Blog Archives: Search Engine Optimization

March 19, 2015: At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test.

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top takeaways from SMX West 2015:

March 17, 2015: One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.

Evolution of Google SERPs

This change has become even more pronounced in the past few years, with the influence of several key factors.

First, and often through the webmaster integration of structured data, Google is able to provide a more detailed search result experience. Oftentimes, searchers will find everything from ratings to site-specific cross-links to supporting e-commerce information within individual organic and paid search engine results.

February 24, 2015: 6 Search Engine Marketing Tactics for Manufacturing and Industrial Marketers

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources.

Those tactics in summary:

  • YouTube Integration
  • Trade Show Appointments
  • Generate Leads for Exports
  • Local Optimization (Office / Dealer Locations)
  • Leverage Technical Support
  • eBay As An Additional Channel

February 9, 2015: Multilingual Web TranslationIt is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

January 27, 2015: Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

Before I get started, take a look at the slide below from Rand Fishkin, which sums up a handful of the factors that can influence SEO today:

randfishkin SEO slide

January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.

One Size Fits All Products on Conveyor

As I reassessed those discussions, I thought about how different each program could be. Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.

December 18, 2014: The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below:

I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance.

December 4, 2014: This April will be my 10th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more.

1. Education is Still Needed

SEO Chalkboard

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

Evernote

Evernote

November 6, 2014: FRESH B2B STATSOne thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they wereon the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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