Search Marketing Digest – What Was Written The Week of July 2, 2007
Written by KoMarketing Associates on July 6th, 2007We’re excited about the new blog format here at KoMarketing Associates, and hope that you will find the articles, discussions and material presented here valuable and beneficial as you work through your website’s search engine marketing strategy. As an ongoing series of posts, we’re looking to highlight a handful of interesting and valuable pieces of information found within the search engine-related blogs on a bi-weekly basis (updated – 8/25/2007). As always, feel free to comment, email or contact us if you have specific questions or concerns on these, or any other ideas in search engine marketing.
- Google Search Results
If you’ve ever been frustrated with a grouped search result (where a website receives both the regular search result and an additional indexed listing), here’s a little known secret from Stephan Spencer, on Deconstructing Grouped Google Results. - New Features in Google Adwords
Originally written in SEOmoz.org’s YOUmoz section (where SEOmoz users can register and write their own blog posts) here’s a look at four new features found in Google Adwords you may be interested in using, including a search query report and IP address exclusion. - Google Adwords Patents
Speaking of Google Adwords … SEO by the Sea provides information on three of patent applications from Google, related to predicting ad quality, estimating ad quality from observed user behavior and using estimated ad qualities for ad filtering, ranking and promotion - Tips on Internal Linking
Internal linking is an important component of an ongoing SEO campaign. Aaron Wall provides some tips on internal link architecture made easy which references Jim Boykin’s article on optimizing your internal link structure. - Dealing with Flash
Flash is always an issue with search engine optimization. The Google Webmaster Blog has some tips and advice on the utilization of Flash in your website’s structure and design. - StumbleUpon Traffic
Since the beginning of the year, I’ve been pretty much dedicated to uncovering as many secrets as I can related to Digg, but here is an interesting ProBlogger post that looks at some of the numbers (in terms of traffic and bounce rates) another popular social media site, StumbleUpon, can send to a website as well.
OK, that’s it for now. It’s Friday and it’s my understanding that the weather is suppose to be fantastic – have a great weekend!
