March 24, 2016: Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34.
For the month leading up to my birthday, I was convinced I was turning 33. In fact, Stacy and I had an entire conversation about how she was a year and a half older than me (she’s not).
It wasn’t until my friend sent me a super awesome #34 Thurman Thomas jersey (Go Bills!) and wished me a happy 34th birthday that I realized I wasn’t turning 33. And even then it took me several hours to put it all together. As it turns out…
I LOST AN ENTIRE YEAR OF LIFE!
Now, at this point, you may be wondering what this has to do with marketing.
Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. We need those numbers to make informed decisions!
How do you lose your data?
Great question. One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics.
All different scenarios but all ending with the same question: What can we do?
There is obviously no one answer but there are often workarounds. I’ve outlined a few below: ... Read the full post