Search Engine Marketing Blog

As 2011 draws to a close, it is always fun to look back at some of our favorite and most significant resources from this past year, related to search engine marketing, social media, and marketing and business in general. We hope you find value in these selections and feel free to share your favorites via comments, or connect with us on Twitter, Facebook, LinkedIn, or Google+ to continue the discussion.

In relative order that these resources published in 2011…  ... Read the full post

A few weeks back I wrote a post examining Google Encrypted Search, the impact on SEO benchmarking thus far, and key action items for B2B marketers.

With a full month under our belts, it seemed appropriate to revisit how this change has impacted SEO reporting in November and through the first six weeks.

Some quick summary points:  ... Read the full post

Have infographics jumped the shark? While the popularity of infographics have certainly brought new players and in some respects, diluted overall quality, a well done visualization can still be incredibly powerful for brand awareness, traffic, and link building.

We are still seeing effective infographics drive thousands of new visitors, hundreds of links, and getting opportunities to network with influential site owners in our clients respective industries.

The search engine marketing industry is no exception. While certainly biased I feel professionals in our industry put together some of the most creative infographics, that tackle compelling concepts and reach out across social networks for maximum visibility.  ... Read the full post

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice.

This development is particularly troublesome for B2B internet marketers as we are immersed in the data that impacts lead generation initiatives. Every bit of website traffic information can help.

 ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

A compelling presentation by Dr. Flint McLaughlin, CEO of MECLABS discussed value propositions and how a clear message can improve web conversions.

Here are some key takeaways:

• Any landing page that has a call to action should have a clear value proposition:
If I am a prospect why should I take this action rather than other actions?
• Value propositions should be quantitive over qualititative.
Everyone likes a good statistic:

 ... Read the full post

This past week, a client inadvertently removed a customization towards how they used sub-domains. Essentially, a web visitor could type in any sub-domain and access the primary site.

So the following hypothetical examples would all render the same content:  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
 ... Read the full post

1. 86% of business technology buyers engage in some form of social activity for work purposes.

This blog post starts a short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

Jen Doyle, Senior Research Manager from MarketingSherpa, gave the B2B Marketing Summit attendees a sneak peek at some of the key finding in the 2012 B2B Marketing Benchmark Report.

Of the 1,745 marketers that were surveyed, the research showed:

EVERY B2B Marketing Tactic has become more difficult this year than last.

As you can see in the chart below, the biggest conversion losers in 2011 are telemarketing (no surprise here) and webinars. The marketing tactics that saw the smallest amount of conversion loss were Print Advertising (interesting) and Tradeshows.  ... Read the full post

2011 has been, and continues to be, an exciting year for KoMarketing Associates. We’ve seen client success stories, new challenges, new opportunities, and been fortunate to be a part of a tremendous industry that continues to grow and evolve.

We could not have realized the vast majority of our success however, if it were not for the talented people that have become a part of the KoMarketing Associates organization. I personally feel very fortunate to work with such a brilliant team of professionals. Their hard work and dedication to clients, company, and an industry are special.  ... Read the full post