#SESNY & SEMNE Theater Presentation on Landing Page Optimization

I had a great time speaking during a theater presentation with Matt Van Wagner, Greg Jarboe, and Dan Shure, who deserves a special thank you for putting everything together this week at Search Engine Strategies New York, on behalf of SEMNE.

Here is a copy of my part of the presentation panel on Landing Page Optimization.


Some of the key highlights from the presentation:

  • Understanding the need to define conversion opportunities at the start of B2B landing page development
  • Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both
  • A handful of examples of landing page successes, challenges, and opportunity

As they become available, I’ll look into linking to Matt, Greg, and Dan’s presentations as well.

It was a fun and rewarding experience (too bad we were dropped from the traditional program information however!) that I was glad to be a part of. Thanks as well to Ryan Ricketts for offering his websites for review during the SEO audit portion of the panel discussion.

#SESNY & SEMNE Theater Presentation
Photo courtesy of Sherwood Stranieri.

“The team at KoMarketing was great at listening to our organization’s needs to ensure they were on the same page with goals and objectives. They provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!”

Melissa Sopwith — Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

Get the newest digital marketing information and trends: