Archive of Google Posts

Google’s March 1st Terms Associate Mobile Number and Profile Account

Google announced yesterday that their privacy policies and terms of service would be altered as of March 1, 2012. There have been many articles on this topic, but I’d like to look at the issues surrounding the mobile relationship in this new policy. With these changes, specifically ones relating to mobile devices, I wanted to dig deeper into what was actually happening. Being from the search and business development world for 10+ years, I’m often curious and sometimes skeptical on rolling changes to an existing privacy policy. While I appreciate Google creating a “new main policy” that covers multiple products and creating a “beautifully simple” user experience, I ask myself, to what end?  ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video that highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.  ... Read the full post

A few weeks back I wrote a post examining Google Encrypted Search, the impact on SEO benchmarking thus far, and key action items for B2B marketers.

With a full month under our belts, it seemed appropriate to revisit how this change has impacted SEO reporting in November and through the first six weeks.

Some quick summary points:  ... Read the full post

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice.

This development is particularly troublesome for B2B internet marketers as we are immersed in the data that impacts lead generation initiatives. Every bit of website traffic information can help.

 ... Read the full post

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.  ... Read the full post

This past week the Google Webmaster Central Blog had a good FAQ-style post on Google’s treatment of 404 error pages. It is worth the read as the post addresses common questions site owners have regarding 404 error pages, and the impact on search engine optimization.

 ... Read the full post

I guess it had to happen sooner or later — malware has found its way into the exploding mobile app market for Google’s open source Android OS that has been touted many times as the iPhone killer of the smartphone market.  ... Read the full post

It has been hard to attribute usability and design and their impact on search engine optimization. Anecdotal evidence has suggested that good design and usability improves the likelihood people will find valuable content within your website. Hopefully these visitors will link to your resources because they present well and offer value to their audience.

But good design is subjective. We’ve seen thousands of pretty ugly, confusing, and low-valued websites achieve very solid keyword rankings in the past.  ... Read the full post

One of the more interesting story-lines from my trip to SMX East came from Google’s Baris Gultekin, Group Product Manager for Google AdWords, presenting an in-depth look at Google’s keyword research tools. The highlight being the recently revamped AdWords keyword tool.

We have not liked the redesigned tool since it launched; switching to the old interface regularly. It was a disappointment when Google took the old interface away for good.

Apparently we weren’t in the minority.  ... Read the full post