Blog Archives: Search Engine Optimization

February 24, 2015: 6 Search Engine Marketing Tactics for Manufacturing and Industrial Marketers

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources.

Those tactics in summary:

  • YouTube Integration
  • Trade Show Appointments
  • Generate Leads for Exports
  • Local Optimization (Office / Dealer Locations)
  • Leverage Technical Support
  • eBay As An Additional Channel

February 9, 2015: Multilingual Web TranslationIt is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

January 27, 2015: Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

Before I get started, take a look at the slide below from Rand Fishkin, which sums up a handful of the factors that can influence SEO today:

randfishkin SEO slide

January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.

One Size Fits All Products on Conveyor

As I reassessed those discussions, I thought about how different each program could be. Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.

December 18, 2014: The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below:

I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance.

December 4, 2014: This April will be my 10th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more.

1. Education is Still Needed

SEO Chalkboard

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

Evernote

Evernote

November 6, 2014: FRESH B2B STATSOne thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

October 31, 2014: As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “golden triangle” of top organic results when performing Google keyword searches.

What is the “golden triangle?” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. The areas of maximum interest create a “golden triangle.”

October 23, 2014: The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

silvina-el-baba

"KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives." - Silvina El Baba, Senior Manager, Web Marketing, EFI

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