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Industry News

The KoMarketing Associates industry news feed provides the latest information, news, and trends, in online marketing, search engine marketing, and social media, specific to the B2B marketing space.

Featured News Story

LinkedIn Continues To Top B2B Marketing Social Media Usage

Tuesday, April 22nd, 2014

LinkedIn tops B2B marketer’s list of social media platforms used but Twitter, Facebook, and YouTube / Google+ all were used by over 50% of respondents, according to’s new Social Media Benchmarking report. 40% of respondents indicated that LinkedIn accounted for the majority of revenue from social media, but it was unclear to what level.

Social Media Use

Among those surveyed, 94% use LinkedIn, 84% use Twitter, 77% use YouTube and Facebook, and 61% use Google+. Twitter was named as the social network that is the best platform for boosting performance, followed by LinkedIn and Facebook.

Recent News & Archives

B2B Marketing News

B2B Manufacturers Slower to Adopt Content Marketing; 46% Planning to Increase Efforts Wednesday, April 16th, 2014
Twitter to Roll Out 15 New Ad Products in Six Months Friday, April 11th, 2014
Use of Marketing Automation in B2B Increases 112% Compared to 2013 Tuesday, April 8th, 2014
Improper Data Handling Leads to Millions in Lost Revenue For B2B Marketers Wednesday, April 2nd, 2014
LinkedIn Launches New Tools to Measure Content Marketing Effectiveness Friday, March 28th, 2014

Search Engine Marketing News

Mobile Search Advertising Projected to Lead Paid Search by 2015 Thursday, March 27th, 2014
Two New Google Analytics Tools Fuel Mobile App Growth Monday, March 24th, 2014
Moz Partners with Bitly for Deeper Link Data Intelligence Wednesday, March 19th, 2014
Google Display Network Forms Partnership with B2B Database Bizo Friday, March 14th, 2014
Google’s Knowledge Graph Testing New Ad Format; More B2B Brand Exposure Friday, March 7th, 2014

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