January 9, 2012:
Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.
While Google posted a video highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.
Step 1: Google+ Settings
The originator of the Google+ Page for Business needs to navigate to the upper right hand corner of the screen and select the Google+ Page’s name. Here, a dropdown menu will appear and the originator mus then select “Managers.”
Step 2: Designating Managers
Once in the settings administration for Google+, page administrators (Managers) can simply add approved individuals as managers by inviting them through email. From this panel, adminstrators can also remove managers as well.
Google+ and B2B Marketing Strategy
The addition of multi-admin support provides enough credence for B2B marketers to begin exploring what Google has to offer with this initiative, and how they can leverage Google+ Pages for Business as part of their marketing strategy.
It is worth noting that there are still minor security flaws to consider. It would seem more beneficial to have multiple levels of administration (like WordPress or Google Analytics users) in an effort to provide access but possibly not all capabilities. (For example, what if a rogue manager removed all administrators?)
At the least, originating page creators cannot be removed as administrators. They can also transfer ownership to a designated account. So if someone had jumped on the opportunity to create an organization’s Google+ Page for Business, I might recommend transferring to an account that will remain under the continued ownership of the company (in the event of turnover or promotion).
I would also recommend that that account be the primary account for Google services such as Webmaster Tools and Web Analytics (and Google AdWords).
What are your thoughts on Google+ Pages for Business? Less than two months old, there will certainly be much to explore and anticipate as the year rolls on. I would love to read your thoughts and perspectives via comments below and follow our Google+ Page to continue the discussion.
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