Visualizing the Marketing Value of Search Engine Optimization: 6 Examples

June 6, 2011: Last week Search Engine Land released its “Periodic Table Of SEO Ranking Factors“. It is a great resource to bookmark and reference. A primary reason for Search Engine Land (SEL) to create this was in the acknowledgment of the difficulty traditional marketers and site owners have in understanding search engine optimization (SEO).

Via SEL: it’s [SEO] too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not.

It is true that many talented marketers still feel that SEO only consists of short-sighted tactics and algorithm chasing. That is just not the case and other organizations have used similar charts, visualizations, and graphics to help illustrate.

Here is a look back at some of the best ones we’ve seen over time. What do you think? Feel free to add your suggestions and references via the comments below.

The Periodic Table Of SEO Ranking Factors

The SEO Success Pyramid

The SEO SME SMO Venn Diagram

The SEO Hierarchy of Needs

The Value of SEO versus PPC

The Visual FAQ of SEO

Additional SEO Infographics and Visualizations

Of course, not all SEO graphics are designed to solely explain how search engine optimization may integrate into the complete marketing mix. Here are some other creative SEO graphics and resources of interest.

The Search Engine Marketing Process

Finally, here is a set of slides we show clients and prospects when discussing the relationship between search engine optimization, search engine advertising, and social media marketing.

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"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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