May 19, 2016: I was more of a Tetris than a Dungeons & Dragons type of kid. I never really got into Lord of the Rings and found that goblin man more than a little creepy.
But I’ll be the first to admit I’m fully entrenched in Game of Thrones. Why? Because it’s badass. And also because it always — always — surprises me. Red Wedding, much?
Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it. The point is this: Content marketing is such a fun and creative field that you can draw inspiration from almost anywhere to rock killer content — even if it may seem completely oddball or off the wall.
So, since we’re all rehashing each week’s GoT episode with our colleagues anyway, I figured it made sense to dig up a few content marketing gems from the Seven Kingdoms.
Here’s a look at a few best practices from the show that you can apply to your content efforts (*spoiler alert*):