Research, guides, and marketing surveys help guide B2B marketers down the right path. Sometimes they provide new opportunities and directions. Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important.

Optify’s 2013 B2B Marketing Benchmark Report

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. The report also does a “deep dive” into organic search, paid search, and social media metrics.

View the full report

MarketingProfs 2013 B2B Content Marketing Report

The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets.

View the full report

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. We plan on having some analysis on this report in the coming weeks.

BtoB Research Defining the Modern Marketer

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.

Per blog post highlighting the report, the information “underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts).”

View the full report

Optify B2B Lead Generation Report

Marketing professionals are under immense pressure to deliver results and justify significant program and headcount investments. The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

View the full report

Social Media Use in the Industrial Sector

GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. Although the survey shows that use of social media for work-related purposes among this audience is focused on a few select platforms, adoption is steadily increasing.

This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process.

View the full report

Google Search Quality Guidelines

Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. While Google indicates that search quality rating guidelines are in constant flux, this outline provides insight into how Google thinks about relevance and quality of search results. It’s an essential read for marketers that place an emphasis on their traffic from Google.

View the full report

Mobile: What Consumers Really Need and Want

While a consumer oriented survey, the data provides important usability points for B2B marketers that are investing in developing a mobile strategy to reach the B2B buyer.

View the full report

For B2B marketers looking for more depth specific to broader mobile trends, Forrester offers a premium report, “2013 Mobile Trends For Marketers” in addition to a blog post highlighting key findings.

The Definitive Guide to Marketing Automation

Marketo’s guide provides background and overview on marketing automation technology, how it differs from other applications such as CRM and email marketing, and how B2B marketers can build a business case and convince internal stakeholders on the investment.

View the full report

Constellation Research offers a premium report, “Scaling Up with Marketing Automation Software” as well. A free 15 page excerpt can also be obtained through form submission.

MarketingSherpa’s 2012 B2B Marketing Benchmark Report

The only premium report specifically recommended in this list, MarketingSherpa’s annual report analyzes the strategies and tactics of top performing B2B organizations, providing survey data on successes, challenges, and tactics designed to increase the effectiveness of marketing campaigns.

View the full report

Aberdeen Group: Lead Scoring Prioritization

Aberdeen’s guide to lead scoring is a few years old but still relevant and frequently referenced. Per Executive Summary, “The report identifies best practices in lead scoring and prioritization by analyzing the processes, capabilities, and performance of top performing organizations.”

In coordination with Eloqua’s Grand Guide to Lead Scoring, these resources are must have lead scoring references for B2B marketers.

View the full report

We hope the information found in these reports proves valuable in supporting B2B marketing initiatives. If we missed a critical report or guide, please let us know via comments below.

Session summary

“For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. While this can make SEO challenging, the good news is there’s actually a lot your business can be doing.

This webinar will cover some tips & tricks on creating great content that your customers want, driving link building campaigns using assets you already have, and will show real examples of other companies out there making it happen.

Find out new ways to make your SEO campaign fun, even if you are in a boring world.”

Registration Info

• Title: Making SEO Fun in a “Boring” B2B World
• Date/Time: Tuesday October 16th, 3pm EST
• Register: http://www.brighttalk.com/r/tqb

Connect with Casie ahead of time on Twitter or Google+. Hope to see you there!

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.

Here are the requisite steps right now for (potentially*) enabling this opportunity.

Preliminary Step: Make sure to have a list of all of the key places and web addresses that authors have contributed to and/or help to showcase their expertise.

Step 1: Create a complete Google+ Profile for the Designated Author

Creation of a Google Profile can be done in a few simple steps. What appears to be most directly important for authorship is a high quality headshot image that Google can use as a thumbnail in search engine results. One would surmise a relative weight of “importance” might also have an impact, but this must be tested over time to determine significance.

At the very least, the following information should be entered when creating a complete Google+ Profile.

