Blog Archives: Search Engine Optimization

November 12, 2015: computer-mobileIt is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences.

For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login. The downside is that users will often ignore the opportunity to provide a rating because there are too many steps in the process, even if that is only a perceived notion.

November 3, 2015: Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter.

To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!

However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago. There’s mobile, there’s voice, and even the number of terms we use to search has changed.

Blue Nile KW Data

Image: Blue Nile Research

But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.

Which brings me to the point of this post: How to generate new keyword ideas.

October 6, 2015: At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out:

1. When Google Says Jump…

Google +. Image optimization. Authorship.

September 3, 2015: Packages on Conveyor SystemsA couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land, emailed looking for guidance on how to make a decision on SEO services.

They were redesigning their website. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information.

August 6, 2015: How do you learn SEO?

It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows.

One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.

napoleanNow, it’s worth noting that one doesn’t have to be an expert in everything. However, they certainly need to have knowledge of everything if they want to be successful. Why? Because SEO isn’t just one thing. Each element and each task affects overall performance.

August 5, 2015: TrustOne of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible.

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread.

July 9, 2015: Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry.

Team Training

The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry. It’s also a nice way to get new people up to speed and let veterans share their knowledge.

If this isn’t something you are doing, I highly recommend it.

June 30, 2015: Link BuildingIn my last post, I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider.

In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.

Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). But the reality is that savvy online marketers start the communication process weeks, if not months in advance.

June 18, 2015: Oliver, circa 1967Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “how do you actually get links?“.

Somewhat off the cuff, I replied “I ask for them“. While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

June 11, 2015: One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you.

In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said. Did they even get it?

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"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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