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Archive of Events & Updates Posts

What to Know: SMX West 2014 Takeaways

Written by Casie Gillette April 1st, 2014

It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.

I’m glad I did, because as I looked through my notes and read some of the recaps, I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.


Announcing The Inaugural B2B Web Usability Report

Written by Derek Edmond March 10th, 2014

The Inaugural B2B Web Usability Report
Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

  • What elements of the B2B vendor site were most valuable?
  • What elements supported trust and credibility?
  • What elements were frustrating, annoying, and absolute show stoppers?

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

Written by Casie Gillette February 24th, 2014

It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.

This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. Can you imagine losing 66% of your visitors before they even see your content? Yikes!

Slow Load Time B2B Survey


Dallas Digital Summit: Creative Social Strategies Presentation

Written by Casie Gillette December 10th, 2013

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows:

Creative Social Strategies: More Than Just Facebook
Tuesday, Dec 10, 4:10 – 5:10pm

Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook. This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business.


DMA 2013: Top Takeaways for B2B Marketers #DMA13

Written by Casie Gillette October 28th, 2013

DMA 2013

Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.


30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b

Written by Derek Edmond October 20th, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. Here are thirty of my favorites:


Social Data, Structured Data & No Data: SMX East 2013

Written by Casie Gillette October 10th, 2013

SMX East 2013Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

From no data, to big data, to social data, and structured data, the topic was everywhere! And with good reason. Here are a few “data” points from the show worth noting:


Keeping Up with KoMarketing: Team Updates, Events & More

Written by Casie Gillette September 9th, 2013

With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know:

Welcome Dennis Cohen!

Dennis CohenFirst and foremost, we are super excited to welcome Dennis Cohen, a West Roxbury native and die hard Boston sports fan to the KoMarketing team. Dennis joined us in August as an SEO analyst and has already proven to be a great addition.

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. A few fun facts about Dennis:

  • He ran track for Fenway high school
  • His father owns a PR company here in Boston
  • He owns a tailless cat named “Cyber”

Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome.


11 Conferences for B2B Marketers to Attend in the Second Half of 2013

Written by Derek Edmond June 6th, 2013

SMX AdvancedIn another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced, kicks off in Seattle. Our Director of Online Marketing, Casie Gillette, will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger, Ric Dragon, Adam Schoenfeld, and Eric Werner, discussing the top social media tactics for search marketers. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending.

It’s unbelievable that SMX Advanced is upon us, that we are already a week into June, and we’re starting to plan for second half of year initiatives. The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers.

In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.


Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

Written by Casie Gillette April 18th, 2013

Ad: Tech SF 2013Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel.

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.

I came away with some valuable takeaways from the show worth sharing. While I’ll get to those takeaways in a second, I want to start with the session I was a part of, “Social Media: Integrating Paid, Owned, Earned.”