Visualizing the Marketing Value of Search Engine Optimization: 6 Examples

June 6, 2011: Last week Search Engine Land released its “Periodic Table Of SEO Ranking Factors“. It is a great resource to bookmark and reference. A primary reason for Search Engine Land (SEL) to create this was in the acknowledgment of the difficulty traditional marketers and site owners have in understanding search engine optimization (SEO).

Via SEL: it’s [SEO] too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not.

It is true that many talented marketers still feel that SEO only consists of short-sighted tactics and algorithm chasing. That is just not the case and other organizations have used similar charts, visualizations, and graphics to help illustrate.

Here is a look back at some of the best ones we’ve seen over time. What do you think? Feel free to add your suggestions and references via the comments below.

The Periodic Table Of SEO Ranking Factors

The SEO Success Pyramid

The SEO SME SMO Venn Diagram

The SEO Hierarchy of Needs

The Value of SEO versus PPC

The Visual FAQ of SEO

Additional SEO Infographics and Visualizations

Of course, not all SEO graphics are designed to solely explain how search engine optimization may integrate into the complete marketing mix. Here are some other creative SEO graphics and resources of interest.

The Search Engine Marketing Process

Finally, here is a set of slides we show clients and prospects when discussing the relationship between search engine optimization, search engine advertising, and social media marketing.

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Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they wereon the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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