PPC Toolbox Series: Keyword List Generator

September 22, 2008: PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.


Follow this link to try our Keyword List Generator

In order to run a successful PPC campaign you have to have ads showing for high-value keywords that are relevant to your business. One aspect of this process is making sure you’ve covered all of your bases in terms of synonyms and variations of similar keywords.

For example, a search term relevant to KoMarketing Associates is the term “B2B SEO”. And while some people will search for that exact term, we want our ads displayed for more than just that one keyword. We want to be found for “B2B Search Engine Optimization”, “Business to Business SEO”, “Business 2 Business SEO”, and many other related terms.

To create large portfolios of keywords quickly, we developed this keyword list generator to do all the manual labor for you.

You still have to do the keyword research and figure out which words and phrases work best for your business and the goals you have established. At least the final step of piecing together all of these keyword components can be done quickly and easily.

How it works:

Add different pieces of a keyword phrase into the appropriate columns.

- Words/Phrase 1
- Words/Phrase 2
- Words/Phrase 3

For the SEO example above, Words/Phrase 1 might be “B2B”, “Business to Business”, and “Business 2 Business”.

The box for Words/Phrases 2 can be used to build the first level of the keyword terms. For our example, “SEO”, “SEM”, “Search Marketing”, and “Search Engine Optimization” are good choices.

The box for Words/Phrases 3 can be used to build your long-tail keywords. Some general examples of appropriate extensions might be “company”, “companies”, “blog”, “blogs”, “strategy”, “strategies”, “tactics”, “best practices”, etc.

After filling the proper fields you simply click “Generate Keywords” and a handy little piece of JavaScript throws together all of the possible outcomes:

b2b seo
b2b sem
b2b search marketing
b2b search engine optimization
business to business seo
business to business sem
business to business search marketing
business to business search engine optimization
business 2 business seo
business 2 business sem
business 2 business search marketing
business 2 business search engine optimization

Just like that, you now have 12 unique search terms.

Other Important Features:

Copy to Master- This allows you to copy a list of words over to a master list so you can start a new list of keywords without losing your previous one.

Remove Duplicate Keywords- While the generator itself will not generate duplicate words, you may have duplicated a keyword phrase or two as you went through the process of creating a large keyword portfolio. This button will remove any of them so they don’t cause you trouble down the road.

Highlight List to Copy– Selects all the text in the master list for easy copying/pasting into other programs (Microsoft Excel, Google Adwords, text editors, etc).


Please send us feedback and ideas for how this tool could be improved in the future!

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Scott Stone

"We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner." - Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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