September 16, 2014: The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.
Mobile is The Fastest Growing Niche
Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs, out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. There has been an increase of almost 54% every year since 2006 in this sector, bringing to almost $4 billion in annual revenue.