July 29, 2014: On July 22, LinkedIn announced that it had purchased Bizo, a large B2B marketing technology company. Bizo’s B2B solutions will be integrated with LinkedIn’s content marketing products, with the goal of offering a more effective B2B marketing platform for engagement
The social networking platform’s transaction was worth approximately $175 million, 90 percent of which was cash. About 10 percent of the value was stock. According to an article on Mashable, the transaction should be finalized in the third quarter of 2014.