Blog Archives: Events & Updates

October 6, 2015: At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out:

1. When Google Says Jump…

Google +. Image optimization. Authorship.

September 14, 2015: What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.


The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions of the future, innovative strategies and much more.

September 1, 2015: It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Be sure to connect with the team ahead of time as we are always excited to meet others in the industry.

May 19, 2015: If you’ve been keeping up with KoMarketing, you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.

While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks. Enjoy!

1. Tom Brady….

Just kidding. Living here in Boston, Tom Brady is all I’ve heard about in the past week. I’ll let you decide what the lesson is there.

April 23, 2015: If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here).

Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby.

April 9, 2015: 2015 B2B Web Usability ReportGoogle Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc.

But B2B marketers also need to know what buyers actually want from a vendor website. Which content elements are most important to their target audiences? What causes them to leave a website and not return? And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process?

March 31, 2015: We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence.

This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads. One of those points was in the impact of social media and blogging on the vendor selection process.

March 19, 2015: At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test.

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top takeaways from SMX West 2015:

December 30, 2014: Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder.

We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers. Here is a look back at some of the articles and blog posts that influenced our team members this past year.

December 22, 2014:

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

A Few Key Highlights:

  • In coordination with Dianna Huff, we launched our inaugural B2B Web Usability Report, exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

William Vuong

"KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results." - William Vuong, Senior Marketing Manager

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