Blog Archives: Content Marketing

April 2, 2015: Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog.

These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

6 B2B Blog Topic Ideas

March 31, 2015: We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence.

This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads. One of those points was in the impact of social media and blogging on the vendor selection process.

March 26, 2015: One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me.

Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare. One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. (Bear with me here.)

March 9, 2015: For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off.

But think about this alternative anxiety instead: according to the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs, the top two challenges, by over half of respondents, was in producing engaging and producing it consistently.

2015 B2B Content Marketing Report

February 19, 2015: Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston (remember summer?? Yeah, I don’t either). During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room.

My mom kept popping in to “check on me,” which invariably meant she wanted a timeframe for when she could release the reins and observe the toddler play from the safety of her couch.

February 17, 2015: B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker.

Confused Kid

I’m not sitting here on a pedestal ready to name the Ten Commandments of content marketing, but I do believe there are some content marketing “truths” that need to be understood and taken seriously on the way to success. I’ve outlined 20 of these truths below, with the help of some relevant GIFs.

February 5, 2015: The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. It’s time to start integrating, especially if you’re seeing the competition making plans to do so as well. 

January 27, 2015: Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

Before I get started, take a look at the slide below from Rand Fishkin, which sums up a handful of the factors that can influence SEO today:

randfishkin SEO slide

January 22, 2015: There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well.

But guess what? According to The Content Marketing Institute, at least 86% of B2B marketers are now engaged in content marketing as well. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report.

January 15, 2015: The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be.

Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable. Because Frank and Claire Underwood? Are super scary.

frank-underwood

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

John Yeung

"The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us" - John Yeung, Digital Marketing Manager, Stratford University

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: