Archive of Link Building Posts

With all of the talk lately about paid-links, PageRank reductions and nofollows I have started to wonder “what is the REAL value of a link?”. I spend countless hours finding linking opportunities for clients, instilling in them the importance of backlinks and when it comes right down to it, I honestly don’t know the definitive answer to that question.

• Is a nofollowed link that drives traffic more or less valuable than a search friendly link that doesn’t?

• Is a link from a large trusted website better than a link from a smaller more relevant one?