If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business.
Why App Optimization Matters
According to a recent study, 63% of iOS apps are found through searching iTunes, 58% for Google Play. App store optimization matters.