• Tagline (Recommend trying to incorporate keyword strategy in this section)
• Introduction (Which can be formatted and include regular hyperlinks)
• Occupation, Employment, and Education
• Links to other social media profiles and websites of interest, as well as links in the “Contributor to” section (see next step)
• Photos, Personal Interests, etc can and should be also added to create a more complete social networking experience. Similar to Facebook, the level of openness will be subjective for each user.

For more information, Social Times has compiled a series of video tutorials (from Google and other third party sources) on creating and managing a Google+ Profile.

Step 2: Add links to applicable author pages in the “Contributor to” section of the Google+ profile

Google indicates the following preferences for links, but we are testing variations for effectiveness.

• Links to author pages are preferred
• Link to specific articles (especially if a link to the applicable Google+ profile can be made)
• Link to publication home pages, if no Google+ link can be made

Step 3: Add requisite Google code to the same author page listed in step 2

The most critical step, which requires greater coordination from third party, or often outside sources, is obtaining the appropriate type of links back to the Google+ Profile. There are a few common options for doing this.

• Option 1: Link directly to Google Profile by adding the personal badge to your site Google+ Badge Generator
• Option 2: For multiple authored sites, add the following type of link/code on each author page (that has a Google+ Profile):
  <a rel=”me” href=”[website]“>Read more about [Name]</a>
• Note: Make sure all published content from the author (individual articles) links back to this author page with the following HTML markup:
  <a rel=“author” href=”LINK TO AUTHOR PAGE”> AUTHOR NAME</a>
• Google provides more detailed recommendations on how to handle multiple authored website integration which can be passed along to website support teams, as well information for site owners using WordPress.
• Option 3: You can also add a work email address to your profile. Google will send a verification email to that address, with further instructions for verification. While this seems easier, authors published in multiple locations might not have requisite email information to enable this.

Time to Production:

Once implemented, Google provides a Rich Snippets Testing Tool, which allows website owners to check whether Google can correctly parse your structured data markup and display it in search results.

There is also form submission that can be sent to Google for additional review (but ensuring the code works via testing tool above seems to work just as well).

In limited experience, it appeared to take roughly thirty days, once the correct code was in place, for author information to appear in search engine results. We have heard from other industry professionals of it taking shorter time, but no less than two weeks. What have your experiences been like? I would love to read your feedback and perspective via comments below.

*Unfortunately but predictably, Google provides no guarantee of authorship within search results or for all publications, which is what leads me to suspect more than just basic profile information is required. Weight of profile, publication, and individual articles may all have an impact.

What Is Search Engine Optimization / SEO

Year: 2011
Views: 70,000+
Length: 3 Minutes
By: Lee LeFever with CommonCraft & Search Engine Land

Key Takeaways from Video:

• An Explanation of Search Engine Optimization
• Factors that Matter to Search Engines

This one has kind of a fun visual and is (in my opinion) very easy to digest.

Learn SEO

Year: 2010
Views: 3,000+
Length: 15 Minutes
By: Rand Fishkin with SEOMoz

Key Takeaways from Video:

• How Search Engine Optimization Works
• A Brief Introduction into Keyword Research
• The Anatomy of a Search Result
• Four Main Factors that Matter to Search Engines

Rand recommends as a next step to check out their Beginners Guide to SEO.

Google’s Matt Cutts | How to Get Better Visibility on Google

Year: 2008
Views: 115,000+
Length: 5 Minutes
By: Matt Cutts from Google & Jefferson Graham with USA Today

Key Takeaways from Video:

• Common Sense Recommendations to Get Your Site Found in Search Results
• What Title Tags and Meta Descriptions Are and How They Matter
• Tips for Building Links to Your Website
• Common Misconceptions about Search Ranking Factors
• Tips for Getting your Website Pages Indexed Faster

A Lighthearted Interview with Google from USA Today.

How Does Search Engine Optimization Work?

Year: 2009
Views: 10,000+
Length: 1.5 Minutes
By: Vertical Measures

Key Takeaways from Video:

• The Basics Concepts of On-Site SEO
• The Basics Concepts of Off-Site SEO

A Quick Visually Appealing Presentation.

