September 9, 2014: In a new study on content marketing by TrackMaven, a platform that provides “competitive intelligence for digital marketers” (according to their website), even though 87% of marketers schedule their blog posts during the work week, those scheduled on the weekend actually get more social shares (especially Saturday). Furthermore, while the majority of blog posts are published from 9 am to 6 pm eastern, posts that are published between 9 pm and midnight eastern are shared the most on social media, with the hour of 10 pm getting the highest engagement overall.
September 10, 2014: The type of insight-based content created most frequently by B2B sales and marketing professionals is believed to be the least effective.
This information comes from a survey conducted by Corporate Visions Inc., a marketing and sales tool provider. The survey received 400 respondents, all of whom were B2B professionals.
In the survey, insights were broken down into four categories. “Anecdotal” insight, which was defined as in-house created content that focused on best practices or day-to-day issues. In contrast, “Authoritative” insight was referred to as content that leverages the work of third parties. “Current” insight was defined as content that centers around original research, and “Visionary” insight was positioned as content that leverages in-house expertise.