This past Monday I attended the Publicity Club of New England’s event, Best Practices in Social Media PR: A View from the Frontlines. (I’d link to the specific event, but apparently they do not archive past events online). Moderated by Kel Kelly of Kel & Partners, the session included four panelists – A.J. Gerritson of 451 Marketing, Mike Hollywood of Cone, LLC, Dianne Huff of DH Communications and Ted Weismann, Lois Paul & Partners – who each presented case studies of social media strategies in action with their clients.
Archive of Brand Management Posts
The basic premise is that you can either enter a bunch of text or put in a URL that has an RSS feed, and Wordle will produce a great graphic of the essence of the text in a word/tag cloud.
What’s even cooler is that you can play around with the display and make a work of art – layout of the words & color scheme. You can even submit your creation to a gallery to share with the world (optional).
One of the most challenging elements of social media is the justification of its use for business purposes. There is clear debate on the ROI of social media strategies, like company blogging, social networking (like Linkedin or Facebook) or the contribution to social media news outlets (such as Digg or Reddit).
There is more to social media than traditional conversion rates or a cost per acquisition metric.
This weekend, Motrin was able to provide us with another example of why social media strategies need to become a part of any business’s online marketing mix, beyond the direct ROI implications.
A few weeks back (September 24, 2008), I attended the first meeting of the Boston SEMPO group.
The topic of the panel discussion was “No More Silos: Search and Marketing Must Sit at the Same Table.”
Because I helped organize the event, I had some time prior to the event to think about the topic, and then the panel discussion further enriched the thought process.
The basic concepts were:
1) In order for search marketing efforts to be success, there needs to be support from the general marketing functions at a company.
I have to admit – this one is stumping me.
Over the weekend I googled “komarketing associates” (which I do sometimes just to get to our site and catch a view of what Google has indexed along the way). And I saw this ad from WebTrends:
|click the image above to see the full information|
It seemed natural that this would be one of the funny/strange anomalies that Google AdWords produces from time to time. I figured that it must be the presence of “marketing” in our company’s name that triggered the ad. So, I searched for a number of terms related to marketing (I even tried “marketing associates”). No ad.
I am a self-admitted fan of celebrity gossip. I don’t know how it happened or when it happened but I have been sucked in and I can’t get out. Needless to say on Monday I was skimming through the various ‘entertainment’ blogs and I came across a few stories on how John Mayer Googles himself every morning and how he responded to the accusation. A lot of the authors were making fun of him but I don’t blame the guy one bit.