February 18, 2016: Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all.
There’s a reason for that (aside from the fact that the Internet most likely didn’t exist when you were a kid): She couldn’t. Because online marketing isn’t really something that can be taught.
Like so many other things in life, it’s something that you have to figure out for yourself as you go, through successes and failures and, hopefully, with the help of some experienced colleagues by your side.
Take lead generation, for example.
MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them?
There is no one answer.
Tactics and strategies will vary depending on the client or project you’re working on – there is no broad-brush approach that will work best for everyone. What’s important is to spend some time digging into the data and metrics so you can maximize the conversion potential of your content efforts.
Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: