December 17, 2014: A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014, forcing chief marketing officers (CMOs) to rethink their content marketing plans for 2015.
Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.