Here is a look at some of the interesting news and posts that we found this week, related to the worlds of online marketing, social media and search engine optimization.

• Search Shortcuts
  I missed this post last week when I was compiling resources, so I wanted to add Seth Worby’s nice reference list of Google Search Shortcuts, from Search Industry News
• Web Analytics
  Avinash Kaushik takes a look at how to measure the success of a website that is not in directly in the e-commerce or direct lead generation business, such as news organizations, blogs and portals.
• Flash
  Flash Fixes Can Be Dangerous - a look at the implication of embedded flash technologies in Google search, as discussed at a recent SEMNE event in Rhode Island.
• Ask and MSN Collaboration
  Microsoft and Ask announced that they’re adding Ask Sponsored Listings (ASL) to their adManager service, which is part of Microsoft Office Live that enables small businesses to purchase and manage their search-based keyword advertising.
• SEO Agency versus SEO Consultant
  Lee Odden takes a look at some of the pros and cons that businesses, interested in outsourcing SEO/SEM, should consider when comparing independent SEO consultants and larger agencies.
• Blog Traffic
  A few tips for bloggers designed to generate that extra traffic, from Marty Weintraub at AimClear.
• Social Media Authority
  Chris Winfield points out the influence of social media websites - like Reddit - and their impact in traditional search engine rankings.

This entry was posted on Friday, July 20th, 2007 at 2:04 pm and is filed under Search Marketing Digest. Responses are currently closed, but you can trackback from your own site.

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