B2B Online Marketing Blog

February 19, 2015: Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston (remember summer?? Yeah, I don’t either). During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room.

My mom kept popping in to “check on me,” which invariably meant she wanted a timeframe for when she could release the reins and observe the toddler play from the safety of her couch.

February 17, 2015: B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker.

Confused Kid

I’m not sitting here on a pedestal ready to name the Ten Commandments of content marketing, but I do believe there are some content marketing “truths” that need to be understood and taken seriously on the way to success. I’ve outlined 20 of these truths below, with the help of some relevant GIFs.

February 12, 2015: It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits, 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

6 Great B2B Business, Marketing, and Strategy Books

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

February 9, 2015: Multilingual Web TranslationIt is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

February 5, 2015: The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. It’s time to start integrating, especially if you’re seeing the competition making plans to do so as well. 

February 2, 2015: Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value.

Here’s a look at what B2B advertisers can expect from social media platforms in 2015:

January 29, 2015: As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Salesforce 2015 State of Marketing report

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.

Salesforce 2015 State of Marketing report

January 27, 2015: Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

Before I get started, take a look at the slide below from Rand Fishkin, which sums up a handful of the factors that can influence SEO today:

randfishkin SEO slide

January 22, 2015: There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well.

But guess what? According to The Content Marketing Institute, at least 86% of B2B marketers are now engaged in content marketing as well. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report.

January 20, 2015: Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling.

B2B Companies

While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram forces users to get creative and communicate their story through a series of photos. 

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Scott Stone

"We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner." - Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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