B2B Online Marketing Blog

December 11, 2014: FRIENDLY REMINDER: Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life.

The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer.

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December 9, 2014: With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following:

93% of B2B marketers use content marketing (Content Marketing Institute)

82% of marketers who blog see a positive ROI for their inbound marketing (HubSpot)

70% of B2B marketers are creating more content than they did one year ago (Content Marketing Institute)

60% of marketers create at least one piece of content each week (eMarketer)

58% of B2B marketers plan to increase their content marketing budget (Top Rank Blog)

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep.

December 4, 2014: This April will be my 10th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more.

1. Education is Still Needed

SEO Chalkboard

December 1, 2014: Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional.

Instead, Facebook will focus on giving its users more content that they care about. This means having the News Feed populated with less organic promotional posts from companies, and more posts, likes, and shares from friends. Ultimately, this is a win for Facebook users, although it poses a challenge for companies to come up with unique ways to reach out to their users.

November 25, 2014: There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

November 20, 2014: Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates.

Evolution of Google's Search Results Pages & Effects on User Behaviour

The Benefits of Having a High CTR:

Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. This, in turn, affects several things:

  • Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively.

November 18, 2014: With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Software Solutions Used
Software Advice Marketing Platform Usage

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

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Evernote

November 11, 2014: I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting.

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But even haters like me have to admit that Hemingway’s writing style is pretty impressive. What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, underlying themes (i.e., what’s not written on the page).

November 6, 2014: FRESH B2B STATSOne thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chad-beasley

"The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with." – Chad Beasley, Vice President at Delivery Agent

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