Archive of Events Posts

Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel.

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.

I came away with some valuable takeaways from the show worth sharing. While I’ll get to those takeaways in a second, I want to start with the session I was a part of, “Social Media: Integrating Paid, Owned, Earned.”  ... Read the full post

KoMarketing will be taking the stage at ad:tech San Francisco, April 10th to discuss social media marketing.

If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world—a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.” The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more.

Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday, April 10 on the panel “Social Media: Integrating Paid-Earned-Owned” alongside renowned social media marketers, including Ekaterina Walter, Social Media Innovator, Intel; Jascha Kaykas-Wolff, CMO, Mindjet; Wayne St. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Here’s more information about the session:  ... Read the full post

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before, SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.

I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. However, instead of writing all those posts (you can check out full coverage at Search Engine Land), I’m simply going to give the top tips, takeaways & tools I walked away with.  ... Read the full post

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West.

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

Casie will be live-tweeting from the conference so be sure to follow the @KoMarketing twitter account and our SMX West page for up to the minute session information. Here’s a preview of some of the sessions she will be covering:  ... Read the full post

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.

If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.

Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday on the panel “Is Your Search Marketing Career Optimized?” while Managing Partner, Derek Edmond, will be on the “Social Media Clinic” panel Thursday, discussing social media best practices and taking questions from the audience.

Here’s where to find them:  ... Read the full post

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.

Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Here are four key takeaways from those sessions.  ... Read the full post

I had a great time speaking during a theater presentation with Matt Van Wagner, Greg Jarboe, and Dan Shure, who deserves a special thank you for putting everything together this week at Search Engine Strategies New York, on behalf of SEMNE.

Here is a copy of my part of the presentation panel on Landing Page Optimization.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

A compelling presentation by Dr. Flint McLaughlin, CEO of MECLABS discussed value propositions and how a clear message can improve web conversions.

Here are some key takeaways:

• Any landing page that has a call to action should have a clear value proposition:
If I am a prospect why should I take this action rather than other actions?
• Value propositions should be quantitive over qualititative.
Everyone likes a good statistic:

 ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
 ... Read the full post

1. 86% of business technology buyers engage in some form of social activity for work purposes.

This is a recap of SEMNE’s event “The Google Panda Update & Beyond”, presented by Eric Enge, president of Stone Temple Consulting and author of, The Art of SEO.

On February 23rd of 2011, Google put in place an algorithm change known as “Panda”. Historically, Google’s algorithm was intended to determine “what is this website about?” The next step is about really considering the way that users interact with the content on a website. The new Panda algorithm aims to better evaluate the quality of content and user experience on a site.  ... Read the full post