Blog Archives: Social Media Strategies

August 21, 2014: As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements.

Upon further inspection, however, this is a change that could have a huge impact on results if gone unchecked. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact.

August 7, 2014: LinkedIn Announces Unique Content Marketing Score For UsersIn my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.

This post highlights ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity.

July 31, 2014: While competitors may seem intimidating, some marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage.

One of my favorite quotes, from Niccolo Machiavelli, is, “Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.

Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. And Twitter is a good place to start.

July 24, 2014: We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” think of it this way: “If a content marketer writes an outstanding piece but fails to consider promotion and their target audience, does anybody notice?”

Falling Tree

July 10, 2014: Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people. Because of this, there are several reasons why B2B marketers should be using Google+, both on a personal branding level and as an organization.

June 23, 2014: Twitter Best PracticesOn June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments?

Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Here are some quick facts:

  • Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot.

June 19, 2014: One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies.

May 5, 2014: The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.

The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level. In competitive intelligence platform TrackMaven’s recently released Colossal Content Marketing Report they detail “new ingredients” for a successful strategy.

April 22, 2014: Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.

In the past, finding specific data was a sluggish process. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads.

Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster.

Improved Account Structure with Ad Sets

New Facebook Ad Structure

March 27, 2014: LinkedIn Announcement

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.

This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development.

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