Archive of Spam Posts

Recently, the local team and a seemingly untouchable coach’s image were slightly tainted when they scoffed at the system and decided to violate specific NFL rules, in an unending quest to finish at the top.

(AP Photo/Winslow Townson)

There are many similarities that can be drawn from the competitive nature of professional sports and the world of search engine optimization, particularly for the most competitive keyword rankings and profitable online industries. The potential for significant reward plus a system that can be analyzed and interpreted equals the temptation for manipulation and exploitation (or maybe just a tweak or a bend here and there). So if you’re working in these places (or even less competitive markets) and want to learn from (arguably) one of the best coaches in the business, here are some things to consider:

To an extent, the idea that a required percentage of keywords (keyword density) within a web page is a misnomer. While it is important to incorporate keywords within strategic placement on the applicable web page, making certain that “XX%” of your page content contains a specific keyword inference is a debatable factor, in terms of the impact on keyword rankings in search engines. Different keywords will require different levels of keyword-rich content when it pertains to search engine rankings, and this depends on a variety of factors such as the competitive search environment and the relationship amongst existing material online that currently is associated to a given keyword. That being said, there are a few surefire ways NOT to incorporate a keyword strategy into page content, and while it may seem obvious what not to do, it’s never surprising to find someone out there that is doing it (or considering it).

Conilogue Automotive does not appear #1 in Google for “conilogue automotive“, their brand name, but they are #1 in Yahoo, MSN and Ask. We found this gem while performing inbound link checks on a client’s competitor the other day. Does that mean that they are just having a difficult time obtaining inbound links and quality content for purposes of Google search rankings?

At first glance, the immediate conclusion is that they only have an image on the home page and no text content for purposes of understanding what is supposed to be on the page.