With so many companies struggling to stay above water in today’s economy, it may seem that managing marketing and advertising campaigns in-house is an effective way to keep an eye on costs. But, in doing so, are companies sacrificing quality? When it comes to deep industry knowledge and years of experience, can an agency be worth the extra investment?
In order to better understand the advantages of agency expertise, we’ve put together a list of the 5 reasons why self-service paid search isn’t worth the headache:
1) Level of Expertise