B2B Online Marketing Blog

September 22, 2015: As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively.

french bulldog reading the newspaper, with cool sunglasses, isolated on white background

September 17, 2015: Activating the New American Mainstream White PaperIn a white paper titled, “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. However, the Asian-American, African-American and Hispanic populations make up one-third of the U.S. population.

To take a closer look at the findings, we spoke to Cesar M. Melgoza, the founder and CEO of Geoscape, as well as Liz Miller, the Senior Vice President of Marketing at the CMO Council.

September 14, 2015: What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.


The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions of the future, innovative strategies and much more.

September 11, 2015: No matter what your specific industry is, if you’re in B2B, there are several very useful disciplines and points of action that can help you implement campaigns successfully.

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively.

While some of the best resources for research are commercial in nature, there are also several free versions that allow you to view data and brainstorm without spending much of your budget.

5 Tools Everyone In The B2B Marketing Industry Should Be Using

September 8, 2015: Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request.

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign. Still another was interested in learning about our perspective on optimization for LinkedIn.

September 3, 2015: Packages on Conveyor SystemsA couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land, emailed looking for guidance on how to make a decision on SEO services.

They were redesigning their website. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information.

September 1, 2015: It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Be sure to connect with the team ahead of time as we are always excited to meet others in the industry.

August 27, 2015: The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015.

In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Ad Manager Improvements


In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier. A few of the improvements include:

August 25, 2015: It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse.

Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity.

August 20, 2015: There are 1,025,109.8 words in the English language (not sure what qualifies as .8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall? You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they were on the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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