B2B Online Marketing Blog

September 11, 2015: No matter what your specific industry is, if you’re in B2B, there are several very useful disciplines and points of action that can help you implement campaigns successfully.

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively.

While some of the best resources for research are commercial in nature, there are also several free versions that allow you to view data and brainstorm without spending much of your budget.

5 Tools Everyone In The B2B Marketing Industry Should Be Using

September 8, 2015: Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request.

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign. Still another was interested in learning about our perspective on optimization for LinkedIn.

September 3, 2015: Packages on Conveyor SystemsA couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land, emailed looking for guidance on how to make a decision on SEO services.

They were redesigning their website. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information.

September 1, 2015: It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Be sure to connect with the team ahead of time as we are always excited to meet others in the industry.

August 27, 2015: The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015.

In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Ad Manager Improvements


In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier. A few of the improvements include:

August 25, 2015: It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse.

Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity.

August 20, 2015: There are 1,025,109.8 words in the English language (not sure what qualifies as .8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall? You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again.

August 18, 2015: A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated).

Monopoly board game

August 13, 2015: Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills.

Content Marketing Books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley

everybody-writesThis book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers.

August 11, 2015: Google AdWordsWe often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action.

The extended sales cycle we face in B2B online marketing adds to the confusion. So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Here are three essential metrics.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.


"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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