This afternoon we’re headed to Western New York to see my side of the family for Thanksgiving. Unfortunately, traveling west on the Massachusetts Turnpike the day before Thanksgiving is never a good idea. I’m preparing for worst. What usually would be a six hour drive surely will eclipse ten; hoping it doesn’t take twelve.
However, the miracles of technology in coordination with solid preparation have me ready for the journey ahead. Here are five recent blog posts I have bookmarked to read in depth and recommend to you if your Thanksgiving travel plans will be anything like mine (and you’re looking for some good material to supplement a long wait at the airport or in the car).
- Social Media Analytics: Twitter: Quantitative & Qualitative Analysis
I saw this post, recommendations for measuring the impact of Twitter, make the rounds on Twitter and Tweetmeme yesterday. It’s worth having Avinash Kaushik’s blog in your RSS reader and often times, the comments are just as valuable as the blog posts themselves.
- The History and Controversies of Digg
If you know me, you know I am a social media enthusiasts; with a particular interest in Digg. I came across this post the other day and have had it open in my browser to read since. If you’re interested in Digg and want a bit more of a streamlined background, this could be a nice place to start.
- Shaping the Web: Why the politics of search engines matters [PDF]
Yesterday Bill Slawski posted a message on Twitter asking, “If you were teaching SEO, what whitepaper might you start with? My choice [equals this white paper]”. Bill is another Internet Marketer I hold in high regard and if he’s making a recommendation, I’m going to listen. Be forewarned that it’s not a blog post; it is a thirty-eight page PDF, and won’t be the type of piece you can quickly skim to get the full grasp 🙂
- Running desktop and mobile versions of your site
While the post itself is pretty short, it’s a good entry point for marketers thinking about mobile search engine optimization and mobile marketing. If you haven’t been thinking about this, consider that Gartner believes the location based services (LBS) user base will grow to more than 526 million in 2012 and mobile advertising could grow to $7.5 billion in that same time period.
- How to create B2B social media policies
As I was finishing up this post, Galen De Young tweeted a link to this post this morning, which is something I’d been brainstorming for the last week or so. B2B companies engaging (or that have employees engaging) in social media should definitely take heed.
I have these recent posts ready to go as well. I’ve already read them but want to get back to them to think more on the subject matter. They’re fairly quick reads offering interesting topics to brainstorm and reflect on. Just don’t lose focus on the road while doing so 🙂
- A Guerrilla Account Manager’s Field Guide: Part 1 – Nice post by Marty Weintraub on working with clients. Looking forward to parts 2 and 3!
- What is Your Purpose for Blogging? – I recently discovered and am really enjoying Valeria Maltoni posts on Conversation Agent. This one in particular was the jumping off point for a discussion had on setting blog strategy
- What Social Media Is Not – John Cass started this discussion this morning and it’s worth thinking about. Maybe an extension to the question is, “what don’t you want social media to become?”
So these are some of the pieces I’m reading and find of interest. I’m sure to be missing a few good ones as well so please feel free to add or suggest them via the comments below. Here’s to hoping everyone has a fantastic Thanksgiving and safe travels if you’re headed out of town to visit family and friends.