Archive of Tutorials Posts

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing  ... Read the full post

I was recently providing training to a client so that they could manage their own Pay Per Click (PPC) advertising program.   In order to give them something to use as a reference, I created a “PPC Checklist” for them.

The primary factors in determining what I recommended to them were:

1. They are currently only using Google AdWords.
2. They are not using any automatic bid management software
3. The person responsible for managing the PPC program has limited time to dedicate to daily management
4. The level of advertising spend is relatively low (in the single-digit $$thousands)
 ... Read the full post

Launched earlier this month, the DiggBar enables people to share and Digg with a browser-based toolbar. DiggBar brings functionality that once was only inherent to users on Digg.com to the traditional web user, including reviewing comments, finding related content and sharing Digg submissions through Twitter and Facebook.

For a general DiggBar overview and thoughts on why this new Digg functionality may be valuable, I’ve written an initial post here.

This post provides a guide to DiggBar functionality and background on recent developments, discussions and updates.  ... Read the full post

Yesterday I wanted to forward a link to someone that Chris Winfield posted on Twitter. I knew I “retweeted” the update some time ago but after clicking through a few pages of my Twitterstream to find that retweet, I also knew there had to be a better way to do this.

 ... Read the full post

(After you read this article, consider using our free Keyword List Generator to build large lists of target keywords and/or negative keywords.)

Every search engine advertiser should be using negative keywords in their Pay Per Click (PPC) campaigns and/or Ad Groups. Negative keywords are words and phrases that you do not want searchers to associate with your products and services (see Google’s AdWords blog for some high-level information about negative keywords).

When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query.  ... Read the full post

In a post on our blog in late August this year (2007), Derek did a fantastic job of laying out ways to make Google work for you (instead of you working “for” Google).  In that post Derek referenced Google Alerts and how to use this service …

I thought it would be fun to give people a list of some specific ways to use Google Alerts on a daily basis.  While these techniques can be used by any online marketer, the tactics listed below are especially useful for B2B marketers (and we specialize in B2B SEO and online marketing )…  ... Read the full post

The folks at Closed Loop Marketing have a comprehensive post on optimization techniques for your blog strategy, covering everything from feed optimization to blog structure to posting techniques. While these recommendations all provide excellent opportunities for enhancing the user experience and getting visibility in relevant communities and locations, would-be bloggers need to consider how search engines like Google and Yahoo will react when they reach the blog and how their blog content will be crawled, understood and indexed.  ... Read the full post

KoMarketing Associates is proud to announce the first release of our free online marketing & search engine marketing guides!

I personally am excited about having these resources available for everyone out there to use. Here are some things you should know about the guides (and then they are each listed below):

• The guides are in their infancy, and we are planning on making these guides “living documents” that we will continually update. And, if you have any thoughts or suggestions, please comment directly on this post.

• The information provided in the guides ranges from beginner-level to advanced.
 ... Read the full post

FeedBurner (which was recently acquired by Google – congrats) has many great features, reporting tools, and customizable options to fulfill all of your RSS feed subscriber’s needs. Today I’d like to discuss the FeedFlare functionality. To get to the FeedFlare portion of your FeedBurner account, simply log in to your account and go to the optimize tab. FeedFlare will be in the left nav, under “Services”.

 ... Read the full post

It seems like forever since Google first announced a Sitemaps program for webmasters; allowing the website owner to submit their web addresses to Google for indexing and crawling. Sitemaps has since evolved into a suite of Google services and tools – Google Webmaster Central, which allows webmasters to better understand how their site performs and is viewed by the search engine as well as diagnostic and reporting tools designed to aid the website owner in addressing issues and resolving problems. This post is meant to provide an overview of Google Webmaster Central, highlighting how to use the service and specific functionality many of our clients have found valuable in their search engine marketing efforts.  ... Read the full post