Warning: You Can’t Unlink PPC Accounts to your Master Account in Yahoo!

March 17, 2009: Your Master Account in Yahoo functions similarly to the Master Client Center in AdWords.

Whenever you join an account to your Master Account, you gain administrative and editorial control to these accounts.  You then have the option to log in as your master account ID, the original account ID, or you  can create a new user and give this ID access to the joined account.

Once the account is joined you can access their campaigns, data, run reports, and pursue all the functionality of these linked accounts as if you created the account yourself. You can set certain login IDs to “manage” specific accounts and give roles to them related to the account in question.

However, all things in the Search Marketing world (and in life) are temporal, you may find that eventually your relationship with a client ends, and you no longer need, want, or should be able to access their PPC account on Yahoo anymore.  That is very unfortunate for your client because there is no way to unlink an account short of deletion and creating an entirely new account. Beyond that, our Yahoo rep actually said that they suggest this course of action.

I was assured me that there was no other options and nothing was in the pipeline to allow accounts to be unlinked.

I asked if the account would take a quality score hit for losing all its historical data, and he said “Probably, in the short term.”

There you have it.  Linking accounts in YSM is til death do us part.  Be warned!

  • Thanks for the information. Any other posts or blogs you can recommend read?

Contact KoMarketing

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.


"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: