July 22, 2014: If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Why?
Because, as a content marketer, I’m always looking for ways to make my content better.
Recently, however, I’ve started feeling like I have a bone to pick with these old, familiar blogging archetypes. I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example).