The Basics of SEO in 12 Minutes

Year: 2009
Views: 5,000+
Length: 7 Minutes
By: Dave Robinson with Red Evolution

Key Takeaways from Video:

• Important Elements of SEO
• An Introduction to Title Tags
• An Introduction to SEO Friendly URLs
• An Introduction to Meta Descriptions

If you liked part one, part two is available here.

Search Engine Optimization SEO Tutorial

Year: 2008
Views: 360,000+
Length: 9 Minutes
By: Jeff Foster with WebBizIdeas

Key Takeaways from Video:

• An Introduction to Search Engine Optimization
• The Benefits of Search Engine Optimization
• How to Perform Keyword Research
• How to Conduct a Competitive Analysis
• Attributes of On-Page Site Optimization
• Basic Steps for Off-Page Site Optimization

A little dry visually, but this video briefly covers more of a complete picture than some of the other videos.

8 SEO Techniques Every Webmaster Should Know

Year: 2008
Views: 10,000+
Length: 7 Minutes
By: Titus Hoskins with site-reference.com

Key Takeaways from Video:

• An Introduction to Title Tags
• An Introduction to Meta Descriptions
• An Introduction to Link Building
• How to Confirm Your Pages Are Indexed with Google
• Incorporating Keywords in Your Website Content

Helpful visuals, should be fairly easy to follow.

What is SEO

Year: 2010
Views: 5,000+
Length: 1.3 Minutes
By: Headstand Media

Key Takeaways from Video:

• Defining Search Engine Optimization
• Basic Ways to Increase Search Engine Visibility

Very brief, but worth a quick look.

How Does SEO Work?

Year: 2011
Views: 900+
Length: 2 Minutes
By: TheSEOGuys

Key Takeaways from Video:

• The Basic Principals of SEO
• Examples of How Content Affects Search Results

Nice shirt guy

How To Improve Your Google Ranking

Year: 2007
Views: 60,000+
Length: 4 Minutes
By: The Daily Idea

Key Takeaways from Video:

• Submitting Your Website to Directories
• Utilizing Meta Data
• Utilizing Site Maps
• An Introduction to Keyword Research

Tactical recommendations to increase site visibility in Google.

How to Search Engine Optimize a Website – SEO 101

Year: 2011
Views: 3,000+
Length: 9 Minutes
By: Damon Greene

Key Takeaways from Video:

• An Introduction to Link Building
• 3 Categories of Links, What Makes Links Valuable
• 2 Types of Inbound Links
• How to Leverage Content for Link Building

A good introduction to the link building aspect of SEO, in layman terms.

Maybe I snuck in 11 videos . We hope these videos have provided answers to your basic SEO questions. Please utilize the comments field for any additional beginner level SEO questions. If you have created or viewed a beginner SEO video you would like to recommend, please include it in the comments field below. Most importantly, which of these videos was helpful for you, which were unfavorable, and why?

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.

Via Google Webmaster Support, confirming ownership can be done when the site administrator enables two things:

• A rel=”publisher” link from the main page of your website to your Google+ page.
• A reciprocal link back from your Google+ page to the main page of your website (love that it is a “reciprocal link” )

Adding the rel=”publisher” Link

The rel=”publisher” link “tells Google that the Google+ page represents the publisher of the site”. The simplest way to do this is as follows:

Add the following HTML code to the section of your home page:
<a href=”https://plus.google.com/[yourpageID]” rel=”publisher”>Find us on Google+</>

Google’s Rich Snippets Testing Tool can help site owners verify the whether Google can correctly parse the HTML code and attribute information appropriately.

Site owners can add a Google+ badge to their website, which could help drive +1′s. The tool for adding this can be found here and these “pluses” become visible on the Google+ Page for Business. Ideally, site owners should have +1 buttons on individual blog posts and content designed to be “rated” (such as news items or case studies), since Google will take into account “pluses” across the domain.

