#SESNY & SEMNE Theater Presentation on Landing Page Optimization

March 23, 2012: I had a great time speaking during a theater presentation with Matt Van Wagner, Greg Jarboe, and Dan Shure, who deserves a special thank you for putting everything together this week at Search Engine Strategies New York, on behalf of SEMNE.

Here is a copy of my part of the presentation panel on Landing Page Optimization.


Some of the key highlights from the presentation:

  • Understanding the need to define conversion opportunities at the start of B2B landing page development
  • Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both
  • A handful of examples of landing page successes, challenges, and opportunity

As they become available, I’ll look into linking to Matt, Greg, and Dan’s presentations as well.

It was a fun and rewarding experience (too bad we were dropped from the traditional program information however!) that I was glad to be a part of. Thanks as well to Ryan Ricketts for offering his websites for review during the SEO audit portion of the panel discussion.

#SESNY & SEMNE Theater Presentation
Photo courtesy of Sherwood Stranieri.

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