Archive of Blogging Posts

Last weekend KoMarketing Associates was a small business sponsor for WordCamp Boston, a one-day conference where “almost 500 WordPress Beginners, Enthusiasts, Developers, Designers, Users and Volunteers came together…for a day of learning and community.”

http://www.flickr.com/photos/kgrocki/ / CC BY-NC-SA 2.0

This was my first WordCamp (which are informal, community-organized events that allow WordPress users and developers to meet and collaborate) and it was a great experience. WordCamps are held across the globe, and many of the people I talked to had been to several in the past.

As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.

There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!

Internet Marketing  ... Read the full post

There are times when an online marketing initiative’s results seem to plateau. Ideas grow stale, ambition and motivation might wan or it seems like all of the opportunities have been covered. This happens in every online strategy, be it SEO, PPC, blogging, and building a presence in social media.

More importantly, this doesn’t just happen with unsuccessful strategies. Productive online marketing initiatives need the occasional refresh to keep things moving in the right direction.

Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall”.  ... Read the full post

It happens to the best of us.  You want to write a blog post.  You are ready to write a blog post.  You start to write…and then it happens; You draw a blank.  You have nothing to write about.

When blogging isn’t your primary job it can be tough to a) find the time to post and b) find a topic to write about.  It happens to me, it happens to my friends and it happens to my clients.  The great thing is there are ’easy ways out’ for the times you just can’t write.  ... Read the full post

There are a lot of questions when someone starts a new blog. In addition to defining objectives and success metrics for the initiative, simple concerns on how to actually write a blog post arise as well.

This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past.  ... Read the full post

Related Content: Corporate Blogging Strategy Services | 12 Tips for Writing Better Blog Posts

Why 27?

Because, after hours and hours of searching, and using Google Alerts for months, that is how many worthwhile articles I have found regarding Blogging ROI so far. I’m sure there are more out there, and I hope that if you know of an additional resource that you will provide that as a comment to this post.

Why have I looked so hard for resources about this topic? Because getting marketers and C-level executives to put corporate blogging on the front burner is so darn difficult.  ... Read the full post

One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.

I have gathered 22, of what are in my opinion, Hi-larious posts from bloggers in the search community (and a few randoms as well) to make you laugh. Here are the links along with some evidence of their funniness:

Lists of Funny  ... Read the full post

While there are many reasons why businesses who start blogging end up failing, in most cases it has nothing to do with the expertise and intelligence of the individual or team responsible for it. If your blog is not receiving comments, subscribers or traffic, you need to think about why this is the case.

Best practices for post formatting, compelling titles, linking and writing structure only get you so far in the process. When all else is said and done, if your blog is not living up to expectations, you can usually pinpoint 1 of 2 issues:  ... Read the full post

I started using BloggingZoom.com (BZ) about a month ago after reading a post on Sphinn about how Courtney Tuttle had started a great new social community for bloggers, and how BZ encourages users to submit their own articles in addition to other people’s articles (very contrary to how users behave on other social media sites like Digg).  I can’t find that thread I followed on Sphinn, but here is a blog post on Jennylens.com that makes the same assertion.  ... Read the full post

Just a quickie for readers of our blog – if you haven’t already read this post by Courtney Tuttle, “This Worst Post In The Universe“, it is a must read. 

If you like sharp headaches and blurry eyes. 

Or, if you want excellent advice on what not to do when blogging. 

And if you want a quick laugh.

For beginning bloggers it is very worthwhile if you can make it through the whole post…