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Archive of Microsoft Posts

Twitter, Real-Time Search, and Your SEO Strategy

Written by Derek Edmond October 21st, 2009

Tuesday, a client asked me how Twitter might integrate into their SEO strategy. Here is part of my answer, paraphrased:

Twitter helps …as a function of our link building efforts. Twitter will help us (build) relationships with bloggers and site owners who may be interested in linking …an additional benefit is that both the profile and individual updates (may) get indexed in search. As a result, there are opportunities for both to rank for various keywords (the brand for the former and long-tail keywords for the latter).


6 Key Action Items Resulting from the Yahoo Microsoft Deal

Written by Derek Edmond August 3rd, 2009

Yahoo and Bing

The news that Microsoft and Yahoo will partner in search presents opportunities and challenges for search engine marketers. If you’re not familiar with the deal, in-depth coverage can be found on Search Engine Land, TechCrunch and the recently launched Microsoft/Yahoo news site.