July 31, 2014: While competitors may seem intimidating, some marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage.
One of my favorite quotes, from Niccolo Machiavelli, is, “Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.”
Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. And Twitter is a good place to start.