Blog Archives: Search Engine Advertising

October 7, 2013: B2B Marketing Budget Spending by ChannelAccording to research from American Business Media, B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer.

A critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement. Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC.

As these digital channels help pave the way for marketing initiatives in the coming year, B2B marketers need to consider options for investing their advertising dollars in the most effective tactics even within search advertising.

Retargeting (or Remarketing) is one such related option. This blog post will specifically explore retargeting as a tactical initiative for B2B marketers, including background, myths and misconceptions, and best practices.

June 27, 2013: There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers).   For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer.  In that case, we must take important strides to do what we can to make sure our ads stand out in a sea of similar advertisements.

We can do this by maximizing geography and ensuring visibility.

May 30, 2013: Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Instead, Seller Ratings consist of reviews from a select set of shopping and merchant portals across the web. Only these specific sites are recognized by Google merchant program and allow for their ratings to be shown in search results.

AdWords Seller Ratings

April 23, 2013: A recent study released by eBay, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads.

Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements. In addition, eBay selected a group of test cities in the US to cease all non-branded keyword advertisements as well, their tests initially found that in these areas revenue was not affected by the cessation of paid ads.

January 22, 2013: Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook, agencies need to effectively manage large volumes of Facebook Ad campaigns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.

Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. The advertiser can import all data from an account, make a variety of changes to the ads, and export them back into the account.

In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser.

March 7, 2011: We receive a lot of questions about our “search engine marketing process”. For KoMarketing Associates, our search engine marketing process, revolves around a comprehensive search engine marketing plan. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization.

Even though these solutions can be handled separately, there is tremendous value in the integration of all three, and in coordination with the organizations’ marketing program in general.

January 12, 2011: As AdWords has hundreds of individual pages with tips, help files, and tutorials I thought it would be helpful to put together a list of some of the questions I get over and over by seasoned advertisers and newbies alike.

Please browse the following list for some of the most commonly referenced AdWords questions and its corresponding page in the AdWords Help Center.

December 29, 2010: The new year is upon us and is looking to take off like a rocket ship. As B2B marketers begin to lay the groundwork for their 2011 initiatives, keep these 10 important statistics and metrics, specific to search engine marketing, in mind for the new year.

Happy New Year from KoMarketing Associates!

  1. The Value of Google Result Positioning

December 21, 2010: 2010 B2B Blog Posts

2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well.

August 4, 2010: Earlier this week a prospect called KoMarketing Associates. They were frustrated that they could not find a search engine marketing firm interested in their small business. They could not understand why so many companies had no interest helping a new company get their SEM strategy started.

When I explained to the caller that KoMarketing Associates works primarily with B2B companies and organizations, I was met with the following reply:

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

kevin-bridges

"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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