Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.
Archive of Events Posts
I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.
Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. Here are thirty of my favorites:
— Keely Saye (@KeelySaye) October 10, 2013
Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).
At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.
From no data, to big data, to social data, and structured data, the topic was everywhere! And with good reason. Here are a few “data” points from the show worth noting:
With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know:
Welcome Dennis Cohen!
First and foremost, we are super excited to welcome Dennis Cohen, a West Roxbury native and die hard Boston sports fan to the KoMarketing team. Dennis joined us in August as an SEO analyst and has already proven to be a great addition.
Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. A few fun facts about Dennis:
- He ran track for Fenway high school
- His father owns a PR company here in Boston
- He owns a tailless cat named “Cyber”
In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced, kicks off in Seattle. Our Director of Online Marketing, Casie Gillette, will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger, Ric Dragon, Adam Schoenfeld, and Eric Werner, discussing the top social media tactics for search marketers. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending.
It’s unbelievable that SMX Advanced is upon us, that we are already a week into June, and we’re starting to plan for second half of year initiatives. The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers.
In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.
The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.
I came away with some valuable takeaways from the show worth sharing. While I’ll get to those takeaways in a second, I want to start with the session I was a part of, “Social Media: Integrating Paid, Owned, Earned.”
KoMarketing will be taking the stage at ad:tech San Francisco, April 10th to discuss social media marketing.
If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world—a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.” The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more.
Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday, April 10 on the panel “Social Media: Integrating Paid-Earned-Owned” alongside renowned social media marketers, including Ekaterina Walter, Social Media Innovator, Intel; Jascha Kaykas-Wolff, CMO, Mindjet; Wayne St. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Here’s more information about the session:
This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before, SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.
I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. However, instead of writing all those posts (you can check out full coverage at Search Engine Land), I’m simply going to give the top tips, takeaways & tools I walked away with.
SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.
Casie will be live-tweeting from the conference so be sure to follow the @KoMarketing twitter account and our SMX West page for up to the minute session information. Here’s a preview of some of the sessions she will be covering:
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.
If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday on the panel “Is Your Search Marketing Career Optimized?” while Managing Partner, Derek Edmond, will be on the “Social Media Clinic” panel Thursday, discussing social media best practices and taking questions from the audience.
Here’s where to find them: