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Archive of Search Engine Optimization Posts

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

Written by Derek Edmond April 24th, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

MarketingSherpa Chart

I always find it interesting that “SEO” gets put in an isolated category. From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives.

What to Know: SMX West 2014 Takeaways

Written by Casie Gillette April 1st, 2014

It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.

I’m glad I did, because as I looked through my notes and read some of the recaps, I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

Written by Derek Edmond February 27th, 2014

Yahoo Search Market ShareEarlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

For B2B Marketers, Yahoo simply has not been a source of important SEO emphasis for many years, even though we often talk about SEO for “the big three” (Google, Bing, and Yahoo). Yahoo search has always been a consistently low percentage performer for B2B sites we manage, and the Bing & Yahoo search deal made it even less of a focus. But Mayer’s news, coupled with recent trends in a few key client accounts, made me interested in digging deeper.

3 Ways B2B Companies Can Maximize Existing Content for SEO

Written by Dennis Cohen February 18th, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.

SEO Keyword Research Tutorial for the B2B Online Marketer

Written by Derek Edmond January 30th, 2014

Keyword research is a fundamental tactic providing business direction for B2B search engine marketers. In uncovering keyword opportunities prospects and customers might use to find an organization’s business solutions, B2B SEO’s can set forth a specific focus for content marketing, link acquisition, and technological development.

B2B SEO Keyword Research

This post is meant to provide further exposition on why B2B SEO’s perform keyword research and what factors and decision-making criteria go into the process. We’ll close the post out with insight into popular keyword research tools and next steps for B2B search engine marketers.

6 Stats B2B Marketers Must Pay Attention To in 2014

Written by Casie Gillette January 27th, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014:

1. 39% of marketers want to increase investments on curated content marketing

Content Curation Stat

Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

Written by Derek Edmond January 9th, 2014

During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question.  According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO.

Boost our SEO by linking out? My reply was, “The content being written is meant to provide a valuable, comprehensive resource for our readership in a collaborative fashion. Hopefully the piece also provides good exposure for participants.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

Written by Derek Edmond January 2nd, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report, collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm.

Our Favorite Online Marketing Posts of 2013

Written by Casie Gillette December 19th, 2013

Favorite Posts of 2013Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees, travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for.

As the year draws to a close and we reflect on all the things we’ve done this year, it’s also nice to look back at all the things we’ve learned. After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same.

Have a Merry Website Transition: The Complete SEO Checklist

Written by Dennis Cohen December 12th, 2013

Out with the old, in with the new! We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season.

I know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch:

Pre Site Transition