March 29, 2013: KoMarketing will be taking the stage at ad:tech San Francisco, April 10th to discuss social media marketing.
If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world—a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.” The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more.
Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday, April 10 on the panel “Social Media: Integrating Paid-Earned-Owned” alongside renowned social media marketers, including Ekaterina Walter, Social Media Innovator, Intel; Jascha Kaykas-Wolff, CMO, Mindjet; Wayne St. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Here’s more information about the session:
Social Media: Integrating Paid-Earned-Owned
Description: For the advanced social marketer, this session focuses on creating a social strategy that leverages paid, earned, and owned assets. Led by Intel Social Media Strategist and Innovator Ekaterina Walker, the discussion kicks off with a high-level view of trends to watch over the next 12 months, followed by case studies that illustrate how to integrate social ads with engaging content, and examples of how to use social to fuel activity on your own sites. Come away with real insights into managing social holistically, as well as tips for structuring your team for maximum benefit.
Date/Time: Wednesday April 10th, 2:15pm