Search Engine Land reported that according to Google, “the +1 count will change to show all +1s to a particular site. For the moment, it only shows +1s to a page.” That was supposed to be corrected a few weeks after the article postscript was added, but certainly has not been integrated yet (based on “pluses” our site/individual pages have experienced)

Google also points out that having this publisher link also creates an opportunity for the site to be found via Google+ Direct Connect. This allows users to “quickly navigate to a Google+ page when using Google Search”. Personally I don’t know how much impact this will have, and that impact is largely based on the adoption of “Google+ terminology” and relative effectiveness when using the query.

Linking from the Google+ Page to Your Site

Fortunately, linking from the Google+ Page is pretty self-explanatory. When logged into the Google+ page, simply add the requisite link within “Recommended Links” on the right-hand side of the “About” information.

Screenshot: Location for Adding Link to Google+ Page for Business

Screenshot: How to Add the Link to Google+ Page for Business

I would also recommend adding relevant social profiles and any additional, pertinent information and resources about the organization in this section as well.

In summation, verifying ownership may feel complicated at first glance, but is fairly simple in practice and can be easily tested for accuracy. What are your thoughts on Google+ Pages for Business? Have you seen your Google+ Page begin to appear for relevant search results? I would love to read your feedback and perspective via comments below.

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.

Step 1: Google+ Settings

The originator of the Google+ Page for Business needs to navigate to the upper right hand corner of the screen and select the Google+ Page’s name. Here, a dropdown menu will appear and the originator mus then select “Managers.”

Step 2: Designating Managers

Once in the settings administration for Google+, page administrators (Managers) can simply add approved individuals as managers by inviting them through email. From this panel, adminstrators can also remove managers as well.

Google+ and B2B Marketing Strategy

The addition of multi-admin support provides enough credence for B2B marketers to begin exploring what Google has to offer with this initiative, and how they can leverage Google+ Pages for Business as part of their marketing strategy.

It is worth noting that there are still minor security flaws to consider. It would seem more beneficial to have multiple levels of administration (like WordPress or Google Analytics users) in an effort to provide access but possibly not all capabilities. (For example, what if a rogue manager removed all administrators?)

At the least, originating page creators cannot be removed as administrators. They can also transfer ownership to a designated account. So if someone had jumped on the opportunity to create an organization’s Google+ Page for Business, I might recommend transferring to an account that will remain under the continued ownership of the company (in the event of turnover or promotion).

I would also recommend that that account be the primary account for Google services such as Webmaster Tools and Web Analytics (and Google AdWords).

What are your thoughts on Google+ Pages for Business? Less than two months old, there will certainly be much to explore and anticipate as the year rolls on. I would love to read your thoughts and perspectives via comments below and follow our Google+ Page to continue the discussion.

Related Posts and Columns

• First Impressions: Google+ Pages for the B2B Business
• How Social Networking Fits in the B2B Search Marketer’s Toolbox

We always recommend developing custom 404 error pages to clients and prospects. The primary reasons are twofold:

• Provide visitors options for finding appropriate content on the website.
• Provide visitors with a better user experience overall (rather than a generic, server-based 404 error page that does not have the same look and feel of the main site design)

Here are three recommended practices to consider when building custom 404 error pages for your organization’s website.

• Customize the Error Message
  The most important piece is to simply notify the visitor that they’ve come across a page no longer available. This can be easily done with a sentence or two, acknowledging the issue.
  

  A simple example:
  The page you were looking for could not be found. Please use this site map to navigate through the site.

• Provide Navigation Options
  The traditional and simplest way to enable this is to generate a similar set of cross-links as may be found in an end-user sitemap (example). The more detailed webmaster may provide visitors with a few core navigational elements, including key product/solutions pages, the home page, and more popular website resources.
• Offer Immediate Communication Opportunities
  A visitor finding a broken page might be a blessing in disguise. Consider offering navigation to a contact form or immediate email information. While most visitors will probably navigate away to another section of the website, there is certainly a chance a prospect (or even a customer) might decide it is simply easier to contact your organization directly.

