Archive of Link Building Posts

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links.

It is interesting how our teams use different metrics in evaluating opportunities, but still seek to provide similar outcomes. We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition.  ... Read the full post

Have infographics jumped the shark? While the popularity of infographics have certainly brought new players and in some respects, diluted overall quality, a well done visualization can still be incredibly powerful for brand awareness, traffic, and link building.

We are still seeing effective infographics drive thousands of new visitors, hundreds of links, and getting opportunities to network with influential site owners in our clients respective industries.

The search engine marketing industry is no exception. While certainly biased I feel professionals in our industry put together some of the most creative infographics, that tackle compelling concepts and reach out across social networks for maximum visibility.  ... Read the full post

What makes a good link builder? Some might say attentiveness, technological proficiency, or tenacity. Some might argue a combination of all three and then some. A lot of different skills come in to play when it pertains to becoming proficient at link building.

Link building seems simple in principle but is difficult in practice. While even a new student of SEO understands the value in inbound links, being able to execute actual campaigns to acquire these links is another story.  ... Read the full post

After shopping for a car this past week, one of the sales people we met sent me a “thank you” email for stopping into the dealership. After reading the email, I realized it was an automated template, most likely auto-generated given the time it was received.

In my opinion, “canned” messages and responses decrease the likelihood an informed (dare I say educated?) customer will buy or react. An automated reply can take away from a personal connection trying to be built and detract from the overall experience.  ... Read the full post

Build links and expand search presence by leveraging your company’s mobile app.

We are certainly not recommending building a mobile app for link building purposes; a good quality app can be quite pricey and should have value beyond SEO. However, if your company already has an app or is in the process of building one, below are 6 ways you can leverage the app for SEO.  ... Read the full post

Link building is not something the traditional B2B marketer thinks about on an everyday basis. While they realize the importance of links for search engine optimization, our experience has shown that link building does not often stay top of mind with everything else in a marketer’s day that can be pressing for attention.

Here are eight places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. With a little more attention, links built in these locations can add incremental value to a search engine optimization campaign over time.  ... Read the full post

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few place link building as an ongoing priority. Link building often gets placed on the back burner and before we know it, the holidays and end of year planning are in full effect.

Fortunately, there is still time to get a link building plan in place; it just takes some focus and organization. As the last days of summer are ticking by here are six steps to putting together a link building plan that supports your SEO strategy for 2010.  ... Read the full post

Last week Laura Lippay wrote a post for the Yahoo Search Marketing Blog detailing how marketers can use Yahoo! Site Explorer for checking backlinks to their website(s).

I bookmarked the article because it’s a great tutorial on how to use Yahoo! Site Explorer (YSE) and identifies some of the not-so-visible benefits of registering your site with the search engine.

There is no question that YSE link reporting functions can be of tremendous value for marketers and site owners. However it is important to realize not all links listed will directly benefit a search engine optimization strategy.  ... Read the full post

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing  ... Read the full post

Last week I attended a Business Wire event on green technology; geared towards entrepreneurs, ad agencies and PR folks. Among the four panelists were two reporters, an editor of an industry site, and an analyst covering the space. As the session turned to Q/A, the obligatory question on how members of the audience should pitch them was asked.

Interestingly enough, all four panelists indicated that email was the preferred method for receiving a pitch.  ... Read the full post