Archive of Content Marketing Posts

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.

Not only can an infographic explain the value of content marketing, but also illustrate tactical recommendations associated to the B2B marketers’ strategy with content development initiatives.

The following is a small compilation of graphics including insight into testing and building successful content, as well as some startling statistics related to content marketing initiatives. Feel free to use the list below to jump to various infographics of interest and make sure to check out our original compilation of content marketing infographics as well.  ... Read the full post

• Understanding the Content Marketing Explosion
• The Anatomy of Content Marketing: The Heart of Online Success
• How Do Colors Affect Purchases?
• Slideshare: The Quiet Giant of Content Marketing
• The Complete Guide to Successful Landing Pages
• Website Testing: Move Beyond the Landing Page
• 22 Ways to Create Compelling Content When You Don’t Have a Clue
• The History of Content Marketing | Corporate Storytelling is Not New

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of the author will appear alongside applicable web information. The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content.

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.  ... Read the full post

Have infographics jumped the shark? While the popularity of infographics have certainly brought new players and in some respects, diluted overall quality, a well done visualization can still be incredibly powerful for brand awareness, traffic, and link building.

We are still seeing effective infographics drive thousands of new visitors, hundreds of links, and getting opportunities to network with influential site owners in our clients respective industries.

The search engine marketing industry is no exception. While certainly biased I feel professionals in our industry put together some of the most creative infographics, that tackle compelling concepts and reach out across social networks for maximum visibility.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
 ... Read the full post

1. 86% of business technology buyers engage in some form of social activity for work purposes.

KoMarketing Associates has been writing about the value in content marketing quite a bit this year, and it is reassuring to read that other industry colleagues share a similar perspective.

Junta42 defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”  ... Read the full post

While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction. It is not uncommon to focus so much on optimizing landing pages for the conversion that the confirmation page becomes an afterthought.

In many cases, the user will get a simple “Thank You” and a whole lot of white space below the message (or worse, a broken page because the confirmation page had not been updated or tested).  ... Read the full post

In MarketingSherpa’s soon to be released 2012 SEO benchmark report, content creation is identified as the most effective SEO tactic for marketers, but it also takes the most work in development. Enter the concept of content marketing; which emphasizes the importance of developing content meant to engage and provide value to a potential target market. Content marketing can be almost perfectly aligned with B2B SEO and I’ve been writing frequently about this relationship in a series of articles online.  ... Read the full post

Lee Odden of TopRank is kicking off a weekly content marketing series with “practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.” We would recommend bookmarking the link above and tuning in periodically for updates, since it is definitely a topic important to our audience.

 ... Read the full post

An editorial calendar ensures content that’s meaningful to the people you actually want to engage with: Learn some of the ways with this post

Always a wise investment to offer value and quality to your customers, no? Content is no different.

Like all quality efforts, quality content requires preparation and planning.  ... Read the full post