Blog Archives: Social Media Strategies

November 5, 2015: Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. On September 30th, that day officially arrived. After a year and half of testing with select companies, Instagram, the mobile photo and video sharing social media app, has finally opened up its advertising program to companies around the world.


Like any other advertising platform, it’s important to know the fundamentals of what the platform has to offer. Understanding its audience, ad types offered, and what goals can be achieved with Instagram is necessary to find success.

August 27, 2015: The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015.

In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Ad Manager Improvements


In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier. A few of the improvements include:

June 23, 2015: Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post.

One such area that can be optimized is your social media content resharing strategy. If you aren’t already resharing your existing social media posts, you should consider this technique of adding more content to your social streams as a viable way to add visibility, engagement, and user interest to your posts.

June 2, 2015: LinkedInLinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns.

May 19, 2015: If you’ve been keeping up with KoMarketing, you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.

While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks. Enjoy!

1. Tom Brady….

Just kidding. Living here in Boston, Tom Brady is all I’ve heard about in the past week. I’ll let you decide what the lesson is there.

April 22, 2015: It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts,” the percentage of fans a company reaches organically continues to decrease. In a blog post I wrote last year, I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course.

April 7, 2015:

As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring.

However, with spring comes another unpleasant battle, the annual spring clean. For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more.

March 12, 2015: Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile.

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online.

Why LinkedIn Again?

As illustrated in the 2015 B2B Content Marketing report, put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2014 B2B Content Marketing Trends Report, LinkedIn tops the list as the most effective social media platform for delivering content.

March 5, 2015: Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular.

February 2, 2015: Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value.

Here’s a look at what B2B advertisers can expect from social media platforms in 2015:

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