Blog Archives: Content Marketing

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

Evernote

Evernote

November 11, 2014: I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting.

iceberg

But even haters like me have to admit that Hemingway’s writing style is pretty impressive. What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, underlying themes (i.e., what’s not written on the page).

November 6, 2014: FRESH B2B STATSOne thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

October 21, 2014: With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring.

Halloween Candy

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. While I had a number of connections that came to mind, I’ve narrowed it down to five. Hopefully, some of my memories will help you draw some connections between Halloween and your career, as well!

October 14, 2014: scary-bootcamp-manLast week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard, the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content.

No, Nick did not resemble this scary drill sergeant man. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them.

October 6, 2014: According to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs, there is more to content strategy than just implementation. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.

Report findings showed that that only 35% of survey respondents had a documented content marketing strategy, which in turn has led to more effective content marketing programs. 60% of respondents who had actual documentation rated their strategy as highly effective, versus only 32% of those who had no documented strategy (or no strategy at all).

September 25, 2014: back-to-schoolI am not a native New Englander. But, with six years of living in the Boston area under my belt, I’ve pretty much become accustomed to the parking lot that is any of the major highways during rush hour.

Traffic gets especially bad around this time of year, when school buses start popping up around every corner. I’ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing because it provides the opportunity to brainstorm blog topics (really!).

September 22, 2014: The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge.

Inbound 2014 - A Marketer's Rock Concert! #Inbound14 #Marketing

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space.

September 11, 2014: As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred.

Confused Writer

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience.

August 28, 2014: B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.

It’s Not Original

b2b problemsBecause they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. However, it’s important to remember that those you are trying to reach from a B2B perspective are consumers as well, just in a business sense.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

silvina-el-baba

"KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives." - Silvina El Baba, Senior Manager, Web Marketing, EFI

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