Archive of Google+ Posts

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.

While they were new and trendy, Google+ Pages had several flaws. Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect.

 ... Read the full post

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of the author will appear alongside applicable web information. The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content.

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.  ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.  ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post