Blog Archives: Social Media Strategies

July 24, 2014: We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” think of it this way: “If a content marketer writes an outstanding piece but fails to consider promotion and their target audience, does anybody notice?”

Falling Tree

July 10, 2014: Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people. Because of this, there are several reasons why B2B marketers should be using Google+, both on a personal branding level and as an organization.

June 23, 2014: Twitter Best PracticesOn June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments?

Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Here are some quick facts:

  • Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot.

June 19, 2014: One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies.

May 5, 2014: The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.

The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level. In competitive intelligence platform TrackMaven’s recently released Colossal Content Marketing Report they detail “new ingredients” for a successful strategy.

April 22, 2014: Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.

In the past, finding specific data was a sluggish process. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads.

Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster.

Improved Account Structure with Ad Sets

New Facebook Ad Structure

March 27, 2014: LinkedIn Announcement

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.

This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development.

March 24, 2014: Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.

March 3, 2014: Linkedin LogoThis past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so.

According to the LinkedIn blog post, influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

February 6, 2014: Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. In this post, we’ll take a look at 5 ways to optimize your social presence.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

silvina-el-baba

"KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives." - Silvina El Baba, Senior Manager, Web Marketing, EFI

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: