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Search Engine Marketing Blog

Our goal is to present ideas, thoughts and opinions related to Internet Marketing, including SEO, PPC and Social Media Marketing . We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing.

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

Written by Stacy Thompson February 12th, 2014

webinarThis year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.

As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume. One way to do this is to attend industry-related local events, which many KoMarketing team members take advantage of on a regular basis. Another is to attend any number of online webinars, tutorials, or learning courses designed to deliver valuable insights on various topics related to online marketing.

How an SEO Can Assist with Submitting a Mobile App to the App Store

Written by Katie Meurin February 10th, 2014

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business.

Why App Optimization Matters

According to a recent study, 63% of iOS apps are found through searching iTunes, 58% for Google Play. App store optimization matters.

Mobile App Optimization in App Store

5 Elements to Complete Your Social Presence

Written by Rachel Veznaian February 6th, 2014

Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. In this post, we’ll take a look at 5 ways to optimize your social presence.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

Written by Joseph Vivolo February 3rd, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy.  Why?  Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position.

Shopping Results in Paid Listings

Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier.

SEO Keyword Research Tutorial for the B2B Online Marketer

Written by Derek Edmond January 30th, 2014

Keyword research is a fundamental tactic providing business direction for B2B search engine marketers. In uncovering keyword opportunities prospects and customers might use to find an organization’s business solutions, B2B SEO’s can set forth a specific focus for content marketing, link acquisition, and technological development.

B2B SEO Keyword Research

This post is meant to provide further exposition on why B2B SEO’s perform keyword research and what factors and decision-making criteria go into the process. We’ll close the post out with insight into popular keyword research tools and next steps for B2B search engine marketers.

6 Stats B2B Marketers Must Pay Attention To in 2014

Written by Casie Gillette January 27th, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014:

1. 39% of marketers want to increase investments on curated content marketing

Content Curation Stat

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

Written by Derek Edmond January 23rd, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.

However information overload is a constant challenge to overcome as well. Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact.

Here is a look at 10 B2B marketing infographics, detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year.

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

Written by Michael Pickowicz January 21st, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer, with that number expected to grow in 2014 . With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

14 B2B Blogging Best Practices from Creation to Promotion

Written by Ryan Young January 16th, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.


While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective.

  • 91% of B2B marketers use content marketing (source)
  • 82% of B2B Marketers are increasing content production in the next 12 months (source)

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

Written by Stacy Thompson January 13th, 2014
Olympic Flag

Olympic rings

With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Many would argue, in light of the recent terrorist attacks and human rights controversies surrounding the games, this isn’t exactly cause for celebration. And they would be right.

Then again, the Olympic Movement symbolizes something much larger than just the games themselves. In fact, the intertwined Olympic rings, which represent the unity of the five inhabited continents (Africa, America, Asia, Australia, and Europe), inspire a spirit of togetherness, if only for the duration of the games.