This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.
If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.”
My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. Here are some of the highlights:
Best Practices are still best practices.
It’s important you make sure your site is structured properly – Accessible navigation, properly structured URLs, no duplicate content, robots, site maps, etc.
- Yoast SEO
- Smush.it (image compression for a faster site)
- W3 Total Cache (For site speed optimization)
Search = Relationships
With personalization, Google+ and the stiff link penalties being handed out, search is becoming more and more about relationships. It’s important that people are able to share your content and you are doing what you can to connect.
With Google taking information away from us it’s important we try to get as much other information as we can from the analytics tools available.
- Google Analytics Plugin (An easy way to get extra info)
- Social Media Detection (Learn which social media networks are your users logged into)
Check out the slides: