B2B Online Marketing Blog

June 9, 2014: I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris.

“Portland, Oregon,” said one of my colleagues.

“Shanghai,” said another.

We started cracking up because, though it was early (like, prior to 8:00 am), all three of us had already found the time to take BuzzFeed’s What City Should You Actually Live In? quiz.

June 5, 2014: Google AdWordsValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance.

In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more.

June 2, 2014: Stats with CatsGoogle might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com. This according to coverage from Search Engine Land and SEER Interactive.

May 29, 2014: While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did.

May 27, 2014: When a major algorithm update happens like it did May 20th, it’s always interesting to see reactions from both the search community, affected businesses, and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. For this reason, I thought I’d address some basic questions that we often hear from partners, friends, and clients.

May 19, 2014: Dos Equis ManLast week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.

An important factor in the amount of success in execution relies on effective outreach communication. There is preparation involved in securing the conversations that make these link building tactics possible. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach.

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run.

Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

May 15, 2014: As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?” While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up.

Newspaper

May 12, 2014:

Thelma and Louise

“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo

You know that old familiar saying, “Two heads are better than one?” Well, it’s true. (Back me up on this one, Thelma and Louise!)

It’s a concept that’s been with us since the good, ‘ole Sesame Street days. You know, the idea that, by working together, you can solve any problem that comes your way.

In the world of content marketing, this is especially true.

May 5, 2014: The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.

The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level. In competitive intelligence platform TrackMaven’s recently released Colossal Content Marketing Report they detail “new ingredients” for a successful strategy.

May 1, 2014: DMFB ConferenceWe have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts.

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “Building Your Online Brand Through Customers.” I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

kevin-bridges

"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: