March 5, 2015: Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.
The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular.