Blog Archives: Search Engine Advertising

April 23, 2013: A recent study released by eBay, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads.

Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements. In addition, eBay selected a group of test cities in the US to cease all non-branded keyword advertisements as well, their tests initially found that in these areas revenue was not affected by the cessation of paid ads.

January 22, 2013: Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook, agencies need to effectively manage large volumes of Facebook Ad campaigns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.

Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. The advertiser can import all data from an account, make a variety of changes to the ads, and export them back into the account.

In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser.

March 7, 2011: We receive a lot of questions about our “search engine marketing process”. For KoMarketing Associates, our search engine marketing process, revolves around a comprehensive search engine marketing plan. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization.

Even though these solutions can be handled separately, there is tremendous value in the integration of all three, and in coordination with the organizations’ marketing program in general.

January 12, 2011: As AdWords has hundreds of individual pages with tips, help files, and tutorials I thought it would be helpful to put together a list of some of the questions I get over and over by seasoned advertisers and newbies alike.

Please browse the following list for some of the most commonly referenced AdWords questions and its corresponding page in the AdWords Help Center.

December 29, 2010: The new year is upon us and is looking to take off like a rocket ship. As B2B marketers begin to lay the groundwork for their 2011 initiatives, keep these 10 important statistics and metrics, specific to search engine marketing, in mind for the new year.

Happy New Year from KoMarketing Associates!

  1. The Value of Google Result Positioning

December 21, 2010: 2010 B2B Blog Posts

2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well.

August 4, 2010: Earlier this week a prospect called KoMarketing Associates. They were frustrated that they could not find a search engine marketing firm interested in their small business. They could not understand why so many companies had no interest helping a new company get their SEM strategy started.

When I explained to the caller that KoMarketing Associates works primarily with B2B companies and organizations, I was met with the following reply:

July 12, 2010: I’ve found that once people have determined what their ideal campaign settings are for a particular client they usually go into set it and forget it mode.  I’m going to go into detail about how we can use one specific section to get a little bit more out of our campaign settings.

Giving National Campaigns a Local Flavor

Normally when choosing to serve ads to the United States you’d simply pick the United States bundle under the Locations and Languages tab in the campaign settings.  Instead, try manually choosing each state from the list one by one.

June 21, 2010: It’s important to differentiate between a time-saving shortcut and one that has some serious drawbacks to the quality of your work or your relationship with your advertiser.

Here are a few “shortcuts” that I’ve found are important to avoid:

Failing to Use a Unique Login (Or Your Master Client Center) To Access the Account

The first thing you should do when you build an account for an advertiser or take over as the primary manager of an existing account is to associate a unique user name to all of your interactions.  This is important for several reason:

June 4, 2010:

A common question about keyword research and the Google keyword tool is whether to ignore keyword opportunities that list “not enough data” for global and local search volume estimates.

The answer is NO; the misconception is that “not enough data” means “no one is searching for this keyword”, which in many cases will be far from the truth.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they wereon the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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