Archive of Content Marketing Posts

Have infographics jumped the shark? While the popularity of infographics have certainly brought new players and in some respects, diluted overall quality, a well done visualization can still be incredibly powerful for brand awareness, traffic, and link building.

We are still seeing effective infographics drive thousands of new visitors, hundreds of links, and getting opportunities to network with influential site owners in our clients respective industries.

The search engine marketing industry is no exception. While certainly biased I feel professionals in our industry put together some of the most creative infographics, that tackle compelling concepts and reach out across social networks for maximum visibility.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
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1. 86% of business technology buyers engage in some form of social activity for work purposes.

KoMarketing Associates has been writing about the value in content marketing quite a bit this year, and it is reassuring to read that other industry colleagues share a similar perspective.

Junta42 defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”  ... Read the full post

While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction. It is not uncommon to focus so much on optimizing landing pages for the conversion that the confirmation page becomes an afterthought.

In many cases, the user will get a simple “Thank You” and a whole lot of white space below the message (or worse, a broken page because the confirmation page had not been updated or tested).  ... Read the full post

In MarketingSherpa’s soon to be released 2012 SEO benchmark report, content creation is identified as the most effective SEO tactic for marketers, but it also takes the most work in development. Enter the concept of content marketing; which emphasizes the importance of developing content meant to engage and provide value to a potential target market. Content marketing can be almost perfectly aligned with B2B SEO and I’ve been writing frequently about this relationship in a series of articles online.  ... Read the full post

Lee Odden of TopRank is kicking off a weekly content marketing series with “practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.” We would recommend bookmarking the link above and tuning in periodically for updates, since it is definitely a topic important to our audience.

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An editorial calendar ensures content that’s meaningful to the people you actually want to engage with: Learn some of the ways with this post

Always a wise investment to offer value and quality to your customers, no? Content is no different.

Like all quality efforts, quality content requires preparation and planning.  ... Read the full post