With search engine optimization being one of the most effective tactics for the B2B marketer, budgeting for SEO will certainly remain available in 2012. That said, with almost no barrier to entry and a limited industry standards, choosing an SEO vendor can be a precarious proposition.
While it does not surprise us to find a lack of quality information about SEO when meeting new prospects, this certainly becomes troubling when that organization has been burned by a bad SEO relationship in the past. Misconceptions and SEO fraud hurt the industry in general, evidenced recently in a fewmainstreamexamples.
If your organization is looking for the right SEO partner, or you know of one that is, here is a list of questions to consider when interviewing the prospective vendor. Hopefully this will help your organization avoid SEO fraud and build a foundation for an effective SEO partnership moving forward. ... Read the full post
A few weeks back I wrote a post examining Google Encrypted Search, the impact on SEO benchmarking thus far, and key action items for B2B marketers.
With a full month under our belts, it seemed appropriate to revisit how this change has impacted SEO reporting in November and through the first six weeks.
We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice.
This development is particularly troublesome for B2B internet marketers as we are immersed in the data that impacts lead generation initiatives. Every bit of website traffic information can help.
This past week, a client inadvertently removed a customization towards how they used sub-domains. Essentially, a web visitor could type in any sub-domain and access the primary site.
So the following hypothetical examples would all render the same content: ... Read the full post
Summer is winding down, school is back in session, and business owners are assessing where they are with respect to B2B search engine marketing goals in 2011. Hopefully you’re coming back from the long weekend with renewed vigor and ambition, and well ahead of plans and goals for the year.
One of the content marketing opportunities we find important to reassess, and potentially kickoff if there has been a delay, is a B2B blogging strategy. Not certain why? Here are ten reasons why developing a B2B blogging strategy could be important for achieving your goals with SEO this year and beyond. ... Read the full post
KoMarketing Associates has been writing about the value in contentmarketing quite a bit this year, and it is reassuring to read that other industry colleagues share a similar perspective.
Junta42 defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ... Read the full post
Build links and expand search presence by leveraging your company’s mobile app.
We are certainly not recommending building a mobile app for link building purposes; a good quality app can be quite pricey and should have value beyond SEO. However, if your company already has an app or is in the process of building one, below are 6 ways you can leverage the app for SEO. ... Read the full post
Lee Odden of TopRank is kicking off a weekly content marketing series with “practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.” We would recommend bookmarking the link above and tuning in periodically for updates, since it is definitely a topic important to our audience.
Last week Search Engine Land released its “Periodic Table Of SEO Ranking Factors“. It is a great resource to bookmark and reference. A primary reason for Search Engine Land (SEL) to create this was in the acknowledgment of the difficulty traditional marketers and site owners have in understanding search engine optimization (SEO).
Via SEL: it’s [SEO] too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not.
It is true that many talented marketers still feel that SEO only consists of short-sighted tactics and algorithm chasing. That is just not the case and other organizations have used similar charts, visualizations, and graphics to help illustrate. ... Read the full post
We receive a lot of questions about our “search engine marketing process”. For KoMarketing Associates, our search engine marketing process, revolves around a comprehensive search engine marketing plan. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization.
Even though these solutions can be handled separately, there is tremendous value in the integration of all three, and in coordination with the organizations’ marketing program in general. ... Read the full post
