Archive of Mobile SEO Posts

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.

Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Here are four key takeaways from those sessions.  ... Read the full post

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. There is just not enough time in the day to map out this strategy.

That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. Last month I illustrated how mobile device usage was increasing in our clients’ web traffic reports. This trend is also happening across the third party platforms that drive traffic and leads to the organization.  ... Read the full post

In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions might seem commonplace to many of our current clients (sorry for the constant repetition), the last resolution is something the data from web traffic reports has led our organization to embrace with even greater urgency: starting to take mobile seriously.

Here is the growth in mobile device usage across a select group of client sites, comparing the two most recent six month periods (December 2010 through May 2011 and June 2011 through November 2011):  ... Read the full post

Build links and expand search presence by leveraging your company’s mobile app.

We are certainly not recommending building a mobile app for link building purposes; a good quality app can be quite pricey and should have value beyond SEO. However, if your company already has an app or is in the process of building one, below are 6 ways you can leverage the app for SEO.  ... Read the full post