December 9, 2014: With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following:
93% of B2B marketers use content marketing (Content Marketing Institute)
82% of marketers who blog see a positive ROI for their inbound marketing (HubSpot)
70% of B2B marketers are creating more content than they did one year ago (Content Marketing Institute)
60% of marketers create at least one piece of content each week (eMarketer)
58% of B2B marketers plan to increase their content marketing budget (Top Rank Blog)
The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep.