Earlier this week a prospect called KoMarketing Associates. They were frustrated that they could not find a search engine marketing firm interested in their small business. They could not understand why so many companies had no interest helping a new company get their SEM strategy started.
When I explained to the caller that KoMarketing Associates works primarily with B2B companies and organizations, I was met with the following reply: ... Read the full post
The other day a group of colleagues were discussing SEO strategy with the owner in the software business. The individual was looking for ways to refine the website’s visibility in search engines.
As the discussion unfolded, it became apparent that the website did not have a significant SEO problem. ... Read the full post
The other day a B2B company called inquiring about our SEO services. While our services where not a good fit in this specific circumstance, a distinct challenge surfaced that’s worth writing about.
The company was interested in gaining visibility for broad keywords (unrelated example: “packaging manufacturer”) but only served a specific regional market (such as “packaging manufacturer in Boston”)
B2B organizations focused in a local or regional market will find difficulty creating an SEO campaign for broad-based keyword strategies. A few possible reasons: ... Read the full post
A common question about keyword research and the Google keyword tool is whether to ignore keyword opportunities that list “not enough data” for global and local search volume estimates.
The answer is NO; the misconception is that “not enough data” means “no one is searching for this keyword”, which in many cases will be far from the truth. ... Read the full post
At the foundation of an search engine optimization campaign are keywords. Google’s free keyword tools can be an important tool for uncovering opportunities, but it’s not always as simple as just finding a keyword and placing it on a page.
This post is designed to offer background and recommendations for identifying keywords and applying them to an SEO strategy, in coordination with the use of Google keyword tools. ... Read the full post
The other day a friend forwarded a message from an SEO professional questioning the reason their company set up and was developing social media profiles.
The person argued that since most of the links created via social media were “nofollow‘” there was no benefit to incorporating these tactics in an SEO strategy.
For search engine marketers, social media strategies are much more than a just method for securing direct links through submissions, posts, and updates. Here are five reasons social media should be a part of your SEO strategy. ... Read the full post
An often overlooked component of keyword research is in understanding the type of content Google believes will satisfy a searcher’s intent, when displaying results for a particular search query.
Even if you’ve done the keyword research, and applied keywords to content, there’s never a guarantee that the page will resonate in search engine results. One of the reasons may be because the content is not be relevant enough to the subject matter objectives Google believes appropriate.
While discussing SEO ranking factors with a class at Boston University Metropolitan College, we came across a great example. ... Read the full post
As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.
There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!
Background: If you don’t know about this development, here is Google’s video explaining the change:
In my opinion, Google personalized search could very well be the best thing to happen to the SEO industry since…well…since Google itself. While there certainly will be discussions on privacy, here are four reasons why I think personalized search will change the SEO industry for the better.
