October 7, 2015: As sales reps and marketers strive for alignment, research indicates that there have been some challenges along the way. A new report published by Highspot and Heinz Marketing has uncovered that 55 percent of B2B sales reps and marketers have three or more channels for sharing sales content, further complicating the delivery process for both sides.
More than 70 percent of respondents claimed that they rely on email to get marketing content into the hands of the sales team. Less than 50 percent use a CRM, while 40 percent utilize a cloud-sharing system. Just 12 percent stated that they have a sales enablement technology in place.