August 26, 2015: New research indicates that although B2B marketers are struggling to generate quality leads, they see their budgets increasing in the near future to assist with their efforts.
The “2015 B2B Lead Generation Report” published by BrightTALK found that generating high quality leads is still the top issue for 59 percent of marketers. However, 58 percent expect their lead generation budget to increase in the coming year.
Other lead generation challenges for B2B marketers include a lack of resources (61 percent), lack of high-quality data (42 percent) and lack of target audience insight (38 percent). Additionally, 24 percent said they are unsure of how to gauge the conversion success of their lead gen strategy.