Archive of Universal Search Posts

I am a self-admitted fan of celebrity gossip. I don’t know how it happened or when it happened but I have been sucked in and I can’t get out. Needless to say on Monday I was skimming through the various ‘entertainment’ blogs and I came across a few stories on how John Mayer Googles himself every morning and how he responded to the accusation. A lot of the authors were making fun of him but I don’t blame the guy one bit.

Derek and I attended a SEMNE event last night where Greg Jarboe of SEO-PR spoke on Universal search and in particular video. He discussed not only YouTube but the increased frequency of YouTube and other videos showing up in Google search results. He also provided us with a statistic that really caught my attention:

In September, YouTube was the 3rd leading search engine with over 1 million searches (ComScore Data)

First of all, I had no idea that many people were searching in YouTube. Second, with 1 million searches on YouTube, 5 billion searches on Google, and the advent of universal search, I don’t think the question is ‘Should I use video?’ but instead ‘How do I use video?‘.