketing, while close to 30% said that a change in management encouraged the bump in budget.