November 3, 2015: Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter.
To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!
However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago. There’s mobile, there’s voice, and even the number of terms we use to search has changed.
But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.
Which brings me to the point of this post: How to generate new keyword ideas.