January 14, 2016: There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. It may be difficult at first to see how several different tactics could work together to achieve a cohesive online presence, but multichannel marketing has significant benefits for your organization.
Below are some of the top benefits, as well as specific tactics for implementing them.
Cross-Promotion of Campaigns
For each new campaign or product promotion, it’s important to be on several different platforms to increase exposure. Each platform has its own unique voice and allows for a different kind of visibility.