B2B Online Marketing Blog

October 22, 2015: As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Many marketers and business owners believe that any piece of content is better than none, but as more and more people become dependent on the web for great content and news, we’ve learned that that isn’t always the case.

Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

October 20, 2015: 2016 mobile ad spendOur browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

  • According to Search Engine Land, digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015.

October 15, 2015: Sometimes a business product or service can be purchased without much consideration. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category. Business strategists recognize interchangeability as the death knell for a company.

Conversely, being memorable and useful are characteristics of a brand full of promise.

Maybe an emergency situation made the rash purchase of a new department printer – whatever was on sale – necessary. Or an uninformed new intern got his hands on a corporate credit card everyone had forgotten about. Instead of the usual IT requisition, the newbie scored a souped-up monster machine.

October 13, 2015: marketing, b2b, content, content marketingIn a report published by Visual.ly in September titled, “Content Marketing Reimagined: How Brands Can Earn Attention in 2015,” research showed that marketers are increasing their digital budgets to accommodate growing media consumption. We had an opportunity to interview Elliott Brown of Visual.ly to learn more about the data uncovered in the report.

October 12, 2015: This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas.

Discover Global Markets: E-Commerce Strategies

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

From the conference agenda:

October 8, 2015: This year marked the 6th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries.

If you didn’t already know, the “M” in FutureM stands for Marketing. So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future.

October 6, 2015: At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out:

1. When Google Says Jump…

Google +. Image optimization. Authorship.

October 1, 2015: 2016 B2B Content Marketing ReportAs more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

Factors for Content Marketing Success

Clarity on content marketing success

September 29, 2015: One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

4 Reasons Why Your Boss is Going to Interfere With Your B2B Marketing

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall.

September 24, 2015: journalistAs features editor of my high school newspaper, I thought I was a pretty big deal.

I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field. I was the one who snapped photos of the marching band from the football bleachers as they spelled out the letters of my hometown.

Living the dream, I tell you!

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. Who knew?

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.


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