March 29, 2016: Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin.
I absolutely kill it when ‘Bohemian Rhapsody’ comes on.
Today, we hear plenty of music reusing beats, tones, words, and complete songs. Why? As new artists come out, it’s no surprise that they look to the greats for inspiration and try to reuse something that worked before.
This same concept is used when organizations and individuals try to maximize their older content. Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO.
Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. More specifically, I want to focus on the relationship between SEO and Slideshare.