February 9, 2015: It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.
A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources.
Those tactics in summary:
- YouTube Integration
- Trade Show Appointments
- Generate Leads for Exports
- Local Optimization (Office / Dealer Locations)
- Leverage Technical Support
- eBay As An Additional Channel