Archive of Tutorials Posts

Every search engine advertiser should be using negative keywords in their Pay Per Click (PPC) campaigns and/or Ad Groups. Negative keywords are words and phrases that you do not want searchers to associate with your products and services (see Google’s AdWords blog for some high-level information on this topic).

When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query.

In a post on our blog in late August this year (2007), Derek did a fantastic job of laying out ways to make Google work for you (instead of you working “for” Google).  In that post Derek referenced Google Alerts and how to use this service …

I thought it would be fun to give people a list of some specific ways to use Google Alerts on a daily basis.  While these techniques can be used by any online marketer, the tactics listed below are especially useful for B2B marketers (and we specialize in B2B SEO and online marketing )…

The folks at Closed Loop Marketing have a comprehensive post on optimization techniques for your blog strategy, covering everything from feed optimization to blog structure to posting techniques. While these recommendations all provide excellent opportunities for enhancing the user experience and getting visibility in relevant communities and locations, would-be bloggers need to consider how search engines like Google and Yahoo will react when they reach the blog and how their blog content will be crawled, understood and indexed.

KoMarketing Associates is proud to announce the first release of our free online marketing & search engine marketing guides!

I personally am excited about having these resources available for everyone out there to use. Here are some things you should know about the guides (and then they are each listed below):

• The guides are in their infancy, and we are planning on making these guides “living documents” that we will continually update. And, if you have any thoughts or suggestions, please comment directly on this post.

• The information provided in the guides ranges from beginner-level to advanced.

FeedBurner (which was recently acquired by Google - congrats) has many great features, reporting tools, and customizable options to fulfill all of your RSS feed subscriber’s needs. Today I’d like to discuss the FeedFlare functionality. To get to the FeedFlare portion of your FeedBurner account, simply log in to your account and go to the optimize tab. FeedFlare will be in the left nav, under “Services”.

It seems like forever since Google first announced a Sitemaps program for webmasters; allowing the website owner to submit their web addresses to Google for indexing and crawling. Sitemaps has since evolved into a suite of Google services and tools - Google Webmaster Central, which allows webmasters to better understand how their site performs and is viewed by the search engine as well as diagnostic and reporting tools designed to aid the website owner in addressing issues and resolving problems. This post is meant to provide an overview of Google Webmaster Central, highlighting how to use the service and specific functionality many of our clients have found valuable in their search engine marketing efforts.