Archive of Events Posts

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.

Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Here are four key takeaways from those sessions.  ... Read the full post

I had a great time speaking during a theater presentation with Matt Van Wagner, Greg Jarboe, and Dan Shure, who deserves a special thank you for putting everything together this week at Search Engine Strategies New York, on behalf of SEMNE.

Here is a copy of my part of the presentation panel on Landing Page Optimization.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

A compelling presentation by Dr. Flint McLaughlin, CEO of MECLABS discussed value propositions and how a clear message can improve web conversions.

Here are some key takeaways:

• Any landing page that has a call to action should have a clear value proposition:
If I am a prospect why should I take this action rather than other actions?
• Value propositions should be quantitive over qualititative.
Everyone likes a good statistic:

 ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
 ... Read the full post

1. 86% of business technology buyers engage in some form of social activity for work purposes.

This is a recap of SEMNE’s event “The Google Panda Update & Beyond”, presented by Eric Enge, president of Stone Temple Consulting and author of, The Art of SEO.

On February 23rd of 2011, Google put in place an algorithm change known as “Panda”. Historically, Google’s algorithm was intended to determine “what is this website about?” The next step is about really considering the way that users interact with the content on a website. The new Panda algorithm aims to better evaluate the quality of content and user experience on a site.  ... Read the full post

Once B2B Marketers realize the critical need for content to support online initiatives, it is easy to get so entrenched in creation that the marketing of that content is overlooked.

There is an adage in the Internet marketing space that “content is king” or “build it and they will come“. The unfortunate truth is that content still needs to be marketed to achieve visibility. Gary Vaynerchuk hit the nail on the head when he was quoted saying,

“Content is king but marketing is queen and the queen runs the household.”

How does the B2B marketer develop content and also create marketing strategies for bringing visibility of that content to their target audiences online? The answer lies in search engine marketing and social media strategies.  ... Read the full post

Last weekend KoMarketing Associates was a small business sponsor for WordCamp Boston, a one-day conference where “almost 500 WordPress Beginners, Enthusiasts, Developers, Designers, Users and Volunteers came together…for a day of learning and community.”

http://www.flickr.com/photos/kgrocki/ / CC BY-NC-SA 2.0

This was my first WordCamp (which are informal, community-organized events that allow WordPress users and developers to meet and collaborate) and it was a great experience. WordCamps are held across the globe, and many of the people I talked to had been to several in the past.  ... Read the full post

As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit, I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week.

What I found was an impressive collection of quotes, ideas and links from those in attendance and presenting at IMS09. Hopefully, you’ll agree  ... Read the full post

This September I’m excited to be moderating a panel on B2B Social Communications in coordination with the Business Development Institute. This half-day conference will feature the best B2B case studies from leading organizations and interactive roundtable discussion groups focused on specific topics related to B2B social communications.

The event will feature case studies from BtoB Magazine, Pitney Bowes, SAP, Deloitte Services LP, DuPont, IBM, Hubspot, Intuit, and Waggener Edstrom Worldwide.  ... Read the full post

The last session I attended on Day 2 of SES San Jose was “The BuyerSphere Project: Understanding B2B Buyer Patterns“. The session objective was to review research and insights gleaned from Enquiro’s B2B research initiative: “The BuyerSphere Project“.

Gord Hotchkiss, Enquiro, on the BuyerSphere Project in advance of SES San Jose 2009
 ... Read the full post