Archive of PPC Toolbox Posts

With so many companies struggling to stay above water in today’s economy, it may seem that managing marketing and advertising campaigns in-house is an effective way to keep an eye on costs.  But, in doing so, are companies sacrificing quality?  When it comes to deep industry knowledge and years of experience, can an agency be worth the extra investment?

In order to better understand the advantages of agency expertise, we’ve put together a list of the 5 reasons why self-service paid search isn’t worth the headache:

1)      Level of Expertise  ... Read the full post

PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.

There are three magic letters that will make or break any PPC campaign: ROI.  KoMarketing currently provides a very useful excel spreadsheet template that can be used to measure ROI for search engine advertising campaigns, found in the resources section of the website. The sheet calculates helpful information like percent profit, profit per click, and acceptable cost per action. The spreadsheet format is ideal for anyone looking to track this data over a period of time, or create multiple scenarios. But sometimes you just want to do a quick check to see if something is working, or to show a manager or client some potential figures.  ... Read the full post

PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.

In order to run a successful PPC campaign you have to have ads showing for high-value keywords that are relevant to your business. One aspect of this process is making sure you’ve covered all of your bases in terms of synonyms and variations of similar keywords.  ... Read the full post