September 2, 2014: A new study titled “The Data Driven Marketer” released by Bizo earlier this week shows that approximately 68 percent of B2B marketers are using data to analyze their customers. Bizo researchers say their study highlights marketers’ increasing reliance on analytics tools, CRM and marketing automation solutions.
The researchers at Bizo surveyed 852 marketers to complete their study. Most of the respondents had embraced some type of form of data-driven marketing, whether it be marketing automation or website analytics. About 54 percent of respondents use data to measure their own marketing performance.