Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.
If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday on the panel “Is Your Search Marketing Career Optimized?” while Managing Partner, Derek Edmond, will be on the “Social Media Clinic” panel Thursday, discussing social media best practices and taking questions from the audience.
Here’s where to find them:
Is Your Search Marketing Career Optimized?
Description: ”Many search marketers focus on the results of their efforts (rightly so!) – things like reports demonstrating metrics achieved, ROI targets exceeded and so on. And then they wonder why they haven’t received a promotion or salary increase lately. An equally important part of optimizing your career is to demonstrate how you’re creating value for clients and employers, quantify that value and communicating a persuasive message about your success up the various management and stakeholder chains. This session looks at specific techniques that are overlooked by many when negotiating their compensation packages, and how to make the most from your hard work.” (link)
Date: Wednesday October 3rd
Social Media Clinic
Description: ”Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.” (link)
Date: Thursday, October 4th