Once B2B Marketers realize the critical need for content to support online initiatives, it is easy to get so entrenched in creation that the marketing of that content is overlooked.
There is an adage in the Internet marketing space that “content is king” or “build it and they will come“. The unfortunate truth is that content still needs to be marketed to achieve visibility. Gary Vaynerchuk hit the nail on the head when he was quoted saying,
“Content is king but marketing is queen and the queen runs the household.”
How does the B2B marketer develop content and also create marketing strategies for bringing visibility of that content to their target audiences online? The answer lies in search engine marketing and social media strategies. ... Read the full post
Last weekend KoMarketing Associates was a small business sponsor for WordCamp Boston, a one-day conference where “almost 500 WordPress Beginners, Enthusiasts, Developers, Designers, Users and Volunteers came together…for a day of learning and community.”
This was my first WordCamp (which are informal, community-organized events that allow WordPress users and developers to meet and collaborate) and it was a great experience. WordCamps are held across the globe, and many of the people I talked to had been to several in the past.
As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit, I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week.
What I found was an impressive collection of quotes, ideas and links from those in attendance and presenting at IMS09. Hopefully, you’ll agree ... Read the full post
This September I’m excited to be moderating a panel on B2B Social Communications in coordination with the Business Development Institute. This half-day conference will feature the best B2B case studies from leading organizations and interactive roundtable discussion groups focused on specific topics related to B2B social communications.
The event will feature case studies from BtoB Magazine, Pitney Bowes, SAP, Deloitte Services LP, DuPont, IBM, Hubspot, Intuit, and Waggener Edstrom Worldwide. ... Read the full post
The last session I attended on Day 2 of SES San Jose was “The BuyerSphere Project: Understanding B2B Buyer Patterns“. The session objective was to review research and insights gleaned from Enquiro’s B2B research initiative: “The BuyerSphere Project“.
Gord Hotchkiss, Enquiro, on the BuyerSphere Project in advance of SES San Jose 2009 ... Read the full post
I’m excited to announce that I will be providing coverage of SearchEngineStrategies San Jose 2009, August 11-13 as a guest blogger for aimClear. It should be a great experience and great conference with over 70 sessions covering every angle of the search engine marketing industry.
aimClear bloggers will post articles, videos, and pictures to highlight critical takeaways from sessions they attend. We’ll also add the dimension of pre-scheduled Twitter coverage for select panels each day, allowing our readers to “tune-in” real-time and even contribute questions during sessions’ Q&A.
Content Management Systems definitely make managing a website’s content easier. But not all CMS platforms help you keep up with the fast pace of improving your Search Engine Optimization (SEO) efforts.
I will be hosting a free Webinar, along with Dave Crouch of ten24 Website Solutions, that will highlight features you should look for in a CMS that allow for maintaining SEO best practices and that help make content & structural changes to a website easier.
It was disappointing to not be able to attend SMX Advanced as a result of scheduling conflicts but we’re appreciative of the coverage (and time commitment) from others who made it possible.
Search Engine Land has two posts collecting all of the details:
As part of SEMPO’s Boston Working Group, I want to help spread the word about 2 upcoming events (make sure to scroll down to see the Google Universal Search event!):
Event 1 – Networking (learn from others & make connections!)
Donohue’s Bar 87 Bigelow Ave
Watertown, MA 02472
617-924-4900
This meeting will be a purely networking event. Connect with people who have the similar interest in search marketing yet experience levels tend to vary. Who knows you may find your next client, employee, employer, or mentor at this meeting. ... Read the full post
