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Archive of Search Engine Advertising Posts

A Collection of Must Have Links for Google AdWords FAQ

Written by Joseph Vivolo January 12th, 2011

As AdWords has hundreds of individual pages with tips, help files, and tutorials I thought it would be helpful to put together a list of some of the questions I get over and over by seasoned advertisers and newbies alike.

Please browse the following list for some of the most commonly referenced AdWords questions and its corresponding page in the AdWords Help Center.

10 Search Engine Marketing Statistics for B2B Marketers to Begin 2011

Written by Derek Edmond December 29th, 2010

The new year is upon us and is looking to take off like a rocket ship. As B2B marketers begin to lay the groundwork for their 2011 initiatives, keep these 10 important statistics and metrics, specific to search engine marketing, in mind for the new year.

Happy New Year from KoMarketing Associates!

  1. The Value of Google Result Positioning

A Comprehensive List of B2B Marketing Blog Posts for 2010

Written by Derek Edmond December 21st, 2010

2010 B2B Blog Posts

2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well.

Why Search Engine Marketing Companies Cannot Help Every Business

Written by Derek Edmond August 4th, 2010

Earlier this week a prospect called KoMarketing Associates. They were frustrated that they could not find a search engine marketing firm interested in their small business. They could not understand why so many companies had no interest helping a new company get their SEM strategy started.

When I explained to the caller that KoMarketing Associates works primarily with B2B companies and organizations, I was met with the following reply:

Tricks For Your Google AdWords Campaign Settings

Written by Joseph Vivolo July 12th, 2010

I’ve found that once people have determined what their ideal campaign settings are for a particular client they usually go into set it and forget it mode.  I’m going to go into detail about how we can use one specific section to get a little bit more out of our campaign settings.

Giving National Campaigns a Local Flavor

Normally when choosing to serve ads to the United States you’d simply pick the United States bundle under the Locations and Languages tab in the campaign settings.  Instead, try manually choosing each state from the list one by one.

3 PPC Management “Shortcuts” to Avoid

Written by Joseph Vivolo June 21st, 2010

It’s important to differentiate between a time-saving shortcut and one that has some serious drawbacks to the quality of your work or your relationship with your advertiser.

Here are a few “shortcuts” that I’ve found are important to avoid:

Failing to Use a Unique Login (Or Your Master Client Center) To Access the Account

The first thing you should do when you build an account for an advertiser or take over as the primary manager of an existing account is to associate a unique user name to all of your interactions.  This is important for several reason:

Keyword Research: Is There Value in Keywords with “Not Enough Data”?

Written by Derek Edmond June 4th, 2010

A common question about keyword research and the Google keyword tool is whether to ignore keyword opportunities that list “not enough data” for global and local search volume estimates.

The answer is NO; the misconception is that “not enough data” means “no one is searching for this keyword”, which in many cases will be far from the truth.

Making Local Search Work for B2B Marketers

Written by Joseph Vivolo March 22nd, 2010

The fact that you can apply geographic constraints to more accurately target searchers in a specific region makes PPC an obvious partner for a local search strategy. Here the term ‘local’ is defined purely as the area in which an advertiser operates business.  For a scrap metal recycling firm in Springfield, Massachusetts local may be defined as Hampden county, a the entire state of Massachusetts, or a certain area radius where the operation, transportation, and labor costs are low enough for the transaction to be profitable.

“The Best of 2009″ Internet Marketing Blog Post Round Up

Written by Derek Edmond January 6th, 2010

Happy New Year!

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing

Are Google AdWords Content Network View-Through Conversions Real?

Written by Andy Komack November 2nd, 2009
view through conversions

On Sep 30, 2009 Google announced a new AdWords reporting feature that measures conversions for display ads in the Content Network (display ads are image-based or rich media ads only – not text ads).

When I first saw this I was excited because it provides an extra level of measurement that was missing.

view through conversion sample from adwords

Many ad networks have had this metric available to advertisers for some time.