Blog Archives: Content Marketing

July 16, 2015: Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) andauthoritative-writing-voice analytical essays on Shakespeare and Chaucer and Dickens and Austen.

La de da!

Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.

As any content marketer knows, it can be tricky to nail down a distinct and recognizable writing voice when you’re working across multiple industries (particularly those industries that may be completely foreign to you).  In the B2B space, it can be especially difficult to convey subject matter in a way that’s entertaining, informative and, most importantly, useful to the target audience.

Let’s take a look at a handful of ways to develop an authoritative voice in any content niche:

July 14, 2015: There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this:

Linear Content Consumption

In a dream content marketing scenario, the above path would be taken 100 percent of the time. However, as a content marketer, I (as well as others) understand the path to purchase via content efforts could be much more complicated, beginning with a cycle that looks more like this:

Content Consumption Cycle

July 2, 2015: Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. We’ve all seen it happen, but we haven’t all made it happen.

Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What happens from the moment you first see a headline to time you share it across social media platforms?

June 25, 2015: Think for a moment about the last time you consumed a memorable piece of content.

What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later?

content-rising-summit

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston.

In the words of Skyword CEO & Founder Tom Gerace, the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Here’s a look at our team’s key takeaways from the event:

June 9, 2015: Most people look forward to summer because of the opportunity it brings to get outside. Want to mix up a pitcher of sangria and enjoy the view from my rooftop? Sure! Take a nap in a hammock or have a picnic in the park? Yup. What about chilling out on a porch swing or walking barefoot through the grass (what? some people really do find that thrilling!). Yes.

Orange Is the New Black

Me? I like summer because of all the TV that’s on.

I won’t go through a complete list of what I’m watching or will watch, but let’s just say it takes a lot of creative scheduling to keep up. And this Friday, June 12, when season 3 of Orange Is the New Black hits Netflix, things will get even crazier.

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger.

June 4, 2015: Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?”

I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.” While the thought itself is real, the reality is that there’s always something that can be added.

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar.

June 2, 2015: LinkedInLinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns.

May 26, 2015: At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process. Some of my favorite posts on this topic are below:

May 21, 2015: Hitting The Proverbial WallThere are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media.

More importantly, this doesn’t just happen with unsuccessful strategies. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory.

May 14, 2015: There are a lot of questions when someone starts a new blog and is developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well.

This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chad-beasley

"The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with." – Chad Beasley, Vice President at Delivery Agent

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