Don’t forget to check website reporting tools, and places like Google Webmaster Central regularly, to make sure 404 error pages are not being displayed as a significant percentage of overall visitor traffic. Mistakes in site navigational updates, cross-linking, etc can certainly happen.

Need some design inspiration?
Finally, for a little fun and inspiration at the end of the week, here are two collections of creative 404 error pages from other organizations and site owners around the web.

• 50 Creative and Inspiring 404 Pages
• 60 Really Cool and Creative Error 404 Pages

404 error page at the top courtesy of the Leen Valley Golf Centre

This process is known as keyword specificity. The more specific a keyword matches the content on the page, in coordination with the objectives of applicable search engine results, the more likely the page would have a chance to rank well for that keyword search.

Here is as example of keyword specificity in action. I pulled this example based off of a random conversation with a colleague (IE, it is not client related; high-level at best to illustrate an example).

Screenshot for the content in question:

What keywords come to mind with this type of content? Here are some obvious examples:

• car insurance
• car insurance online
• car insurance quote
• car insurance quote online
• online car insurance quote

Here is a screenshot of search estimates (showing broad and exact match types) from Google AdWords Keyword Tool:

To the novice search engine marketer, these results certainly present a great opportunity for search engine traffic, IF a web page would rank well for any of these particular keywords.

The experienced search engine marketer knows you need to drill deeper; especially for competitive keyword themes like “car insurance”. Here is another screenshot, taking a look at more specific keywords, better matching the headline of the page.

“instant car insurance quote online” or “instant online car insurance quote” (at the bottom) both contain lower, but measurable search volume estimates; in particular for exact match keyword targeting. This type of longer-tail, keyword search opportunity seems more appropriate for the content in question.

This is the first step in identifying keyword specificity.

Evaluating Search Results for Keyword Specificity
Before making the assumption that keyword is appropriate, it is also important to evaluate search engine results, to determine the type of content currently ranking for that keyword target.

It appears “instant car insurance quote online” is probably not be the right keyword strategy in coordination with the content on the page. Why is that?

• Only 4 of the top 20 results are NOT domains (one being a fairly questionable redirect)
• None of the top 20 results include article-related content.

The search engine marketer would want to drill even deeper, possibly even looking at keyword opportunities that do not show actual search volume estimates but could still drive a small amount of traffic.

The SEO strategy for this page of content requires another round of keyword research, looking for greater keyword specificity.

Final Thoughts
I like to challenge people in the office to think of the question that a client’s web page tries to answer. Being able to find questions people would ask, and be happy with the result one’s web page provides, is often a good indicator of keyword specificity.

Lastly, keyword specificity seems simple in theory but is much more difficult in practice; particularly when dealing with a high volume of content (existing and new). It is critical to keep specificity in focus, as the most appropriate keyword strategies can really boost overall SEO performance.

What do you think? Hopefully this gets you started down a deeper path of keyword research for your organization’s web pages. Feel free to add your thoughts and opinions via the comments below.

Here is a video tutorial from the WordPress Training Blog that we have passed along to a few people inquiring on how writing a blog post in WordPress. Feedback has been quite positive so we wanted to share it with our readers.

While quite comprehensive (20 minutes is certainly a time investment), the video covers everything you need to know, using a recorded walk through right from the presenter’s WP dashboard. Buy that guy a cup of coffee if you find that video valuable (we did )

The Increased Use of Video Content
This example brings up an interesting point worth mentioning to the B2B marketer. As indicated in a KoMarketing news article we published just this morning, more people are turning to online video.

What does this mean for B2B marketers?

The WordPress tutorial is a great example of how an organization can take a potentially time-intensive piece of training and scale distribution. Video not only can be posted on a blog and emailed out for reference, it can be placed in sites such as YouTube and Metacafe as well. Video is rapidly being adopted by the users of mobile devices as well.

Organizations that sell complex solutions should consider how they can leverage video. Examples might include:

• Demos of a technology solutions’ GUI or admin dashboards
• A guided tour of facilities or infrastructure capabilities
• Tutorials of key functionality or commonly asked support questions

As we move forward in 2011, we are looking at ways we can leverage video for our client’s internet marketing initiatives. Our goal is to explore this more in future blog posts as well.

