Blog Archives: Content Marketing

August 20, 2015: There are 1,025,109.8 words in the English language (not sure what qualifies as .8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall? You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again.

August 18, 2015: A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated).

Monopoly board game

August 13, 2015: Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills.

Content Marketing Books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley

everybody-writesThis book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers.

July 16, 2015: Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) andauthoritative-writing-voice analytical essays on Shakespeare and Chaucer and Dickens and Austen.

La de da!

Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.

As any content marketer knows, it can be tricky to nail down a distinct and recognizable writing voice when you’re working across multiple industries (particularly those industries that may be completely foreign to you).  In the B2B space, it can be especially difficult to convey subject matter in a way that’s entertaining, informative and, most importantly, useful to the target audience.

Let’s take a look at a handful of ways to develop an authoritative voice in any content niche:

July 14, 2015: There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this:

Linear Content Consumption

In a dream content marketing scenario, the above path would be taken 100 percent of the time. However, as a content marketer, I (as well as others) understand the path to purchase via content efforts could be much more complicated, beginning with a cycle that looks more like this:

Content Consumption Cycle

July 2, 2015: Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. We’ve all seen it happen, but we haven’t all made it happen.

Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What happens from the moment you first see a headline to time you share it across social media platforms?

June 25, 2015: Think for a moment about the last time you consumed a memorable piece of content.

What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later?

content-rising-summit

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston.

In the words of Skyword CEO & Founder Tom Gerace, the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Here’s a look at our team’s key takeaways from the event:

June 9, 2015: Most people look forward to summer because of the opportunity it brings to get outside. Want to mix up a pitcher of sangria and enjoy the view from my rooftop? Sure! Take a nap in a hammock or have a picnic in the park? Yup. What about chilling out on a porch swing or walking barefoot through the grass (what? some people really do find that thrilling!). Yes.

Orange Is the New Black

Me? I like summer because of all the TV that’s on.

I won’t go through a complete list of what I’m watching or will watch, but let’s just say it takes a lot of creative scheduling to keep up. And this Friday, June 12, when season 3 of Orange Is the New Black hits Netflix, things will get even crazier.

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger.

June 4, 2015: Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?”

I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.” While the thought itself is real, the reality is that there’s always something that can be added.

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar.

June 2, 2015: LinkedInLinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

William Vuong

"KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results." - William Vuong, Senior Marketing Manager

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