Andy and I are excited to be a part of SEMPO’s hybrid training concept, which blends the material from their online course “Insider’s Guide to Search Marketing” with a one day class at Bentley College’s Center for Marketing Technology in Waltham, MA.

Our goal is to provide a complementary experience to the material found in the SEMPO course through the use of real world examples, applications and an overview of core concepts. In addition, hands-on exercises have been created to give beginners practical recommendations for applying ideas found in the course into their own search marketing campaigns.

The all day training class will cover the following 5 topics from the course:

• How Search Engines Work
• Keyword Research
• Copywriting (for PPC and SEO)
• Search Engine Advertising
• Reporting & Analytics

For more information and details, take a look at SEMPO Institute’s course description page.  Interested parties can also call 781.876.6214 or email sales@sempoinstitute.com.

For more information on SEMPO’s hybrid training concept:

• The official SEMPO press release
• Nancy Loderick of the Downtown Women’s Club was kind enough to provide a review of the SEMPO class and the presentation. It’s worth taking a look at for those interested in registering or wanting to learn more about the program.

This entry was posted on Friday, March 7th, 2008 at 11:43 am and is filed under Events, General, Search Engine Advertising, Search Engine Optimization. You can leave a response, or trackback from your own site.

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