Blog Archives: Content Marketing

February 11, 2016: Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates (anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

February 9, 2016: The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use.

Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search.

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world.

Start planning how to create video for your company now. We’ll help you get started.

What makes a good B2B video

How can a good B2B video be characterized?

February 4, 2016: A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

We had a chance to speak to Eric Bisceglia, vice president of product and marketing at Attend, for more insight into the survey results.

January 28, 2016: Oh Mean Girls, the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom.

I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit.

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs.

And no. I don’t mean writing blogs in pink text on Wednesdays.

Let’s take look at why taking the “Mean Girls” approach to writing a blog causes it to fail and how you can correct yourself before you get hit by a bus, err, I mean before you write:

January 19, 2016: For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Maybe you want to learn a new language, spend less time watching TV, or follow Tom Brady’s lead by eliminating junk food and calling avocado ice cream your dessert of choice (no thanks!).

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016.

New year's resolutions word on notebook lay on wood table,Template mock up for adding your goal.

December 15, 2015: Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical!

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014.

December 10, 2015: One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

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Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Here are five ways to generate ideas. These suggestions aren’t for a specific industry, and almost every B2B marketing professional should be able to find inspiration through these locations.

December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year.

B2B Marketing Budgets

But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

December 3, 2015: There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint.

But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic.

Just because it’s been 25 years (twenty-five years??) since the McCallisters left Kevin in the attic and hopped a plane to Paris doesn’t mean the movie is any less quality. It’s timeless. And it’s chock-full of valuable lessons that can be applied to pretty much anything.

Including content marketing.

Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities:

December 1, 2015: It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way.

Silhouette of young person jumping over the mountains at sunset

While we’ve all seen statistics that highlight marketers’ top content challenges, I wanted to take some time to reflect on the past year and share some of the biggest challenges we have faced here at KoMarketing with regards to content marketing (and of course, how we overcame these hurdles).

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they were on the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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