Comments on: How to Convert a CEO into a Blogging Evangelist http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/ Our goal for this blog is to present different ideas, thoughts and answers that relate to the worlds of SEO, Search Marketing, PPC and Internet Marketing. Thu, 18 Mar 2010 21:10:28 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: 30 Old Ways to Gain New Links for 2009 - KoMarketing Associates http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-3667 30 Old Ways to Gain New Links for 2009 - KoMarketing Associates Fri, 09 Oct 2009 14:58:06 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-3667 [...] Start Blogging [...] [...] Start Blogging [...]

]]> By: Amanda Watlington http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-180 Amanda Watlington Fri, 07 Sep 2007 22:16:13 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-180 Turning into a blogging evangelist requires a reset of thinking about the direction information should flow. To be a successful blogger, one has to give up being a monloguer and be willing to engage in a dialogue. This is a difficult jump for CEOs who are used to being the speaker and being listened to. Being a successful blogger is more than just having something to say -- it requires a willingness to risk. The old adage about not knowing someone is a fool until he or she began to speak is a source of fear for many individuals. it is the same fear that keeps so many from undertaking public speaking. Most people would rather be in the coffin than the one giving the eulogy at a funeral. A blog is a written extension of the person -- the is a lot of fear and control that must be let go. Turning into a blogging evangelist requires a reset of thinking about the direction information should flow. To be a successful blogger, one has to give up being a monloguer and be willing to engage in a dialogue. This is a difficult jump for CEOs who are used to being the speaker and being listened to.

Being a successful blogger is more than just having something to say — it requires a willingness to risk. The old adage about not knowing someone is a fool until he or she began to speak is a source of fear for many individuals. it is the same fear that keeps so many from undertaking public speaking. Most people would rather be in the coffin than the one giving the eulogy at a funeral. A blog is a written extension of the person — the is a lot of fear and control that must be let go.

]]> By: Derek Edmond http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-161 Derek Edmond Wed, 05 Sep 2007 20:09:38 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-161 Sometimes the light switch turns on when they begin to see the conversations already in place around their industry or (more effective when motivating) directly about their company, products or brands. It's really difficult in the emerging media environment for leaders (and dedicated people) to wait for that web page to be added, or piece of PR to hit the wires, because people (consumers) have immediate access to communication vehicles (like blogs) to voice their displeasure, comment or add opinion. While I'm not advocating an all or nothing approach, there are steps that can be taken to get someone's feet wet in blogging strategy, without making them feel completely overwhelmed or overburdened. And once you have a little success, I think that that motivation goes a long way in fostering a continued desire for success. Sometimes the light switch turns on when they begin to see the conversations already in place around their industry or (more effective when motivating) directly about their company, products or brands.

It’s really difficult in the emerging media environment for leaders (and dedicated people) to wait for that web page to be added, or piece of PR to hit the wires, because people (consumers) have immediate access to communication vehicles (like blogs) to voice their displeasure, comment or add opinion.

While I’m not advocating an all or nothing approach, there are steps that can be taken to get someone’s feet wet in blogging strategy, without making them feel completely overwhelmed or overburdened. And once you have a little success, I think that that motivation goes a long way in fostering a continued desire for success.

]]> By: sherwood http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-160 sherwood Wed, 05 Sep 2007 20:01:19 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-160 Some CEO's are terrible writers, and know it. And they'll never admit that in a meeting, especially to an outside vendor. Blogging is supposedly a personal medium, so it's no surprise that personal insecurities might play a role in their willingness to try it, or stay with it. Some CEO’s are terrible writers, and know it. And they’ll never admit that in a meeting, especially to an outside vendor.

Blogging is supposedly a personal medium, so it’s no surprise that personal insecurities might play a role in their willingness to try it, or stay with it.

