B2B Online Marketing Blog

June 26, 2014: Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

Twitter

Unfortunately, the joke is based on a bit of truth. You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Check out the agenda for the very first Search Engine Strategies in November 1999. An entire panel was dedicated to writing meta tags! Yes,  this type of page optimization mattered back then.

June 23, 2014: Twitter Best PracticesOn June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments?

Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Here are some quick facts:

  • Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot.

June 19, 2014: One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies.

June 16, 2014: As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy.

Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance. However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters.

June 12, 2014: Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements causing buyers to leave vendor websites included distracting video or audio that plays automatically and animated ads that crawl across a page or pop up.

Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access.

Instead of tricking your audience into believing something is real (e.g. the Pepsi Max commercial that the internet has decried as fake), why not focus your efforts on creating lasting connections through genuine storytelling, which makes great experiences for your users?

June 9, 2014: I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris.

“Portland, Oregon,” said one of my colleagues.

“Shanghai,” said another.

We started cracking up because, though it was early (like, prior to 8:00 am), all three of us had already found the time to take BuzzFeed’s What City Should You Actually Live In? quiz.

June 5, 2014: Google AdWordsValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance.

In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more.

June 2, 2014: Stats with CatsGoogle might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com. This according to coverage from Search Engine Land and SEER Interactive.

May 29, 2014: While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did.

May 27, 2014: When a major algorithm update happens like it did May 20th, it’s always interesting to see reactions from both the search community, affected businesses, and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. For this reason, I thought I’d address some basic questions that we often hear from partners, friends, and clients.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

katie-meurin

"With little digging, you can see that KoMarketing’s team is frequently educating the SEO industry on best practices through articles, blogs and presentations. If you’re considering hiring an agency you want talented people collaborating to bring you the best search results possible – that’s what you’ll get with KoMarketing." – Katie Meurin, Director of Marketing at Zco Corporation

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