Archive of Tutorials Posts

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of the author will appear alongside applicable web information. The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content.

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.  ... Read the full post

What is SEO? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”

What Is Search Engine Optimization / SEO

Year: 2011
Views: 70,000+
Length: 3 Minutes
By: Lee LeFever with CommonCraft & Search Engine Land  ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.  ... Read the full post

This past week the Google Webmaster Central Blog had a good FAQ-style post on Google’s treatment of 404 error pages. It is worth the read as the post addresses common questions site owners have regarding 404 error pages, and the impact on search engine optimization.

 ... Read the full post

It is easy to stop performing keyword research when you find a set of keywords with reasonable (or even unreasonably high) search volume estimates. The challenge is in making certain applicable content and keyword targets match as best as possible, truly applying to the potential search intent of the user.  ... Read the full post

Here is a video tutorial from the WordPress Training Blog that we have passed along to a few people inquiring on how writing a blog post in WordPress. Feedback has been quite positive so we wanted to share it with our readers.  ... Read the full post

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing  ... Read the full post

I was recently providing training to a client so that they could manage their own Pay Per Click (PPC) advertising program.   In order to give them something to use as a reference, I created a “PPC Checklist” for them.

The primary factors in determining what I recommended to them were:  ... Read the full post

1. They are currently only using Google AdWords.
2. They are not using any automatic bid management software
3. The person responsible for managing the PPC program has limited time to dedicate to daily management
4. The level of advertising spend is relatively low (in the single-digit $$thousands)

Launched earlier this month, the DiggBar enables people to share and Digg with a browser-based toolbar. DiggBar brings functionality that once was only inherent to users on Digg.com to the traditional web user, including reviewing comments, finding related content and sharing Digg submissions through Twitter and Facebook.

For a general DiggBar overview and thoughts on why this new Digg functionality may be valuable, I’ve written an initial post here.

This post provides a guide to DiggBar functionality and background on recent developments, discussions and updates.  ... Read the full post