April 10, 2009: When most people think “search engine optimization” they think “title tags”, “keywords” and “content”. The majority don’t realize that the technical elements also play a very large role in how successful a site becomes.
The cleaner a site is “technically” the easier it will be for search engines and users to find it. All the on-page optimization in the world can’t help your site if no one sees it.
What got me thinking about this?
Today I was day dreaming about food (per usual) and I decided to see if there were any deals on gift certificates. I typed restaurant.com into my address bar and what did I get? An error page!