March 15, 2016: Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.
April 26, 2016: Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions, with 73% of them happening on the site.
Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform. Because it’s such a crowded place, brands are pushed to find unique ways to stand out and create connections with their audiences.