June 23, 2014: On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments?
Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Here are some quick facts:
- Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot.