B2B Online Marketing Blog

December 29, 2015: 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members.

A photo posted by KoMarketing (@komarketing) on

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

December 22, 2015: Christmas TreeOne of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online.

We make it a point to regularly communicate new discoveries, innovation, and industry news meant to improve performance on behalf of clients and in our own individual growth.

We’re fortunate to work in an industry where so many other colleagues and experts contribute and provide perspective on industry changes and the challenges faced daily.

December 21, 2015: I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families. But I can’t argue with the stabilizing and grounding effect charcoal and black have. Those shades can make almost anything else “work.”

The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years.

Necessary. Practical. Foundational. Project Management

Project management provides important frameworks to grease the skids for campaigns, teams, and whole organizations to achieve success. The rise of virtual companies, distributed teams, and flex scheduling will make efficient workflows and clear communication more necessary than ever.

December 15, 2015: Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical!

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014.

December 14, 2015: Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

December 10, 2015: One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

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Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Here are five ways to generate ideas. These suggestions aren’t for a specific industry, and almost every B2B marketing professional should be able to find inspiration through these locations.

December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year.

B2B Marketing Budgets

But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

December 3, 2015: There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint.

But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic.

Just because it’s been 25 years (twenty-five years??) since the McCallisters left Kevin in the attic and hopped a plane to Paris doesn’t mean the movie is any less quality. It’s timeless. And it’s chock-full of valuable lessons that can be applied to pretty much anything.

Including content marketing.

Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities:

December 1, 2015: It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way.

Silhouette of young person jumping over the mountains at sunset

While we’ve all seen statistics that highlight marketers’ top content challenges, I wanted to take some time to reflect on the past year and share some of the biggest challenges we have faced here at KoMarketing with regards to content marketing (and of course, how we overcame these hurdles).

November 24, 2015: B2B BloggingWith the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year.

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chad-beasley

"The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with." – Chad Beasley, Vice President at Delivery Agent

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