]]> By: Ben Saren http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-159 Ben Saren Wed, 05 Sep 2007 19:39:53 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-159 For me the issue isn't as much about time as much as it about having something to actually say. I spend more time sifting through pointless blog junk, where bloggers don't really have anything to actually say, then I do actually reading meaningful content. Some blogs get very old because the content is just lame. I like to think that my blog is updated when I actually have something meaningful to say. I like to publish truly honest and transparent pieces about my business and about entrepreneurship. Otherwise I feel like I'm just wasting my time, and other's as well. For me the issue isn’t as much about time as much as it about having something to actually say. I spend more time sifting through pointless blog junk, where bloggers don’t really have anything to actually say, then I do actually reading meaningful content. Some blogs get very old because the content is just lame. I like to think that my blog is updated when I actually have something meaningful to say. I like to publish truly honest and transparent pieces about my business and about entrepreneurship. Otherwise I feel like I’m just wasting my time, and other’s as well.

]]> By: John Cass http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-158 John Cass Wed, 05 Sep 2007 19:16:12 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-158 One of the big questions people ask about blogging is, "how much time will it take to blog?," in reality I think that question really means that people are wondering what the ROI of blogging is. I think you have to explain to people through examples as you have done in your article. It think it might just be a matter of waiting for that 'ah ha' moment. After all remember how long it took to convince everyone that SEM and SEO was a good idea. One of the big questions people ask about blogging is, “how much time will it take to blog?,” in reality I think that question really means that people are wondering what the ROI of blogging is. I think you have to explain to people through examples as you have done in your article. It think it might just be a matter of waiting for that ‘ah ha’ moment. After all remember how long it took to convince everyone that SEM and SEO was a good idea.

]]> By: Andy Komack http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-156 Andy Komack Wed, 05 Sep 2007 17:29:25 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-156 Mike - Well said. Given all that, I hope that more top executives (and marketing managers) begin to see corporate blogging as a key part of their marketing mix. All good marketing initiatives take time to plan and execute. And many of them cannot be tracked accurately back to successful outcomes. Many of the potential successful outcomes can be tracked back to a blog/blog post. BTW, just to be clear, I am not saying that it is the CEO's job to blog, just that top officers sometimes hinder the overall process unnecessarily. And when a top office DOES engage in blogging, it is that much sweeter. We have seen some very powerful successes come out of our clients' blogs, I just wish that they were not in the minority in terms of seeing the benefits. Mike – Well said.

Given all that, I hope that more top executives (and marketing managers) begin to see corporate blogging as a key part of their marketing mix.

All good marketing initiatives take time to plan and execute.

And many of them cannot be tracked accurately back to successful outcomes. Many of the potential successful outcomes can be tracked back to a blog/blog post.

BTW, just to be clear, I am not saying that it is the CEO’s job to blog, just that top officers sometimes hinder the overall process unnecessarily. And when a top office DOES engage in blogging, it is that much sweeter.

We have seen some very powerful successes come out of our clients’ blogs, I just wish that they were not in the minority in terms of seeing the benefits.

]]> By: Mike Schultz http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangelist/comment-page-1/#comment-154 Mike Schultz Wed, 05 Sep 2007 16:15:48 +0000 http://www.komarketingassociates.com/blog/how-to-convert-a-ceo-into-a-blogging-evangalist/#comment-154 Why won't more corporate leaders blog? - Blog posts take sustained energy to write - Blogging takes marketing support to get the full effect (such as online linking, keyword optimization, technology, etc.) - Blogging takes time to take hold - Leaders still don't understand (much as you might tell them) why they should blog - The blogger has to have something to say - The blogger has to have the boldness to actually say it - Legal departments have to get out of the way - The decision to spend brain time blogging means that brain time won't be spent on something else that someone else is advocating for. "We need your time to focus more on." That's a tall order for many leaders. Why won’t more corporate leaders blog?
- Blog posts take sustained energy to write
- Blogging takes marketing support to get the full effect (such as online linking, keyword optimization, technology, etc.)
- Blogging takes time to take hold
- Leaders still don’t understand (much as you might tell them) why they should blog
- The blogger has to have something to say
- The blogger has to have the boldness to actually say it
- Legal departments have to get out of the way
- The decision to spend brain time blogging means that brain time won’t be spent on something else that someone else is advocating for. “We need your time to focus more on.”

That’s a tall order for many leaders.

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