Leunig’s Bistro & Cafe, Burlington, VT
A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation. Considering it was 91 degrees that Saturday, a new June 1st record for that part of the state, and the fact that I’m eight months pregnant, there was little I could (or wanted) to do other than to sit inside and eat.
So that’s what we did. For 48 beautiful hours, we enjoyed Burlington’s culinary delights from the comfort of air-conditioned cafes, coffee houses, restaurants, and basement lounges. On our way home, as I waved goodbye to the Ben & Jerry’s ice cream factory, I got to thinking about the smorgasbord we’d inhaled over the weekend (everything from seitan pot pie and steamed kale to crispy eggplant napoleon and haricots verts to oatmeal pancakes and sesame tofu scram). Arguably, there was no rhyme or reason to the foods we ate (unless you count local cheeses of Vermont and Bing cherry compote as reason to keep on eating!), but, somehow, all of the various styles and cuisines blended together perfectly.
When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. Forbes calls this the “complete content dining plan” with a goal of “not only [motivating] consumers to come to your ‘content restaurant,’ but to keep them coming back and to bring other people with them.”
Let’s look at a few ideas about how this might work: ... Read the full post