Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. In this post, we’ll take a look at 5 ways to optimize your social presence.
Search Engine Marketing Blog
Our goal is to present ideas, thoughts and opinions related to Internet Marketing, including SEO, PPC and Social Media Marketing . We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing.
Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Why? Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position.
Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier.
Keyword research is a fundamental tactic providing business direction for B2B search engine marketers. In uncovering keyword opportunities prospects and customers might use to find an organization’s business solutions, B2B SEO’s can set forth a specific focus for content marketing, link acquisition, and technological development.
This post is meant to provide further exposition on why B2B SEO’s perform keyword research and what factors and decision-making criteria go into the process. We’ll close the post out with insight into popular keyword research tools and next steps for B2B search engine marketers.
We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014:
1. 39% of marketers want to increase investments on curated content marketing
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.
However information overload is a constant challenge to overcome as well. Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact.
Here is a look at 10 B2B marketing infographics, detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year.
Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer, with that number expected to grow in 2014 . With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.
Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.
While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective.
With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Many would argue, in light of the recent terrorist attacks and human rights controversies surrounding the games, this isn’t exactly cause for celebration. And they would be right.
Then again, the Olympic Movement symbolizes something much larger than just the games themselves. In fact, the intertwined Olympic rings, which represent the unity of the five inhabited continents (Africa, America, Asia, Australia, and Europe), inspire a spirit of togetherness, if only for the duration of the games.
During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO.”
Boost our SEO by linking out? My reply was, “The content being written is meant to provide a valuable, comprehensive resource for our readership in a collaborative fashion. Hopefully the piece also provides good exposure for participants.”
Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017. According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Sixty percent of smartphone users surveyed by Ericsson predict that “sensors will be used in everything from healthcare and public transport, to cars, homes, and places of work” by the end of 2016.
Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more.
To better understand the rapidly evolving mobile app industry, KoMarketing Associates sat down with Dan Katcher, CEO & founder of Rocket Farm Studios. Dan was kind enough to share insights and perspective on mobile app development in the near and long term. Excerpts from our interview are as follows: