Archive of Spam Posts

Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that stuck out to me was, “Hang out with people who aren’t looking for shortcuts. Learn from them.“.

SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success (it was free, right?). They forgot the time element that factored into the cost of “good SEO”.

Examples of SEO shortcuts:  ... Read the full post

With search engine optimization being one of the most effective tactics for the B2B marketer, budgeting for SEO will certainly remain available in 2012. That said, with almost no barrier to entry and a limited industry standards, choosing an SEO vendor can be a precarious proposition.

While it does not surprise us to find a lack of quality information about SEO when meeting new prospects, this certainly becomes troubling when that organization has been burned by a bad SEO relationship in the past. Misconceptions and SEO fraud hurt the industry in general, evidenced recently in a few mainstream examples.

If your organization is looking for the right SEO partner, or you know of one that is, here is a list of questions to consider when interviewing the prospective vendor. Hopefully this will help your organization avoid SEO fraud and build a foundation for an effective SEO partnership moving forward.  ... Read the full post

Recently, the local team and a seemingly untouchable coach’s image were slightly tainted when they scoffed at the system and decided to violate specific NFL rules, in an unending quest to finish at the top.

(AP Photo/Winslow Townson)

There are many similarities that can be drawn from the competitive nature of professional sports and the world of search engine optimization, particularly for the most competitive keyword rankings and profitable online industries. The potential for significant reward plus a system that can be analyzed and interpreted equals the temptation for manipulation and exploitation (or maybe just a tweak or a bend here and there). So if you’re working in these places (or even less competitive markets) and want to learn from (arguably) one of the best coaches in the business, here are some things to consider:  ... Read the full post

To an extent, the idea that a required percentage of keywords (keyword density) within a web page is a misnomer. While it is important to incorporate keywords within strategic placement on the applicable web page, making certain that “XX%” of your page content contains a specific keyword inference is a debatable factor, in terms of the impact on keyword rankings in search engines. Different keywords will require different levels of keyword-rich content when it pertains to search engine rankings, and this depends on a variety of factors such as the competitive search environment and the relationship amongst existing material online that currently is associated to a given keyword. That being said, there are a few surefire ways NOT to incorporate a keyword strategy into page content, and while it may seem obvious what not to do, it’s never surprising to find someone out there that is doing it (or considering it).  ... Read the full post

Conilogue Automotive does not appear #1 in Google for “conilogue automotive“, their brand name, but they are #1 in Yahoo, MSN and Ask. We found this gem while performing inbound link checks on a client’s competitor the other day. Does that mean that they are just having a difficult time obtaining inbound links and quality content for purposes of Google search rankings?

At first glance, the immediate conclusion is that they only have an image on the home page and no text content for purposes of understanding what is supposed to be on the page.

 ... Read the full post