Search Engine Marketing Process: The Relationship Between PPC, SMM, & SEO
Written by Derek Edmond on March 7th, 2011We receive a lot of questions about our “search engine marketing process”. For KoMarketing Associates, our search engine marketing process, revolves around a comprehensive search engine marketing plan. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization.
Even though these solutions can be handled separately, there is tremendous value in the integration of all three, and in coordination with the organizations’ marketing program in general.
We created a diagram to help illustrate this concept, and uploaded the slides on Slideshare as well.
Feel free to review and grab a copy for yourself. We hope you find it of value and please share any thoughts and comments below.

