March 19, 2008: Yesterday I was interviewed for a podcast by Ken Rayment from Better Process Podcast. The title of the Podcast is Industry Report Andy Komack Komarketing Associates (has a nice ring to it, doesn’t it?). The “industry” referenced here is small and medium-sized manufacturing companies in the U.S.
The Podcast focuses on how manufacturing companies can leverage online marketing techniques to remain competitive (both in the U.S. and abroad).
We covered themes such as:
- Obstacles that manufacturing companies face in online marketing
- Opportunities for manufacturers to evaluate if SEO is a good fit
- Corporate blogging strategies for manufacturing companies
A sample of the content of the Podcast includes (I am paraphrasing here):
Through some quick, high-level keyword research, it is easy to show a manufacturing company that there are people out there searching for the products that they sell. For example, a company selling hydraulic presses could quickly see that there are approximately 19,000 monthly searches in Google for “hydraulic presses”. And those estimates are for the plural version only, and do not account for specifications such as the tonnage capability of the individual presses.