July 16, 2015: Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen.
La de da!
Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.
As any content marketer knows, it can be tricky to nail down a distinct and recognizable writing voice when you’re working across multiple industries (particularly those industries that may be completely foreign to you). In the B2B space, it can be especially difficult to convey subject matter in a way that’s entertaining, informative and, most importantly, useful to the target audience.
Let’s take a look at a handful of ways to develop an authoritative voice in any content niche: