November 17, 2015: There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience.
In fact, successful e-commerce sites may represent one of the best opportunities to learn from and consider when adapting strategies. Why? Because there are a range of tactics required for building a successful e-commerce experience, particularly in the long-run.
Below are some of the areas where all B2B companies could learn from e-commerce businesses.