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Archive of Content Marketing Posts

4 Content Marketing Blogs That Can Help You Improve Your Writing

Written by Stacy Thompson April 15th, 2014

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

After I’d gotten the first two or three of these under my belt, however, I started feeling like I was missing the point of the exercise. I mean, anyone who can read a book can also write a book report. The purpose of the assignment, as I discovered, was less about verifying I’d read the book and more about putting into practice what I’d learned from the author’s style of writing in the book.


5 Insightful B2B Content Marketing Strategy Videos

Written by Ryan Young April 10th, 2014

Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility.

While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. So, give these videos a watch, or if you’re tight on time, we’ve also included a “too long; didn’t watch” (tl;dw) summary for each. Enjoy!


3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

Written by Kelsey Jones April 4th, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content.


The True Detective Approach to Content Marketing

Written by Stacy Thompson March 20th, 2014
Rust Cohle

If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years.

(Note to those of you waiting for the first season to come out on Netflix: no spoilers, I promise.)

Hailed as “the Michael Jordan of being a son of a bitch,” Rust won his way into our hearts by waxing philosophical on everything from life and death to religion and love—and the fourth dimension. While Rust’s nihilistic ruminations often came with a healthy dose of head-scratching, they never failed to deliver an equally ample portion of food for thought.


The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

Written by Derek Edmond March 3rd, 2014

Linkedin LogoThis past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so.

According to the LinkedIn blog post, influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.


3 Ways B2B Companies Can Maximize Existing Content for SEO

Written by Dennis Cohen February 18th, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.


15 of Our Favorite B2B Content Marketing Tips

Written by Ryan Young February 13th, 2014

“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and strategies all need to be in place before the content ship can sail.

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3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

Written by Stacy Thompson February 12th, 2014

webinarThis year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.

As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume. One way to do this is to attend industry-related local events, which many KoMarketing team members take advantage of on a regular basis. Another is to attend any number of online webinars, tutorials, or learning courses designed to deliver valuable insights on various topics related to online marketing.


14 B2B Blogging Best Practices from Creation to Promotion

Written by Ryan Young January 16th, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.

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While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective.

  • 91% of B2B marketers use content marketing (source)
  • 82% of B2B Marketers are increasing content production in the next 12 months (source)

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

Written by Stacy Thompson January 13th, 2014
Olympic Flag

Olympic rings

With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Many would argue, in light of the recent terrorist attacks and human rights controversies surrounding the games, this isn’t exactly cause for celebration. And they would be right.

Then again, the Olympic Movement symbolizes something much larger than just the games themselves. In fact, the intertwined Olympic rings, which represent the unity of the five inhabited continents (Africa, America, Asia, Australia, and Europe), inspire a spirit of togetherness, if only for the duration of the games.