May 28, 2015: According to B2BMarketing.net’s latest report, titled “2015 Marketing Automation Benchmarking Report,” 88 percent of B2B companies will implement marketing automation in their organizations by the start of the 2017-2018 financial year. Currently, 43 percent of those surveyed are already using marketing automation (MA) software.
However, not all marketers that are surveyed showed interest in implementing marketing automation. The data shows 12 percent do not have any plans to adopt MA at the present time. For those marketers that have been polled that did show an interest in marketing automation, 34 percent said that budget was their primary stumbling block when it comes to implementation. Lack of support and skills to implement MA has also been a concern to many of those polled.