Archive of Keyword Research Posts

Trends, technological innovation, and shifts in an industry impact how people search. As a result of these changes, the re-evaluation of keyword research should be made on a regular basis.

While most search engine marketers take industry seasonality in consideration when evaluating keyword trends, it is important to realize that the evolution of an industry and/or growth and developments can impact search estimates as well.

Here is a quick example.  ... Read the full post

It is easy to stop performing keyword research when you find a set of keywords with reasonable (or even unreasonably high) search volume estimates. The challenge is in making certain applicable content and keyword targets match as best as possible, truly applying to the potential search intent of the user.  ... Read the full post

Keyword research is the life-blood of a search engine optimization campaign. Effective keyword research can lead to high quality traffic and leads. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

I find the development of keyword research being part marketing savvy, part data analysis, and part experience working with SEO over time.

Since we’ve recently been working with several organizations on new keyword research projects, I thought I would share twelve questions I ask myself when performing effective keyword research.  ... Read the full post