B2B Online Marketing Blog

May 12, 2014:

Thelma and Louise

“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo

You know that old familiar saying, “Two heads are better than one?” Well, it’s true. (Back me up on this one, Thelma and Louise!)

It’s a concept that’s been with us since the good, ‘ole Sesame Street days. You know, the idea that, by working together, you can solve any problem that comes your way.

In the world of content marketing, this is especially true.

May 5, 2014: The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.

The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level. In competitive intelligence platform TrackMaven’s recently released Colossal Content Marketing Report they detail “new ingredients” for a successful strategy.

May 1, 2014: DMFB ConferenceWe have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts.

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “Building Your Online Brand Through Customers.” I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

April 28, 2014: Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website. If you put enough time into this, you can come out with a handful of link building opportunities, along with a better understanding of your industry’s online competitive landscape.

While it’s exciting to think about the significant opportunities that can come from this type of link analysis, sitting down and parsing through tens of thousands of links can be a daunting and confusing process. To help save you some time and point you in the right direction, I’ve put together this list of opportunities to look for while doing competitive link analysis:

April 24, 2014: Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

MarketingSherpa Chart

I always find it interesting that “SEO” gets put in an isolated category. From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives.

April 22, 2014: Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.

In the past, finding specific data was a sluggish process. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads.

Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster.

Improved Account Structure with Ad Sets

New Facebook Ad Structure

April 18, 2014:

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true.

April 15, 2014: During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

April 10, 2014: Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility.

While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. So, give these videos a watch, or if you’re tight on time, we’ve also included a “too long; didn’t watch” (tl;dw) summary for each. Enjoy!

April 7, 2014: There are a number of ways B2B companies can make their advertisements more effective.  Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions.

AdWords PPC Sitelink Example

In the above, “Current Mortgage Rates,” “First Time Home Buyer,” etc. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Think of it as a smaller sitemap that’s displayed on the search engine results page.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

John Yeung

"The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us" - John Yeung, Digital Marketing Manager, Stratford University

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