Baidu is the world’s largest Chinese search engine and holds more than a60% share in the Chinese search engine market. Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com
As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing.
Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different.