October 6, 2015: As visual assets become a significant part of content marketing, research indicates that marketers are feeling more obligated to show their benefits.
This is according to the “State of Visual Commerce” study released by Curalate, which found that 77 percent of marketers feel an increasing amount of pressure to exhibit an ROI from visual content. However, just 11 percent believe that they leverage imagery “very effectively.”
Marketers indicated that their visual content performs best on social media and worst within mobile commerce environments. About 84 percent publish images on social media, while 33 percent attempt to reach customers via mobile.