This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.
As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume. One way to do this is to attend industry-related local events, which many KoMarketing team members take advantage of on a regular basis. Another is to attend any number of online webinars, tutorials, or learning courses designed to deliver valuable insights on various topics related to online marketing.