Archive of Blogging Posts

Summer is winding down, school is back in session, and business owners are assessing where they are with respect to B2B search engine marketing goals in 2011. Hopefully you’re coming back from the long weekend with renewed vigor and ambition, and well ahead of plans and goals for the year.

One of the content marketing opportunities we find important to reassess, and potentially kickoff if there has been a delay, is a B2B blogging strategy. Not certain why? Here are ten reasons why developing a B2B blogging strategy could be important for achieving your goals with SEO this year and beyond.  ... Read the full post

An editorial calendar ensures content that’s meaningful to the people you actually want to engage with: Learn some of the ways with this post

Always a wise investment to offer value and quality to your customers, no? Content is no different.

Like all quality efforts, quality content requires preparation and planning.  ... Read the full post

Here is a video tutorial from the WordPress Training Blog that we have passed along to a few people inquiring on how writing a blog post in WordPress. Feedback has been quite positive so we wanted to share it with our readers.  ... Read the full post

2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well.  ... Read the full post

Last weekend KoMarketing Associates was a small business sponsor for WordCamp Boston, a one-day conference where “almost 500 WordPress Beginners, Enthusiasts, Developers, Designers, Users and Volunteers came together…for a day of learning and community.”

http://www.flickr.com/photos/kgrocki/ / CC BY-NC-SA 2.0

This was my first WordCamp (which are informal, community-organized events that allow WordPress users and developers to meet and collaborate) and it was a great experience. WordCamps are held across the globe, and many of the people I talked to had been to several in the past.  ... Read the full post

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing  ... Read the full post

There are times when an online marketing initiative’s results seem to plateau. Ideas grow stale, ambition and motivation might wan or it seems like all of the opportunities have been covered. This happens in every online strategy, be it SEO, PPC, blogging, and building a presence in social media.

More importantly, this doesn’t just happen with unsuccessful strategies. Productive online marketing initiatives need the occasional refresh to keep things moving in the right direction.

Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall”.  ... Read the full post

It happens to the best of us.  You want to write a blog post.  You are ready to write a blog post.  You start to write…and then it happens; You draw a blank.  You have nothing to write about.

When blogging isn’t your primary job it can be tough to a) find the time to post and b) find a topic to write about.  It happens to me, it happens to my friends and it happens to my clients.  The great thing is there are ’easy ways out’ for the times you just can’t write.  ... Read the full post

There are a lot of questions when someone starts a new blog. In addition to defining objectives and success metrics for the initiative, simple concerns on how to actually write a blog post arise as well.

This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past.  ... Read the full post

Related Content: Corporate Blogging Strategy Services | 12 Tips for Writing Better Blog Posts

Why 27?

Because, after hours and hours of searching, and using Google Alerts for months, that is how many worthwhile articles I have found regarding Blogging ROI so far. I’m sure there are more out there, and I hope that if you know of an additional resource that you will provide that as a comment to this post.

Why have I looked so hard for resources about this topic? Because getting marketers and C-level executives to put corporate blogging on the front burner is so darn difficult.  ... Read the full post