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing

• Best Internet Marketing Posts of 2009 – Techipedia – Tamar Weinberg’s well researched list covering all aspects of  internet marketing including social media, search engine marketing, and public relations
  
  
• The Top 100 Internet Marketing Posts of 2009 – SEOHosting – 100 top search engine marketing posts organized by month
  
  
• My picks for the 99 most useful Social Media (and PR) Blog posts of 2009 – The Comms Corner – Adam Vincenzini puts together 99 of his favorite posts covering social media, PR, case studies, and additional aspects of online marketing
  
  
• Best Posts of 2009 from Top Internet Marketing Blogs – Unstuck Digital – Taking a look at the best three posts across twenty seven popular search engine marketing blogs
  
  
• The Top 50 SEO Posts of the Year – Evan Carmichael – Evan Carmichael’s second annual review of their top 50 SEO related posts across popular blogs in the internet marketing space
  
  
• Link Building this year – Wiep.net – Wiep Knol’s look back at some of the best link building blog posts in 2009
  
  
• 2009 Month by Month Best Search/Marketing Posts – Small Business SEM – Matt McGee’s month-by-month of his favorite SEO/Marketing related posts in 2009

Business-to-Business Specific

• Top 80 B2B Marketing Posts for 2009 – B2B Marketing Zone – Top B2B Posts of 2009 as defined by Social Filtering – meaning by everyone involved directly or indirectly
  
  
• 30 of the Best B2B Search Marketing Articles of 2009 – Proteus B2B – Galen De Young’s 30+ favorite B2B search-related posts over 2009, focusing directly on search or on the issues that strongly impact search (e.g., content)

Miscellaneous, Internet-Related

• 90 Awesome Blog Posts That Inspired my Blog’s Growth in 2009 – How To Make My Blog – Marko Saric’s list of 90 blog posts that inspired and helped him get his blog to where it is today
  
  
• Top 53 Affiliate Marketing Blog Posts – 2009 – Web Marketing Blog – 50+ posts covering the affiliate marketing space, for affiliate marketing beginners through experts

Site Specific Best of 2009 Posts – Blog posts which highlight the best posts from colleagues & friends whose blogs we read on a regular basis

• Top 10 Social SEO Posts of 2009 - TopRank Blog
  
  
• Online Marketing: The Best 2009 Articles And Reports From MasterNewMedia - MasterNewMedia
  
  
• Dianna Huff’s Top B2B Marketing & Social Media Blog Posts for 2009 – Dianna Hiff’s B2B Marcom Writer Blog
  
  
• HubSpot’s Top 10 Inbound Marketing Blog Articles of 2009 – Hubspot
  
  
• Our Blog’s Greatest Hits of 2009 – WordStream Internet Marketing
  
  
• Most Popular Posts on Social Media B2B in 2009 - Social Media B2B
  
  
• Top B2B marketing posts for 2009 – Chris Koch’s B2B Blog
  
  
• Top Ten Search Marketing Standard Posts From 2009 – The Search Marketing Standard

From KoMarketing Associates
Finally, ten of KoMarketing Associates most popular posts in 2009, based off of page view data, comments and PostRank information (organized by date written)

• 20 PPC Tips For 2009
  
  
• 30 Old Ways to Gain New Links for 2009
  
  
• How Can Your PPC Competitors Actually Help Your Campaigns?
  
  
• PPC Toolbox Series: PPC ROI Calculator
  
  
• The Most Basic “How To Start in Twitter” Tutorial Ever
  
  
• Get Real With Regional PPC Targeting
  
  
• PPC Checklist (for moderate AdWords management)
  
  
• 20 Ways You Can Help a Colleague Online Today
  
  
• Mining The #IMS09 Twitter Stream: 60+ Perspectives & Resources
  
  
• 10 Steps for Turning Social Media Engagement into B2B Leads