Archive of Social Media Strategies Posts

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.

Not only can an infographic explain the value of content marketing, but also illustrate tactical recommendations associated to the B2B marketers’ strategy with content development initiatives.

The following is a small compilation of graphics including insight into testing and building successful content, as well as some startling statistics related to content marketing initiatives. Feel free to use the list below to jump to various infographics of interest and make sure to check out our original compilation of content marketing infographics as well.  ... Read the full post

• Understanding the Content Marketing Explosion
• The Anatomy of Content Marketing: The Heart of Online Success
• How Do Colors Affect Purchases?
• Slideshare: The Quiet Giant of Content Marketing
• The Complete Guide to Successful Landing Pages
• Website Testing: Move Beyond the Landing Page
• 22 Ways to Create Compelling Content When You Don’t Have a Clue
• The History of Content Marketing | Corporate Storytelling is Not New

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future.

Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image.  ... Read the full post

As we begin the New Year, many organizations have begun to implement their improved social media strategies to better connect with their audience. We have already witnessed the growing spotlight placed on photo and video sharing with the additions of Instagram and SocialCam, and according to eMarketer, social media budgets will rise to $8.09 billion in 2012.

Intel’s social media strategist, Ekatrina Walker, believes brands will become better prepared to embrace real-time communication in 2012. Jason Falls, yet another reputed social media strategist, believes that companies will have better business driven strategies for the New Year.  ... Read the full post

Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing pages through form field changes, layout and design enhancements, and offer/asset development.

 ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
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1. 86% of business technology buyers engage in some form of social activity for work purposes.

Summer is winding down, school is back in session, and business owners are assessing where they are with respect to B2B search engine marketing goals in 2011. Hopefully you’re coming back from the long weekend with renewed vigor and ambition, and well ahead of plans and goals for the year.

One of the content marketing opportunities we find important to reassess, and potentially kickoff if there has been a delay, is a B2B blogging strategy. Not certain why? Here are ten reasons why developing a B2B blogging strategy could be important for achieving your goals with SEO this year and beyond.  ... Read the full post

After shopping for a car this past week, one of the sales people we met sent me a “thank you” email for stopping into the dealership. After reading the email, I realized it was an automated template, most likely auto-generated given the time it was received.

In my opinion, “canned” messages and responses decrease the likelihood an informed (dare I say educated?) customer will buy or react. An automated reply can take away from a personal connection trying to be built and detract from the overall experience.  ... Read the full post

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented marketers and organizations.  ... Read the full post