Blog Archives: Content Marketing

December 16, 2014: Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.

Chart: What Content Sources Do Customers Trust?

Q. What do you think is generally higher quality?

What content sources do customers trust?

Articles found in printed publications ranked higher in perceived quality than those generated online. Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

December 11, 2014: FRIENDLY REMINDER: Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life.

The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer.

iStock_000005055416Small

December 9, 2014: With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following:

93% of B2B marketers use content marketing (Content Marketing Institute)

82% of marketers who blog see a positive ROI for their inbound marketing (HubSpot)

70% of B2B marketers are creating more content than they did one year ago (Content Marketing Institute)

60% of marketers create at least one piece of content each week (eMarketer)

58% of B2B marketers plan to increase their content marketing budget (Top Rank Blog)

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep.

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

Evernote

Evernote

November 11, 2014: I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting.

iceberg

But even haters like me have to admit that Hemingway’s writing style is pretty impressive. What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, underlying themes (i.e., what’s not written on the page).

November 6, 2014: FRESH B2B STATSOne thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

October 21, 2014: With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring.

Halloween Candy

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. While I had a number of connections that came to mind, I’ve narrowed it down to five. Hopefully, some of my memories will help you draw some connections between Halloween and your career, as well!

October 14, 2014: scary-bootcamp-manLast week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard, the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content.

No, Nick did not resemble this scary drill sergeant man. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them.

October 6, 2014: According to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs, there is more to content strategy than just implementation. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.

Report findings showed that that only 35% of survey respondents had a documented content marketing strategy, which in turn has led to more effective content marketing programs. 60% of respondents who had actual documentation rated their strategy as highly effective, versus only 32% of those who had no documented strategy (or no strategy at all).

September 25, 2014: back-to-schoolI am not a native New Englander. But, with six years of living in the Boston area under my belt, I’ve pretty much become accustomed to the parking lot that is any of the major highways during rush hour.

Traffic gets especially bad around this time of year, when school buses start popping up around every corner. I’ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing because it provides the opportunity to brainstorm blog topics (really!).

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Alexis Karlin

"Working with KoMarketing was more like a partnership as supposed to just another consulting project. We learned a lot from KoMarketing, while excelling in all aspects of SEO for our website. If your looking for a hard working, dedicated team, KoMarketing is a partnership you won't regret." - Alexis Karlin, Digital Marketing Specialist Neolane (Acquired by Adobe)

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