Archive of Social Media Strategies Posts

While researching social media best practices I came across this infographic on CMO.com, created by 97th Floor that I thought I would share with our audience.  ... Read the full post

The other day a friend forwarded a message from an SEO professional questioning the reason their company set up and was developing social media profiles.

The person argued that since most of the links created via social media were “nofollow‘” there was no benefit to incorporating these tactics in an SEO strategy.

For search engine marketers, social media strategies are much more than a just method for securing direct links through submissions, posts, and updates. Here are five reasons social media should be a part of your SEO strategy.  ... Read the full post

Guest Author

Lilia Shirman Managing Director, The Shirman Group Author: 42 Rules for Growing Enterprise Revenue Twitter: @B2BGuru; Blog: Revenue Orchard

I had the pleasure of moderating a recent SVAMA discussion about the use of social media for generating B2B leads. The panel included three veterans of social media: Brian Halligan (CEO of the award-winning marketing software startup, HubSpot, and new author of Inbound Marketing), Mike Linton (most recently the Chief Marketing Officer at eBay and formerly the CMO at Best Buy), and Zack Urlocker (Vice President of Lifecycle Marketing at Sun Microsystems).  ... Read the full post

What do I always tell clients, family, friends, cocktail party-goers (whose eyes glaze over as they get the answer), etc. when they ask about how social media can really benefit a non-consumer-products company (i.e. B2B social media)?

Build relationships.  Strengthen relationships.  Be genuine.  Add value.

I always add something like “social media can help with driving traffic to your site and building links for SEO, but that isn’t the main goal.” (clients seem to enjoy this; friends, family, cocktail-party-goers – not so much).

And I believe it when I say it – and I believe it now.  ... Read the full post

Tuesday, a client asked me how Twitter might integrate into their SEO strategy. Here is part of my answer, paraphrased:

Twitter helps …as a function of our link building efforts. Twitter will help us (build) relationships with bloggers and site owners who may be interested in linking …an additional benefit is that both the profile and individual updates (may) get indexed in search. As a result, there are opportunities for both to rank for various keywords (the brand for the former and long-tail keywords for the latter).

 ... Read the full post

As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit, I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week.

What I found was an impressive collection of quotes, ideas and links from those in attendance and presenting at IMS09. Hopefully, you’ll agree  ... Read the full post

What are you doing to establish trust in your personal or company brand today? Trust is a core component of a successful social media strategy. Without it, your promotional efforts may fall flat and your message often goes unheard or unread.

How do you establish trust online? One way is to help other colleagues in their endeavors online as well.

Unfortunately, trust is not established overnight. It’s going to take time, development and sound execution in order to be successful. That said, there are little things the online marketer can start doing today to get the ball rolling.  ... Read the full post

This September I’m excited to be moderating a panel on B2B Social Communications in coordination with the Business Development Institute. This half-day conference will feature the best B2B case studies from leading organizations and interactive roundtable discussion groups focused on specific topics related to B2B social communications.

The event will feature case studies from BtoB Magazine, Pitney Bowes, SAP, Deloitte Services LP, DuPont, IBM, Hubspot, Intuit, and Waggener Edstrom Worldwide.  ... Read the full post

Here at KoMarketing, we have always asserted that Social Media Marketing is a long-term effort.  But, there are often impatient executives waiting to hear what results have been generated from their (reluctant) investment.

We may all have different definitions of what constitutes success, but, in your opinion, how long should it take to see the first positive results from Social Media Marketing that can be shown to the executive team?

Last night I read via Search Engine Land of Bing’s announcement that they are beginning to integrate real time data into search results.

Starting with some of the more prominent and prolific Twitterers (“a few thousand people to start, based primarily on their follower count and volume of tweets”), Bing users will be able to search names in association with Twitter to see their latest Tweets come up in real time.

Example of Kara Swisher’s twitterstream in search results:
 ... Read the full post