Blog Archives: Search Engine Optimization

July 1, 2016: SEJ Summit_A Day of KeynotesOne of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned.

It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit, a unique conference experience tailored specifically for search marketers.

Featuring a single track of vetted, keynote-style presentations given by industry experts and several networking opportunities, the event left us excited about the future of search and eager to put all the expert tips we’d heard into practice at our organization.

Plus, we got to spend the entire day on historic Navy Pier with views overlooking Lake Michigan (a special treat for this native of the mitten state)!

Here’s a look at some of our key takeaways from the SEJ Summit in Chicago this past week:

May 17, 2016: Guest Blogging

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”

However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies.

March 29, 2016: Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin.

I absolutely kill it when ‘Bohemian Rhapsody’ comes on.

giphy (8)

Today, we hear plenty of music reusing beats, tones, words, and complete songs. Why? As new artists come out, it’s no surprise that they look to the greats for inspiration and try to reuse something that worked before.

This same concept is used when organizations and individuals try to maximize their older content. Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO.

Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. More specifically, I want to focus on the relationship between SEO and Slideshare.

March 1, 2016: Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic.

Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

This actually leads to two lists of keyword priorities:

  • Keyword targets that can be applied to existing content marketing assets.

January 5, 2016: GoogleIn early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. While its practically impossible to stay up to date with every major announcement from Google, there are certainly are a few that deserve more attention than others.

December 15, 2015: Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical!

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014.

December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year.

B2B Marketing Budgets

But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

November 12, 2015: computer-mobileIt is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences.

For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login. The downside is that users will often ignore the opportunity to provide a rating because there are too many steps in the process, even if that is only a perceived notion.

November 3, 2015: Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter.

To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!

However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago. There’s mobile, there’s voice, and even the number of terms we use to search has changed.

Blue Nile KW Data

Image: Blue Nile Research

But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.

Which brings me to the point of this post: How to generate new keyword ideas.

October 6, 2015: At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out:

1. When Google Says Jump…

Google +. Image optimization. Authorship.

Contact KoMarketing

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

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"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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