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Archive of Social Media Strategies Posts

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

Written by Derek Edmond March 27th, 2014

LinkedIn Announcement

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.

This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development.


12 Examples of B2B Companies Managing Impactful Twitter Profiles

Written by Ryan Young March 24th, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.


The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

Written by Derek Edmond March 3rd, 2014

Linkedin LogoThis past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so.

According to the LinkedIn blog post, influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.


5 Elements to Complete Your Social Presence

Written by Rachel Veznaian February 6th, 2014

Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. In this post, we’ll take a look at 5 ways to optimize your social presence.


6 Stats B2B Marketers Must Pay Attention To in 2014

Written by Casie Gillette January 27th, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014:

1. 39% of marketers want to increase investments on curated content marketing

Content Curation Stat


Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

Written by Michael Pickowicz January 21st, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer, with that number expected to grow in 2014 . With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.


Dallas Digital Summit: Creative Social Strategies Presentation

Written by Casie Gillette December 10th, 2013

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows:

Creative Social Strategies: More Than Just Facebook
Tuesday, Dec 10, 4:10 – 5:10pm

Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook. This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business.


7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

Written by Derek Edmond December 2nd, 2013

LinkedIn LogoEarlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “nofollow” attribute).

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO.

Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives:


5 Fascinating Facebook Stats & What They Mean for B2B Marketers

Written by Casie Gillette November 10th, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general.

Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

Facebook Page Views

According to ZDNet, 1 in every 5 page views in the US occurs on Facebook.com. That’s a pretty big number and it should stand out to marketers looking to reach a new audience.


How To Extend B2B Marketing With Better Social Media Measurement Tools

Written by Derek Edmond August 15th, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing  is the inability to determine ROI. It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

The ROI conversation continues to have legs because historically, B2B marketers have not had access to clear social media metrics, which are necessary to begin the framework for marketing program evaluation. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best.