Archive of Social Media Strategies Posts

Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing pages through form field changes, layout and design enhancements, and offer/asset development.

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There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
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1. 86% of business technology buyers engage in some form of social activity for work purposes.

Summer is winding down, school is back in session, and business owners are assessing where they are with respect to B2B search engine marketing goals in 2011. Hopefully you’re coming back from the long weekend with renewed vigor and ambition, and well ahead of plans and goals for the year.

One of the content marketing opportunities we find important to reassess, and potentially kickoff if there has been a delay, is a B2B blogging strategy. Not certain why? Here are ten reasons why developing a B2B blogging strategy could be important for achieving your goals with SEO this year and beyond.  ... Read the full post

After shopping for a car this past week, one of the sales people we met sent me a “thank you” email for stopping into the dealership. After reading the email, I realized it was an automated template, most likely auto-generated given the time it was received.

In my opinion, “canned” messages and responses decrease the likelihood an informed (dare I say educated?) customer will buy or react. An automated reply can take away from a personal connection trying to be built and detract from the overall experience.  ... Read the full post

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented marketers and organizations.  ... Read the full post

We receive a lot of questions about our “search engine marketing process”. For KoMarketing Associates, our search engine marketing process, revolves around a comprehensive search engine marketing plan. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization.

Even though these solutions can be handled separately, there is tremendous value in the integration of all three, and in coordination with the organizations’ marketing program in general.  ... Read the full post

This past weekend, Hitwise, via Computerworld, announced that Facebook grabbed 8.93% of all U.S. visits between January and November 2010. That makes the social networking site the top destination in 2010. What is unprecedented and eye opening is that Facebook succeeded in beating out Google, which slipped to the No. 2 position with 7.19% of all visits.

Source  ... Read the full post

2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well.  ... Read the full post