September 29, 2014: In a webinar hosted by CMS Wire on Sept. 23, Amit Varshneya of Demandbase and Holger Schulze of eG Innovations sat down to discuss the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey. Schulze, who led the research initiative, looked at responses from 500 marketing professionals. He found that 54 percent of people claim that a lack of systems integration was a big challenge for marketers this year.
September 30, 2014: On Sept. 29, the “Google Operating System” blog, known for hosting unofficial news and tips pertaining to the search engine giant, reported on a new icon for smartphone-optimized results. The news source reported that Google is experimenting with a special icon that shows up next to smartphone-optimized search results. This lets users know when a website has a mobile-responsive design.
Search Engine Roundtable reported on a similar experiment back in August 2012. Google confirmed that it was testing a new feature, stating, “We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites,” to the news source. However, nothing came of the experimentation.