March 25, 2015: According to a recent study by Annuitas, nearly 60 percent of marketers in the B2B sector don’t think their marketing campaigns are effective, especially when it comes to demand generation.
Conversely, only about 3 percent of B2B marketers believe their campaigns actually are effective. The data shows that quality of leads was the most important goal for 77 percent of marketers surveyed. The other top answers were volume of leads, brand awareness, customer cross or up-sell and customer retention.
Some of the ways those surveyed determined the success of their demand generation campaigns and efforts included: