Archive of Google Posts

Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites.

Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website.

Traffic patterns from our client base are similar.  ... Read the full post

Google’s new privacy policy, implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. To date, Google has found itself the target of multiple state Attorneys General allegations, voiced concern by members of Congress, and, most recently, a wave of class-action lawsuits claiming the policy not only violates users’ privacy rights, but that it also constitutes computer fraud and abuse.  However, the new policy, which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) and offer users a “better, more intuitive experience,” has brought about more than just public outcry.  It’s raised the question: How comfortable are we with personalized search?  What does consent mean in this digital age?  ... Read the full post

Google Places isn’t a new concept, but considering the majority of our clients at KoMarketing came to us with either no listing or an outdated listing, I thought it may be a good time to touch on some of the benefits of creating, maintaining and optimizing a Google Places business listing. Google Places gives businesses an opportunity to set up a business listing that can be utilized for Google Maps and in local web search results. Here are five reasons why I recommend getting a Google Places business listing established and keeping it up to date.  ... Read the full post

Google’s March 1st Terms Associate Mobile Number and Profile Account

Google announced yesterday that their privacy policies and terms of service would be altered as of March 1, 2012. There have been many articles on this topic, but I’d like to look at the issues surrounding the mobile relationship in this new policy. With these changes, specifically ones relating to mobile devices, I wanted to dig deeper into what was actually happening. Being from the search and business development world for 10+ years, I’m often curious and sometimes skeptical on rolling changes to an existing privacy policy. While I appreciate Google creating a “new main policy” that covers multiple products and creating a “beautifully simple” user experience, I ask myself, to what end?  ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.  ... Read the full post

A few weeks back I wrote a post examining Google Encrypted Search, the impact on SEO benchmarking thus far, and key action items for B2B marketers.

With a full month under our belts, it seemed appropriate to revisit how this change has impacted SEO reporting in November and through the first six weeks.

Some quick summary points:  ... Read the full post

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice.

This development is particularly troublesome for B2B internet marketers as we are immersed in the data that impacts lead generation initiatives. Every bit of website traffic information can help.

 ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post

This past week the Google Webmaster Central Blog had a good FAQ-style post on Google’s treatment of 404 error pages. It is worth the read as the post addresses common questions site owners have regarding 404 error pages, and the impact on search engine optimization.

 ... Read the full post