May 31, 2016: Last week, during Google’s Performance Summit, the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier.
From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.
Here’s a look at the changes coming specifically to Google AdWords: