Guide to Using Facebook to Increase Your Company’s Web Presence
NEW!! Blog Post: Poll On How People Are Using Facebook
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This document from KoMarketing Associates explains what Facebook is and how it can help your communicate its value and offerings to customers—and potential customers. (Download Facebook Guide PDF)
Facebook is rapidly becoming the most popular social networking site on the Web, and that means it could be a valuable way for your company to attract customers and enhance your online presence.
We explain the various ways you can use Facebook to your help your company, including:
- Setting up a profile
- Advertising on Facebook
- Creating Facebook applications
This guide shows you the advantages and disadvantages of Facebook:
Advantages:
- It’s Free
- Improve SEO Efforts
- Multimedia Features
- Simplicity
- Third Party Applications
- Advertising
Disadvantages:
- Reporting & Analytics
- Link Attribution
- Lack of Control
- Profiles
Our guide shows you how to register and set up a Facebook profile as well as how to use the site, including:
- Creating Profiles
- Adding Friends
- and, Finding Relevant Groups
You can also learn how to use Facebook Flyers (the site’s impression-based advertising) along with traditional banner ads.
Plus, we show you the potential corporate value of third-party applications and provide SEO tips on developing applications and provide you with additional resources.
Download the full report (Adobe PDF format): Guide to Using Facebook to Increase Your Company’s Web Presence
