March 31, 2009: Businesses are constantly hearing about the new “hot” site or the success of someone else in social media and think they too should be jumping right in there. What people fail to see is that social media isn’t something you become great at overnight. These success stories didn’t happen because someone at the company simply signed up.
Social media takes work and it can certainly be overwhelming to get started with. The good news is that there are a number of people out there who know what they are talking about.