B2B Online Marketing Blog

February 5, 2015: The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. It’s time to start integrating, especially if you’re seeing the competition making plans to do so as well. 

February 2, 2015: Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value.

Here’s a look at what B2B advertisers can expect from social media platforms in 2015:

January 29, 2015: As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Salesforce 2015 State of Marketing report

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.

Salesforce 2015 State of Marketing report

January 27, 2015: Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

Before I get started, take a look at the slide below from Rand Fishkin, which sums up a handful of the factors that can influence SEO today:

randfishkin SEO slide

January 22, 2015: There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well.

But guess what? According to The Content Marketing Institute, at least 86% of B2B marketers are now engaged in content marketing as well. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report.

January 20, 2015: Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling.

B2B Companies

While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram forces users to get creative and communicate their story through a series of photos. 

January 15, 2015: The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be.

Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable. Because Frank and Claire Underwood? Are super scary.

frank-underwood

January 13, 2015: Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review.

Measure success

Today, I’m going to focus on the “review” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Enjoy!

January 8, 2015: One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us.

They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read. Namely, answering their questions.

January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.

One Size Fits All Products on Conveyor

As I reassessed those discussions, I thought about how different each program could be. Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Alexis Karlin

"Working with KoMarketing was more like a partnership as supposed to just another consulting project. We learned a lot from KoMarketing, while excelling in all aspects of SEO for our website. If your looking for a hard working, dedicated team, KoMarketing is a partnership you won't regret." - Alexis Karlin, Digital Marketing Specialist Neolane (Acquired by Adobe)

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