B2B Online Marketing Blog

May 19, 2015: If you’ve been keeping up with KoMarketing, you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.

While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks. Enjoy!

1. Tom Brady….

Just kidding. Living here in Boston, Tom Brady is all I’ve heard about in the past week. I’ll let you decide what the lesson is there.

May 14, 2015: There are a lot of questions when someone starts a new blog and is developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well.

This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past.

May 12, 2015: When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post).

Instead of following this all to familiar path, I’d like to challenge you to repurpose your content into other formats, allowing it to have a longer shelf life, often with less overall work and manpower. Here are some of the areas where B2B marketers can repurpose their blog posts.

May 7, 2015: B2B Marketing MeasurementWhen we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or relatively untraceable emails and phone numbers on the website.

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Why should the B2B marketer care about tracking conversions?

May 5, 2015: cinco-de-mayoIf you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita.

But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. History shows the day commemorates the famous battle of Puebla, in which Mexican liberal forces defeated an occupying French army and its Mexican conservative allies during one of Mexico’s series of 19th century civil wars.

On this anniversary of the historic battle that occurred more than one hundred and fifty years ago, it’s important to keep in mind what it is, exactly, that we’re celebrating.

April 30, 2015: It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

B2B Marketers Using Content Marketing

April 28, 2015: We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions.

A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. However, when it comes to B2B, the value consumers can offer businesses are usually less physically tangible and are in terms of feedback and communication.

Is Your B2B Marketing Valuing C2B?

April 23, 2015: If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here).

Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby.

April 22, 2015: It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts,” the percentage of fans a company reaches organically continues to decrease. In a blog post I wrote last year, I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course.

April 21, 2015: Google on MobileLast week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.

We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets.

That said, we can practically guarantee percentages will increase over time as technology evolves and adoption to continues to increase as well. So this shift in focus and behavior to a mobile friendly browsing behavior must be part of the long-term online marketing strategy for B2B marketers.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chad-beasley

"The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with." – Chad Beasley, Vice President at Delivery Agent

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: