Blog Archives: Events & Updates

March 19, 2015: At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test.

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top takeaways from SMX West 2015:

December 30, 2014: Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder.

We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers. Here is a look back at some of the articles and blog posts that influenced our team members this past year.

December 22, 2014:

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

A Few Key Highlights:

  • In coordination with Dianna Huff, we launched our inaugural B2B Web Usability Report, exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications.

September 29, 2014: Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

While there were certainly results that reaffirmed recommendations we’ve made consistently throughout the years, several came as a surprise as well.

April 1, 2014: It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.

I’m glad I did, because as I looked through my notes and read some of the recaps, I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.

March 10, 2014: The Inaugural B2B Web Usability Report
Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

  • What elements of the B2B vendor site were most valuable?
  • What elements supported trust and credibility?
  • What elements were frustrating, annoying, and absolute show stoppers?

February 24, 2014: It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.

This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. Can you imagine losing 66% of your visitors before they even see your content? Yikes!

Slow Load Time B2B Survey

December 10, 2013: Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows:

Creative Social Strategies: More Than Just Facebook
Tuesday, Dec 10, 4:10 – 5:10pm

Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook. This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business.

October 28, 2013:

DMA 2013

Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

October 20, 2013: I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. Here are thirty of my favorites:

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Scott Stone

"We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner." - Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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